Space Marketing Podcast

Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen!I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world!This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers.Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S.This is not our first adventure together—Dee and I also created Explore Space A to Z, and she’s written several beloved children’s books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series.Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products.Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com. Let’s inspire the next generation to look up and reach for the stars!Links: Book information: MissDeeDassen.com Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.htmlMoon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewardsU.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees#SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own venture, this episode is a must-listen for understanding the legal landscape of space!Chapters:00:00:19 - Meet John Gordon introducing corporate attorney at Taft00:05:14 - The Role of Accelerators in Space Startups explaining work with Techstars00:10:25 - Taft legal services00:12:09 - Understanding Intellectual Property (IP) 00:15:01 - Trademarks00:18:00 - Understanding ITAR 00:23:45 - Spaceports and Launch Licensing 00:27:00 - The Future of Space Travel discussing hypersonic travel and reentry markets00:30:00 - Asteroid mining00:34:46 - Legal Investment emphasizing the importance of legal investment for startups#SpaceLaw #SpaceStartups #SpaceMarketing #LegalAdvice #TechLaw #Podcast #spaceportsABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.comRoyalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Space Marketing Podcast! Today we’re exploring the power of connecting in the space industry.Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We’ll uncover how strong connections drive innovation, collaboration, and success in the dynamic world of space.We’ll discuss the art of building meaningful relationships, how to create bridges that drive success, and why cultivating connections is the key to thriving in the dynamic and competitive world of space. Chapters:00:00 - Introduction – Welcome to the Space Marketing Podcast01:17 - Guest Introduction – Meet Sarah Pousho of Space Bridge Partners01:48 - The Power of Connections – How networking drives success in space02:25 - Sarah’s Journey to Space – From childhood dreams to co-founding a company04:03 - Breaking Into the Space Industry – How Sarah transitioned into space marketing05:12 - About Space Bridge Partners – Connecting private capital to space missions07:17 - The Role of Branding in Space – Why sponsors are crucial for space projects09:18 - Real-World Space Partnerships – Brands already investing in space11:03 - Mission Matchmaking – Aligning sponsors with space initiatives12:37 - Historical Branding in Space – How Apollo worked with 20,000 brands13:46 - Exciting Space Missions – Human reproduction in space, Venus atmosphere studies & more15:11 - The Future of Space Tech – Innovations that feel like science fiction17:09 - Networking for Success – How to build connections in the space industry19:17 - Why Space is Collaborative – The unique openness of the industry21:05 - Space’s Everyday Impact – How space tech affects our daily lives23:30 - The Next 20 Years in Space – What’s coming & why it’s exciting25:26 - Big Shifts in the Space Sector – The future of government & private investment26:41 - Opportunities in Space Careers – Space needs more than just engineers!28:41 - Final Thoughts – Why space needs you & how to get involved29:55 - Closing & Special Thanks – Don’t forget to like & subscribe!ABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.comRoyalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Business of Space with UAHJoin Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier.Business of Space Conference - Feb 23-25, 2025Register - https://www.uah.edu/opce/program-topics/business-of-space/2025College of Businesshttps://www.uah.edu/businessChapters00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business00:06:45 Beacons for space, business, workforce and community development00:14:56 Business of Space00:17:49 Space community is growing00:19:09 Business of Space Conference information00:21:22 University of Alabama Huntsville College of Business 00:24:10 Huntsville00:25:04 Developing the business of space 00:29:24 Untapped opportunities in the space economy00:35:28 Space impacting markets00:40:01 Space data as an economic driver00:42:39 Single most impactful innovation impacting the commercial economy today00:50:23 Commercial industry’s role in developing space policy00:54:08 Community relations00:58:20 Entrepreneurial investment01:00:08 Tech making an impact - Satellites and agriculture01:04:46 Future trends no one is talking about yet01:09:34 Final thoughtsAbout IzzyIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.comRoyalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing PodcastOn the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows.The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally.Space Marketing Podcast mentions:Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategyCrafting a Stellar Speaker Proposalhttps://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposalAbout Laura SmithMarketing ManagerBenchmark Space Systemshttps://www.benchmarkspacesystems.com/Chapters01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems05:50 Creating brand ambassadors07:43 Understanding the mission10:16 Training a culture of thought leadership13:27 Multiplying the effort14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event.20:19 New marketing training program - taking the stage24:05 Creating a knowledge library and a training process26:19 Public speaking benefits the company and the person32:48 Knowledge library to aid speaking35:55 Multiplying the marketing effort38:55 Back up for context39:33 Prioritizing now versus future41:41 Lunch and Learn44:36 Building processes47:41 Project management in a marketer’s toolbox50:47 Partners representation51:58 Project management represents your brandABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT.Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy.Chapters:01:29 Meet Bradley Hope04:48 About MSI DFAT - Acoustic Testing10:46 Power of being nice13:01 Tactics of being nice15:46 Golden Rule to make a connection19:30 Challenges of being nice20:56 Ways to be nice that cost nothing23:29 Future of the space industry28:13 Emotional Intelligence32:58 Final ThoughtsBook references:Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill AuletInfluence by Dr. CialdiniMSI DFAT - Maryland Sound International - Direct Field Acoustic TestingOrion images provided by MSI DFATABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina. This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them.Chapters:2:53 Dario Wainer3:53 David Chalkho6:02 Skyscale - space models08:52 NASA replicas telling the space stories10:21 Bringing the concept to an investor using replicas16:02 Different formats and levels of detail of SkyScale replicas18:18 Promoting SkyScale23:27 Final thoughtsABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟Brig General (retired) Damon Feltman - Founder of OXR ConsultingDavid Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space IndustriesContact via LinkedInCHAPTERS:01:32 Meet Damon, David, and Robert05:11 Robert Aillon and the Ecuadorian education initiative8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone11:27 Media interviews12:31 Dave Thomas - sharing the dream to space16:43 Promoting the initiative and creating a space future20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas23:31 “Why Ecuador should go to space” essay 25:11 Talking to the different departments about the space economy and it trajectory 26:00 Space Marketing Books clip26:29 Next steps for the education programs28:16 Milo Space Science Institute programs into other countries29:12 Sharing space changes lives30:45 Thunderbird painting - the story of mutual respect33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry41:55 Importance of education48:24 A challengeLinks:Thunderbird School of Management - https://thunderbird.asu.edu/Milo Space Science Institute - https://miloinstitute.org/Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/OXR ConsultingSchool mentioned:Centro Ecuatoriano Norteamericano - CenEcuador.edu.ecUnidad Educativa Bilingue Javier - uejavier.edu.ecEl Colegio Politécnico - copol.edu.ecAcademia Naval Almirante Illingworth - anai.edu.ecColegio Americano - colegioamericano.edu.ecUniversidad Hemisferios - uhemisferios.edu.ecInicio Universidad San Francisco de Quito - usfq.edu.ecUniversity of the Americas - udla.edu.ecEscuela Superior Politecnica del Litoral - espol.edu.ecSpace Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-bakiABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.CHAPTERS:01:13 Meet Beth Dean-Pope06:30 Opus Solaris08:18 Point of transition in space08:47 Building benefits for the sciences with commercialization of space10:34 You can’t change the world if no one knows you exist11:27 Storytellers of Apollo12:16 Edison Moment13:58 Bringing non-space companies into space17:11 Subscribe to the Space Marketing Podcast17:48 The high net worth 18:48 Inspiration 4 and Polaris Dawn21:31 What are the barriers for the non-traditional companies as they go into the space industry?23:48 Non-space brands doing science in space24:34 Companies big and small can do space projects and workforce development25:39 Changing life on Earth and Agritech26:53 Target and cotton27:21 Comes back to storytelling28:16 Providing marketing31:23 Marketing to the public33:32 Ultimate product placement and corporate involvement36:25 The future of space36:39 Orbital data centers38:43 Multiple space stations for science and space tourism39:39 Space debris41:29 Spaceship Earth44:59 Final thoughts  Links:https://opussolaris.com/Contact Beth on LinkedInSpace for Kentucky - https://spaceforkentucky.com/Loretta Whiteside - The New Right StuffABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. Chapters:01:07 Communicating the value space02:20 Meet Katie Gibas06:33 About Moog08:29 Anti-space messaging10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews14:41 Getting over self-consciousness16:11 Telling the story18:22 Pool noodle rockets19:46 Space is for everyone20:17 Ad22:38 Different perspectives 24:26 Get feedback25:33 Video series “The faces of Artemis at Moog”28:24 Current video project about avionics28:59 Reaching the people outside the space industry bubble30:30 Unique and powerful networks and audiences31:35 Telling the company’s story with hands-on activities32:49 Challenges working in the space industry - can’t talk about it38:14 Volunteering builds powerful employees and powerful outreach strategies43:04 Volunteers makes the company human43:58 Future of space45:07 Challenge - Tell us a story Links:https://spacemarketingpodcast.com/https://www.moog.com/https://www.youtube.com/moogincABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.