Subcultural podcast

Subcultural

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Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

21 Episodes

The Story of Us: Miss Americana and her Swifties
12/10/2024
43:13
Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.
Stich by Stich: Yarnbombing Unravelled
12/3/2024
28:03
What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.
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Dressed to Express: The Vibrant World of La Sape
11/26/2024
32:12
Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.
My Life in Miniature: Cooking Tiny Food
11/19/2024
31:59
Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.
Making Waves: A Deep Dive into the World of Open Water Swimming
11/12/2024
28:17
Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)
Storytelling as Archaeology: Alternate Reality Gamers
10/30/2024
33:20
How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.
Derby Diaries: Inside the Roller Rink with Marilyn Tantrum
10/22/2024
29:14
Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.
Alternative Addresses: Meet The Man Who Lives In a Dumpster
10/15/2024
31:11
Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.
Worldly Wanderers: Navigating Home as Third Culture Kids
10/8/2024
29:45
What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.
Whispers of Creativity: Exploring the Tingles and Triggers of ASMR
10/1/2024
35:13
Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.

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