Technical Marketing Handbook podcast

Technical Marketing Handbook

Simo Ahava

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

13 Episodes

TMH #13: Take Care Of Your Expertise with Simo Ahava
12/14/2021
16:54
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.
TMH #12: Missing Motivation with Simo Ahava
11/30/2021
27:49
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it. The post TMH #12: Missing Motivation with Simo Ahava appeared first on Simmer.
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TMH #11: Product Analytics with Adam Greco
11/16/2021
48:21
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry. The post TMH #11: Product Analytics with Adam Greco appeared first on Simmer.
TMH #10: Communication Struggles with Simo Ahava
11/1/2021
25:57
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies, The post TMH #10: Communication Struggles with Simo Ahava appeared first on Simmer.
TMH #9: Experimentation with Matt Gershoff
10/19/2021
1:05:53
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization. The post TMH #9: Experimentation with Matt Gershoff appeared first on Simmer.
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
10/5/2021
22:28
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like. The post TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava appeared first on Simmer.
TMH #7: Browser Tracking Protections with Simo Ahava
9/20/2021
24:10
Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care. The post TMH #7: Browser Tracking Protections with Simo Ahava appeared first on Simmer.
TMH #6: Web Browsers with Simo Ahava
9/7/2021
35:00
In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter. The post TMH #6: Web Browsers with Simo Ahava appeared first on Simmer.
TMH #5: Tag Management with Adam Halbardier
8/24/2021
40:46
In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day. The post TMH #5: Tag Management with Adam Halbardier appeared first on Simmer.
TMH #4: Search Intelligence with Dawn Anderson
8/8/2021
54:12
Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect. The post TMH #4: Search Intelligence with Dawn Anderson appeared first on Simmer.

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