We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today's episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it.
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0:00Ā Ā Ā Ā Introduction
2:10Ā Ā Ā Ā Shifts cause confusion
2:59Ā Ā Ā Ā Go on the offensive
4:01Ā Ā Ā Ā #1 Embrace the change
7:35Ā Ā Ā Ā #2 Sharpen your skills
9:57Ā Ā Ā Ā #3 Consult the data
11:33Ā Ā #4 Focus on client experience
14:11Ā Ā #5 Niche down
16:56Ā Ā Action Item
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