The AI Marketing Lab by BENlabs

Dive into the intriguing world of artificial intelligence as we explore its evolution with Alex Mcfadyen, EVP of Technoloy at BENlabs, from early poker-playing bots to the cutting-edge generative magic happening today. Discover how AI is reshaping influencer marketing and audience identification. Explore the challenge of finding the perfect creators for your brand among the vast sea of content creators. Learn how AI leverages unstructured data to uncover hidden opportunities and connect brands with their ideal audience. Delve into the complexities of psychographic and behavioral data in audience modeling and how it's changing the game in marketing. Join the conversation on how AI is transforming marketing strategies and ensuring accuracy in audience targeting, making every marketing campaign count. Don't miss this thought-provoking episode of "AI Unveiled. To learn more about BENlabs, please visit BENlabs.com Want more info on our guest? You can connect with Alex via LinkedIn - https://www.linkedin.com/in/alexmcfadyen/

The integration of AI into the world of content creation and marketing is creating ripples of change that few could have predicted. In this episode, we welcome special guest Nii Mantse Addy, CMO at Philo, to share his insights and experiences from the frontlines. Together, we'll delve into the transformative power of AI, touching upon its potential to enhance user engagement, to streamline the content creation process, and to offer data-driven insights that were previously unimaginable. Listen in as we journey through emerging trends, innovative practices, and the potential challenges that lie ahead in this rapidly evolving landscape. For more on BENlabs, please visit BENlabs.com To learn more about our guest, visit his LinkedIn at https://www.linkedin.com/in/niimantse/

In this episode, Alex sits down with AI expert Tyler Folkman, CTO at BENlabs for an in-depth exploration of the multifaceted universe of artificial intelligence. Tyler articulately breaks down the differences between various AI enterprises, drawing from real-world scenarios to highlight their unique attributes. The conversation then shifts to the monumental potential of AGI, with Tyler discussing its prospective influence on various sectors and industries. Additionally, the economic implications of AI come to the forefront, as Tyler delves into how AI-driven pricing is setting off a domino effect across industries, changing the way we perceive value and cost. Join us for this deep dive into the transformative world of AI. For more on BENlabs, please visit BENlabs.com To learn more about Tyler Folkman, visit his LinkedIn at https://www.linkedin.com/in/tylerfolkman/

Dive into the dynamic world of AI in advertising with industry expert Joe Adsett and our host Alex Montas. In this episode, we explore the transformative ways in which platforms like Google and Facebook leverage AI to elevate their campaigns. As the digital landscape becomes increasingly saturated, understanding these tools becomes paramount. We'll delve into strategies for maximizing content creation, ensuring razor-sharp targeting, and staying steps ahead of competitors. Plus, gain invaluable insights on navigating the rapidly evolving tool market. If you're eager to position your brand at the forefront of AI-driven advertising, this episode is your roadmap. Don't miss out on these game-changing insights! To get intouch with Joe Adsett, you can visit his LinkedIn here - https://www.linkedin.com/in/joeadsett101/ For more information on BENlabs, you can visit us at BENlabs.com For more on THISTHAT, you can visit - https://www.thisthat.tt/

Step into an enthralling discourse on AI's seismic influence in today's market landscape. This episode promises to unravel the multifaceted capabilities of AI, from streamlining research to pioneering content innovations. Navigate through spirited discussions that probe the nexus between machine intelligence, human agency, and the commanding role of data. And for movie buffs, there's a compelling exploration of how AI narratives from revered films eerily mirror the technological marvels of our times. You can find our guest Donnovan Andrews on his LinkedIn: https://www.linkedin.com/in/donnovan/ You can also visit his website here: https://www.overtureglobal.io/ For more on BENlabs, please visit: BENlabs.com

In this captivating episode, we're joined by Matt Wolfe, a self-proclaimed serial entrepreneur and passionate AI enthusiast. Prepare to embark on a profound exploration of AI's pervasive influence across various facets of our lives. Matt delves into the intricacies of the AI tools he employs, offers insightful recommendations, and unveils the game-changers set to revolutionize the marketing landscape. Drawing from his extensive marketing background, Matt shares invaluable insights into how AI is shaping the trajectory of careers for all marketers. You can find Matt Wolfe's website here - https://www.futuretools.io/ Your best options for hearing more from Matt is his YouTube channel: https://www.youtube.com/@mreflow For more on BENlabs visit BENlabs.com

On this journey, we plan to highlight some of the ways that AI is impacting marketers across different industries and roles. Our podcast will provide actionable insights on how marketers can leverage AI to learn, model, and scale their campaigns and careers. Meet our hosts and dive deep into the world of AI from a marketers perspective.