Startup Confidential

Send us Fan MailFounders who become expert CEOs are very rare. Most never outgrow their early-stage bad habits. I share three tips on how to evolve: 1) Big Decisions Must Be Made Inside LT Meetings, 2) Dissolve the Founder-Employee boundary, and 3) Use the Socratic Method to break an impasse.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailA rare source of expert advice for your CPG business? Someone who is  a) non-dilutive, b) offers sustained attention, plus c) deep industry experience. Most founders have tons of 'free', shallow (often wrong) advice that does not dilute their position. Then they have investors all up in their SMS stream who are biased towards excessive risk-taking. Then, there are folks who control their destiny who benefit the most from paid advisors. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailSend us Fan MailThe Skate Ramp metaphor in my book is really the front half of the S-curve, or lifecycle of any business or brand. But this curve is not fixed. It is always in formation. And founders DO have the power to raise the S-curve's height and affect its slope. This requires analytics, monitoring, and risk-taking, where many founders become complacent.#cpg#strategy#entrepreneurshipMy book? Ramping Your Brand: How to Ride the Killer CPG Growth Curve. www.premiumgrowthsolutions.com/servicesYour Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected] Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailThe single biggest problem I sniff out in otherwise very successful, high-growth companies is under-communication. It is very easy for overwhelmed founders to forget that their most important role is to provide direction and assured vision. Listen as I explain how your culture will devolve if you do not do this. It may sound familiar. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailCPG brands that start in retail easily get sucked into fulfilling requests for exclusive UPCs. Negotiating your way out of these situations, including walking away, is critical to focused strategic growth. Listen in as I kick your sales team in the proverbial butt. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailIf you’re running a high-growth business, chances are you’ll need to reach out to an executive recruiter at some point. When you do, make sure you watch for this dangerous filter of “executive presence.”Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailIn this episode, I walk founders through a key difference in perspective that founders and employees have, a difference that never, ever goes away. It does not doom any high-growth business, but you need to accept it to succeed as a leader.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailMost high-growth consumer brands need to re-position as they scale. The niche positioning that got you into the eight figures will drive you into a ditch. In this episode, I share four advanced tips I once kept behind an online training paywall. Don’t miss this content. In fact, copy the transcript off your screen.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailDon’t confuse anything I’m about to talk about with Marketing Mix Analytics, an old BigCo statistical machine designed to distinguish which of 15 marketing buckets had the most influence on sales growth in the past year. Just mentioning the topic makes me want to rage at the naivete with which people purchase its promises. Separate video required. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Send us Fan MailA humorous exploration of my favorite analogy for the experience of growing a consumer brand, whether or not you make it onto the Skate Ramp. It's harsh out there. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]