The Association Corner

Associations are in the business of helping their industry succeed, but they're also in the business of selling their products, services, and events. In this podcast, we'll discuss the importance of nurturing sales and business development within associations, how to develop a sales strategy and implement it, as well as what it takes to be a great salesperson for your organization.

It's not openly talked about, but many non-profits have experienced financial challenges at some point. When your organization is on the decline, getting back on track can seem impossible, but there is hope!

Tradeshows and events are an important aspect of the association industry, as it relates to revenue generation, membership drives, brand awareness, and more. However, all it takes is one incident to derail all of your associations hard work and put your organization in jeopardy when the worst-case scenario becomes the reality.

Over half of association professionals invest in business intelligence and data analytics, and consider it a top priority for their organization. That said, only one-third would rate their data as excellent or very good. Data clean up can seem like a very daunting task, so how can associations know if and when it’s something worth investing in?

Whether it’s AI, sustainability, hybrid-events, or how to keep foot traffic on the tradeshow floor, it’s all top of mind when it comes to associations and meeting planners. This landscape is everchanging, so its key to keep a fresh set of eyes on the trends that are happening across the industry.

After 47.4 million Americans left their jobs voluntarily last year, indicating the continuation of “The Great Resignation,” HR professionals and association leaders were left wondering when - and if - there will be a rebound of Americans entering the job market. Rather than joining the 6.5 million Americans going back to their regular in-person office hours, people are now demanding increased flexibility in the form of remote work or choosing to cut their losses altogether. But flexible, hybrid, and remote work options aren’t the only factors enticing Americans to leave their jobs - employees are also looking for higher salaries, and specific attributes of company culture that makes them feel good about where they work. So, what does this mean for your association? Join us as we sit down with Dr. Amy Dufrane SPHR, CAE, to discuss the rising popularity of remote working opportunities, how to build flexibility into your organization’s culture, and predictions for what the future of the job market holds as we move forward.

With the added stress of the pandemic, work from home, less face to face interaction and more, it’s no surprise that mental health now ranks as a top 20 global challenge. Richard Yep, CAE, FASAE and CEO of the American Counseling Association discusses the mental health crisis and resources available.

Hear from Katrina Holland, CEO of the American College of Nurse-Midwives as she discusses her journey to becoming a CEO, and how she can inspire young professionals in the industry to follow in her footsteps.