
0:00
16:30
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.
Hosted on Acast. See acast.com/privacy for more information.
More episodes from "TED Business"



Don't miss an episode of “TED Business” and subscribe to it in the GetPodcast app.







