Smart Cleaning School

 I have a heart to help everyone who wants to start a cleaning business and optimize as a solo. I have found this to be a great strength and weakness. In two recent scenarios, I have learned that while helping one I'm hurting another. I'm going to teach the destructive mindset in each of my two recent scenarios.  Scenario #1:A lady found my podcast, loved it, and emailed me some questions. I answered her and started coaching her only to find out that she was currently working for another cleaning company and wanted to go on her own. I don't know her current boss. I advised her to be ethical and not poach any clients. She didn't want to hire, so poaching her coworkers wasn't a concern... now. I did not deter her from starting a business or from quitting her job. I had the mindset that there is plenty to go around and there is still more work than workers. I do believe this still. However, there is a major flaw to my advise. It hurt the current cleaning company she is working for. This company owner paid the price to start her own company. I know what it takes to win a cleaning company. I know how hard it is to find good people and to train them and keep them. This cleaner that contacted me had benefitted tremendously from the work and training that her boss provided. Like so many cleaning employees, they perceive that the boss isn't doing any of the cleaning, yet making so much more than the cleaner. It's not fair. It's entitlement and scarcity mindset. They don't yet know how hard it is. They think  erringly that being a good cleaner (which they only know because of their boss) will make them a good cleaning business owner. We know from the previous podcasts that this is not true. They don't yet have the 4 fundamentals of Financial, Mindset, Strategic, and People conquered. So many cleaners perceive the easy street it appears to change from employee to owner. They quit and then call on the houses or offices they were cleaning and steal them. And that's exactly what it is. Theft. Then they call their former co- workers and offer them a better deal.What happens next? The cleaner turned owner doesn't know to get any insurance or to become legit and professional. They put themselves and their stolen customers at risk. They have very shallow roots and the new business is scorched by the hot sun and pressures of being in business for yourself and the business dies. The customers are hurt as they lose their cleaner. The original cleaning company is hurt as it lost customers and employees. The new cleaning business is done and begging for their old job back. The employees that jumped ship don't know what to do. This is destructive to all. If I would have helped this cleaner, I would have helped them succeed in their business for sure. But I would have helped the other cleaning company lose a good employee and potentially customers and employees. I would have helped one to hurt another. I will NOT do this! It's not ethical for me. Plus, if there is a non-compete in place, it's possible that I'd be complicit in helping a cleaning employee illegally break their binding contract. This is a potential legal liability for me. Again, I won't do this. And I didn't help this cleaner once I realized the potential destructive downstream path.I don't want to be all doom and gloom. In limited cases, this works out. For example, there are cleaners that inform their bosses that they want to start their own company. These company owners are Dream Managers and mentors and actually help them do it. They ensure that there is win-win and more than enough to go around.Read the rest of this article at the Smart Cleaning School website

 If you've been following this podcast for any duration of time, you should have noticed a major shift in how I am teaching. I have organized my content for helping side hustlers, startups, and solos around 4 basic fundamentals of success: Financial, Mindset, Strategic, and People. I highly recommend that you check out the previous episode to gain the perspective I've learned on why so many of you are struggling. It's called "Why Side Hustlers, Startups, and Solos Struggle".  Armed with the basic understanding that these 4 are essential, I wanted to compare and contrast a few business opportunities out there. The first one is the multi-level marketing business. I was an Amway IBO for 10 years. I am thankful for my time and mentorship in this business opportunity. We didn't make it. Many don't. Why? Well, let's look at the 4 fundamentals.Financial – It's less than $100 to start! This is why so many can join. There really aren't any P&L's to study.Mindset – You can invest in books, weekly audio lessons, quarterly in-person conferences, and 1-on-1 mentoring sessions to grow your mindset. Coaching and mentoring and personal development in MLMs are second-to-none.Strategy – I was provided with a strategy and game plan for success from Day 1. The MLM strategy falls under the category of a business system or franchise. They know what works. You just have to follow the proven system and do the work.People – This is the most difficult part of the MLM. There is a tremendous momentum to overcome with people. You have to become an amazing people person. You have to learn to handle objections, stay positive, win people to your cause, and lead people. It's such a simple business model, but extremely hard to get buy-in from people. People is the biggest barrier and struggle in this business opportunity.The second business opportunity is a manufacturing company producing widgets that everybody needs. The 4 fundamentals are different here. There are no objections to overcome with people. You mainly deal with larger B2B situations where what you sell is needed. Strategy can be challenging, but the simplicity is this. Just scale and grow your operation to handle the demand. Mindset is also challenging as scaling is taxing and stressful. Dealing with complaints and legal and regulations can be difficult. The biggest barrier to this business opportunity is Financial. It may require $1 million to even start! That wipes out most of us right there. You also need to be incredible with your numbers as the margins are small in most cases and you better know how to guarantee profits at every level.  Financial is the biggest barrier and struggle in this business opportunity.Read the rest of this episode at the Smart Cleaning School website

 I recorded this training for the 2023 Maid Service Success SummitFundamental #1: FinancialStart with the Stats!90% don't know their numbers (Life After Sale YT)98% don't know the value of their business (cnbc.com)72% don't know their credit score (smallbiztrends.com)73.6% of all statistics are made up (businessinsider.com)  Notes from the Talk!Me – I knew my numbers and optimized every 90 days with SMART goals from 2014-2017 to go from 5-6 days solo cleaning per week to 2 days all while earning the same profit! We started at $60k profit and ended at $60k profit. This is the ISO Model.Kate – I was helping a friend running a $1.2M residential cleaning company. She has 375 clients. We analyzed her business with numbers and calculated that her average biweekly client is paying $130/visit. She recognized an opportunity to grow that average to $160/visit. I coached  her to use the 80/20 rule and assume 20% of her clients are leading to 80% of the high drama and low profit costing her business money. This amounts to 75 clients. We used numbers to determine the potential of her business with the SAME number of clients (375) but replacing the 75 with great ones. It was an additional $50k-$100k per year in profit! When we increased every client from $130 to $160/visit, it added an additional $150k-$250k per year in profit! Same business, same size, better numbers! Mind-blowing.Fundamental #2: MindsetStart with the Stats!60% have a fixed mindset (Dweck).98% don't pursue their dreams with confidence and excitment (2% Mindset).33% are held back by fear (Smallbiztrends.com).Notes from the Talk!Fixed vs Growth Mindset – "This is the idea behind a growth mindset: we believe our intelligence and abilities can be developed over time. Growth mindsets are one end of the spectrum of how we think about ourselves, with fixed mindsets on the opposite end. Having a growth mindset means we are eager to learn, adaptive, find value in embracing challenges, and believe that being effortful can improve certain skills, compared to the fixed mindset’s belief that our abilities are unchangeable." A fixed mind sees limited opportunity and the cards they were dealt are the ones they must keep. A growth mind can change and must change as nothing in life ever stays the same. It either grows or dies. So the irony of the fixed mindset is that it is decaying or dying over time. You have to grow a little to "stay the same". (Carol Dweck, "Mindset")A growth and business-owners mindset sees investment, not cost. They see delayed gratification vs immediate. They see long-term thinking and planning vs. immediate. They seek mentors, coaches, and  value life-long learning.If you don't believe you can grow your mind, you're right. And if you are fixed in your mindset, you better know your numbers because you'll be holding onto whatever you've got as the only way to grow your income in to grow your mind.How do you acquire a Growth Mindset? First, you must believe it for you. Second, become a reader of personal development books and  NEVER stop. Get around those that stretch you. Stretching your mind shows you the gap and forces you to want to grow to fill the gap.Read the rest of this article at the Smart Cleaning School website

 I have a friend, whom will remain anonymous. I won't share their full story, just the high level. Let's call her Jill. Jill ran a very successful and profitable solo cleaning business in Florida. Hurricane Ian pummeled her area and completely wiped out everything Jill had. Thankfully, her family was okay. But not her house. Not her vehicles. Not her business. Jill invested years to build and it took a few days for a natural disaster to destroy. What could Jill have done differently? Not live in Florida? I suppose. But that's her home. Here's the good news. Jill has a great mindset to grow her cleaning company. She is resilient and determined. She grew it back. What would you do if you lost it all? Would you be like Jill or would you give up?  My goal here was to dial this podcast back a bit and get you to stop and take inventory of your life, your family, your health, your business, and your eternal future. My goal was for you to pause and be grateful for what you already have and sure up the things you don't. Like Jill, many of you live in areas with natural disasters. A tornado or earthquake or forest fire could take it all away in an instant. What happens when you work hard to build something and then lose it all from something totally out of your control? Like a once in a decade category 4 hurricane that wipes out Southern Florida? On the other side of a disaster like that, how do you pick yourself back up and start over? The words for this are called grit and perseverance and hope and faith. What gives Jill and some of you out there the courage to build when the Big Bad Wolf might come and blow your house down again? I'm going to share this amazing quote from Jesus. "Therefore whoever hears these sayings of Mine, and does them, I will liken him to a wise man who built his house on the rock: and the rain descended, the floods came, and the winds blew and beat on that house; and it did not fall, for it was founded on the rock." (Matthew 7:24-25)The answer is simple. We need to all build a company with a strong foundation. What are some ingredients of a strong foundation? As a follower of Christ, I put a relationship with Jesus as my rock as number one! This may not be true of you as you listen to this. That is absolutely okay. For me though, having a firm foundation that God owns it all and I am a steward to manage what is already His. This allows me to go with the flow more and trust that God's in control. It doesn't mean I don't work hard. I do. I just have faith that God has a greater plan and purpose for me. So if a major storm would have wiped everything away, I still have Jesus and that's all I really need. That may not be what you believe. That's okay. We're not clones. What are some other ingredients of a successful foundation? I believe being out of debt and having cash and a solid financial plan is super vital for your foundation. I believe if you're married, that you and your spouse are on the same page and walking in unity. I believe trust and amazing relationships with your customers, your team, and your community is a vital ingredient. If you have these ingredients in place and another storm hits and wipes you out, you have hope. The community binds together to fix it. The relationships you have in the community are strong and you get involved even if you have nothing. On the other side, the community rallies around you and your business grows again. The point is this. Regardless of where you live and the natural disasters that may surround you, nobody has a certain future. Jesus declares it plainly. The wind and the waves are going to hit. It's not a matter of if, but when. And like the third pig who built the house out of brick, will you be prepared when it does?Read the rest of this article at the Smart Cleaning School website

 I recently revealed the "The 4 ISO Model Fundamentals " as Financial, Strategic, Mindset, and People. It doesn't matter whether you own a solo cleaning business or a catering company. If you want to grow your company to create the life you've dreamed of, you'll need to master these fundamentals. I am not a caterer... obviously. I can't coach caterers. I can't coach photographers or digital agencies or doctors. I'm a 16-year solo cleaner that has optimized 2 solo cleaning companies to over $50,000 profit per year on 2 cleaning days per week without employees, subs, or drama. I've successfully sold one solo cleaning business for $80,000 and I've successfully scaled another solo cleaning business to allow my family to go to Florida for the month of February the past two years. I have mastered these 4 fundamentals for winning with a solo cleaning business and therefore, I am highly qualified to be your coach if you're looking to master your solo cleaning company. In that podcast episode, I stated that I wanted to lay out the 4 fundamentals in simple terms first. Then, I promised to follow-up with episodes adding more depth to each. Today, we start with the first one called FINANCIAL. There are thousands of cleaning business owners in Facebook cleaning groups. I have interacted with hundreds and personally coached dozens over the years. The ones I've coached have been side-hustlers, startups, solos, and striving to 7-figures. I have enough data to make this bold statement.Of the 4 fundamentals of a successful solo cleaning company or any cleaning company, the most lacking skill is Financial Fluency. In my experience (and the combined experience of other reputable coaches in the industry), over 95% of cleaning business owners do NOT know their numbers. They are Financially Illiterate. This is scary as these cleaning business owners go year-to-year making jokes about "sucking at math" or "not knowing where they are". It's not funny. It's sad. 95% of you RIGHT NOW are literally treading water and about to drown. You are one bad wave or rip current from financial bankruptcy and you don't even know it. 90% of you are anxious, stressed, and overwhelmed because you don't know where you stand. When you are Financially Illiterate, you are standing on sinking and shifting sand. You have literally nothing firm to build on. So what do you do? You continue to work harder and harder and hope that the money works out. Enter geniuses like Mike Michaelowicz and his book "Profit First". Mike was Financially Illiterate until he took the first step. He went from not-knowing his numbers to knowing his numbers. This didn't make the business any better. But it did allow Mike to place his feet on something firm and something he could build from. His stated mission is to help the millions of us in the same place and to eradicate entrepreneurial poverty.My friend Ellen was once in this position. She ran a successful cleaning company with 20 team members and close to a half-million in revenue. She did not know her numbers at all and she was the first to admit it. I helped her set goals to over a 3-month period to learn her business through a Profit and Loss Statement or a P&L. Once she understood her P&L, she was able to set financial goals and track her business through a financial dashboard. Ellen has grown quite a bit since this major change. There are thousands of Ellens' out there, so don't feel bad if that's you. We will address all 4 fundamentals over time. Read the rest of this article at the Smart Cleaning School website

Pricing questions are one of the most commonly-asked in Facebook cleaning groups. The post usually goes like this. There's an image of a house or details of the house or office. It is followed by "How much should I charge for this?" The only question I have seen more often in the last 7 years on Facebook is this one. "How do you clean this?" and there's a picture of something. I visited Angela Brown's Professional House Cleaners private group on June 5th, 2023 and answered multiple questions with the same response. I noticed there was a common struggle with pricing that I wanted to address, so I posted this the same day to the group.​Watch out for Watch-Watchers! Don't Charge by the Hour!I've seen this play out so many times in the cleaning industry and quite honestly, in many industries. Many of you are still charging by-the-hour. You can do what you want. You can make a case for it early on if you're terrible at numbers and estimates. But it will only attract "Watch-Watchers" and drama. These customers will time your every cleaning and you'll be penalized for taking longer ("Why am I paying so much?") or taking shorter ("Why were you so quick, what didn't you do?"). It sets you up to never earn more per hour unless you raise your hourly rates. It sets you up to have customers watching your every move and watching their watches. This is not good for you or your customers. Don't do this!Solution: Learn how to price. Know your numbers and stop making the excuse! You need to price badly in the beginning and learn through experience how long every part of cleaning a house or office takes. You'll never price badly again. You'll even learn how to set buffers on different types of jobs so you'll stop underestimating jobs, which we all do. The good news is that we underestimate less with more experience. Set by-the-job pricing, get your rhythms for each house, and speed it up over time with high quality. Your hourly rate that you calculate internally will skyrocket. I got mine to the $80-$120/hour range when I was solo for many years and this was pre-pandemic before prices shot up. I still average above my competitors locally as we build our team. By-the-job pricing is a Win-Win for you and your customers. The customer simply wants excellence and quality. They also want you in their house or office less. Minimizing our times minimizes our footprint into a homeowner's or office's schedule. The less we are there, the less they think about cleaning. The less they thing about cleaning, the happier they are. As long as the quality is amazing as usual, they win. We make more per hour and per day and we are happy. We win.I ended the post with this call to action. Feel free to discuss. I think this will have a lot of passionate responses. It's always fun to hear the feedback of others. Some agreed with me. Some did not. I want to share some points of view from both sides.Victor Jaramillo, Jr. – "Agree 100%. The only issue I transitioned to by-the-hour for initial cleans while I trained new staff but now that they’ve been with me for a few it’s time to switch to a flat rate as I calculate in my head. My staff will either maximize or minimize their hourly earnings based on their following our system."Bert Sloan – "Charging by the hour opens up a plethora of problems."Read the rest of this article at the Smart Cleaning School website

 My sister Jenna is doing amazing in her career so far. She just finished a few rotations as a traveling nurse and is currently working on her Nurse Practitioner license. She just got back from a 2 week trip to Europe and has saved a ton of money. I'm such a proud big bro. She visited our family in Sarasota, FL this February when we were escaping the cold Northeast winter along with my mom and step-dad. It was a great visit where we checked out multiple Gulf Coast beaches, sunsets, kayaking in the mangroves, and Jake's amazing ice cream (shout out to Jake in Siesta Key)! Jenna asked me an awesome question one night after all the kids were sleeping. "I want to start my Roth IRA, but I'm leery of hiring a financial advisor. They cost a lot, right... and I'd have to pay them a commission out of my investments?" She was asking a great question that was a 25 mile per hour, high-arcing softball pitch that I had a wide-barreled aluminum bat ready for!I pulled up a quick Google search to teach her with an example from real estate. "Jenna, there are many homeowners that ask the same question. Why should I hire a realtor? I can sell it myself and keep more of the money. Yes, this is true. You do keep a higher percentage of the sale price when you do a 'For-Sale By Owner' or FSBO. However, FSBO stats online show that only 11% of FSBO sellers actually succeed at selling their home. And to make it worse, the 11% sell their homes for 26% less than their professional realtor counterparts." I let this sink in. Jenna is very sharp. I continued. "These stats suck! Let's say you own a $300,000 home. Let's say you actually figure out how to sell it and that's a BIG IF! This is an example. You sell it for $300k! Yay... and you save 3% on realtor fees. You saved $9,000 and walk away with potentially $292k. That's amazing. What if you sold through a professional, marketing machine realtor like my friend John Schuchman (host of the Real Estate Survival Guide)? Using the 26% upsell average, John sells your house for $378,000! John splits the $22,700 commission with the buying agent. John makes $11,350. He is motivated to sell your home! You pay the same closing cost plus the realtor commission. You keep $357k! That's $65,000 more when you hired the professional."That pretty much put the whole topic to bed. Jenna simply said. "Okay, I'll hire a financial advisor." Now, I want to talk to you, listeners of the Smart Cleaning School Podcast. What are you skimping on, trying to save money on and do yourself? Jenna had a SPENDING MINDSET, which literally cost her $65,000! My big-brotherly talk changed her thinking to an INVESTING MINDSET. It's so ironic too. Jenna is highly educated. She has invested over $100,000 in her overall college education to soon become a Nurse Practitioner. This investment allowed her to make serious bank as a traveling nurse, go to Europe for 2 weeks, and have the cash in the bank to even ask me the Roth IRA question. Mic drop for Jenna! I'm so proud and love my baby sister. By the way, I was 14 when she was born so I've been a big brother and fatherly role to her.Read the rest of this article at the Smart Cleaning School website

 I used to watch the show, "Cheers" as a high-schooler. I didn't much care about the bar scene. I just loved the stories and the camaraderie and collection of people. They were all so different, yet they bonded every night after work.  Sam the Bartender, Coach the Bartender, Woody the Bartender, Carla the Waitress, Diane the Academic, Norm the Accountant, Cliff the Mailman, Frasier the Psychiatrist, Lilith the Psychiatrist, Rebecca the ManagerThe show aired from 1982 through 1993 and is regarded as one of the top 10 greatest TV shows of all time. Why was it so popular? I believe it's because Cheers appealed to a basic human need. Every one of us has an internal programmed need to belong. We find clubs, teams, companies, families that welcome us and make us feel like we belong. This is what Cheers was to that neighborhood in Boston. Just listen to the theme song lyrics. "Making your way in the world todayTakes everything you've gotTaking a break from all your worriesSure would help a lotWouldn't you like to get away? All those nights when you've got no lightsThe check is in the mailAnd your little angelHung the cat up by it's tailAnd your third fiance didn't showSometimes you wanna go Where everybody knows your nameAnd they're always glad you cameYou wanna be where you can see (ah-ah)Our troubles are all the same (ah-ah)You wanna be where everybody knows your name Roll out of bed, Mr. Coffee's deadThe morning's looking bright (the morning's looking bright)And your shrink ran off to EuropeAnd didn't even writeAnd your husband wants to be a girlBe glad there's one place in the world Where everybody knows your nameAnd they're always glad you cameYou wanna go where people knowPeople are all the sameYou wanna go where everybody knows your name Where everybody    your name (where everybody knows your name)And they're always glad you cameWhere everybody knows your name (where everybody knows your name)And they're always glad you cameWhere everybody knows your name (where everybody knows your name)And they're always glad you cameWhere everybody knows your name (where everybody knows your name)"The problems the writer talks about are common to the everyday working man and woman in that area and around the country. The characters felt safe leaving their problems at the door and having a place to escape with others dealing with the same stuff. The viewers of the show watched these characters for 30 minutes each episode to escape their problems too. They felt like they belonged sitting on a bar stool next to Cliff and Norm.The Cheers model is a wonderful thing. Cheers gave outsiders a place to be an insider. We all need a place like that. Let's transition this Cheers model to a solo cleaning business that you just started. You begin by entering Boston not knowing anyone. No one knows your name. You carry your problems all by yourself. You struggle. This is what it's like in the beginning of the Initializer portion of the ISO Model. You have to start.Once you figure out there is a place called Cheers and start showing up, you are not only welcomed but accepted. You become a part of the Cheers family. Similarly, you start putting yourself out there and showing up in the community. The community welcomes you and your cleaning service and then they accept you. Over time, the characters in Cheers became so known to each other that it became the bright spot in their day. They had a place where every body knows their name.Read the rest of this article at the Smart Cleaning School website

 I've been teaching the ISO Model for optimizing your solo cleaning business for years now. I'm noticing a theme emerging from the countless coaching calls, hang-ups and challenges of my students, and keys to success. What causes the winners to win and whiners to whine? In this episode, I will introduce the 4 ISO Model Fundamentals to prepare the soil. Over time, I'll follow-up with individual episodes on each fundamental.  Here's the starting point. The WHY. Why would you want to have an optimized solo cleaning business? Answer these questions.​·         Are you frustrated with your day job and want more time and money to be with your family?·         Are you paid well at work, but you're stressed out too often and your family gets the last of you instead of the first?·         Are you running a solo cleaning business in residential or commercial, but you're overwhelmed, frustrated, underappreciated, underpaid, and you want to quit?·         Are you growing in your solo cleaning business and making good money, but you're running out of time to do it all and you DON'T want to hire people?·         Have you tried everybody's coaching program to hire, scale, or whatever and you are sick of it all and just want to be successful as a solo?·         Does the idea of earning $50,000+ per year cleaning less than 20 hours per week without employees or subs or drama sound amazing?Did you answer "YES!!!" to any of these questions? If so, you need the ISO Model and the Solo Elite Membership. The ISO Model is my proven system for solo cleaners to turn every one of these questions around in your life. Why do I call it proven? Simple. I've personally used it to create $50,000 - $70,000 per year income on 2 days per week times in two different states. I've personally coached over 25 solo cleaners over the past few years to do the same. It works, but you have to invest and do the work!There are 4 fundamentals that you MUST conquer if you are going to succeed in my ISO Model. I've seen these 4 play out in every successful and not play out in every unsuccessful student.1.      FINANCIAL – The majority of the cleaners I've helped and encountered in the industry at all stages and levels have this unfortunate problem. THEY DON'T KNOW THEIR NUMBERS! How can you accomplish anything if you don't know where you are or how to measure progress? This 1st wheel of your business will not spin if you don't dig into your numbers and know them. It's not that hard. Do it yourself or hire an accountant or bookkeeper. There is NO excuse for not knowing your numbers. It is the most prevalent issue I see in the industry and it's the biggest excuse cleaners make, "I'm just not good with numbers." Stop saying that and do something about it!2.      STRATEGIC – If you don't have a goal and plan and a map, it doesn't matter how fast you're driving. Zig Zigler used to say, "if you aim at nothing, you'll hit it every time." You need a strategy that will allow you to hit the goals you want to hit. This 2nd wheel of your business will definitely turn, but it may be spinning so fast and getting no traction.Read the rest of this article at the Smart Cleaning School website

 I've been looking forward to doing this sales pitch episode for WHY you need to start a solo cleaning company. I have no idea where you are right now as you listen to this episode of the Smart Cleaning School.  You may be sucking wind in your current solo cleaning business and not feeling like this business is fun or exciting. You're feeling overwhelmed, underappreciated, underpaid, and close to quitting. You're working everyday and have nothing to show for it except high-drama clients, stress, and an achy body! You physically can't do it all and you're either afraid of hiring or you absolutely don't want to. Listen closely. I'm speaking to YOU.You may be working a full-time job and need some extra money badly and you don't want a second job. You desperately want to have your own business and earn your way out of the rat race. But then, you hear how I just talked to the first group of solo cleaners and you're doubting whether you could actually make it work? Could I succeed in my own cleaning company? Do I go for it? I know this... I can't stay at this job the rest of my life. I want freedom. I'm speaking to YOU.You may be in the Valley of Despair with a cleaning business creating between $250,000 and $400,000. You have a team, but you're completely swamped with admin, systems, hiring, customer issues, scheduling, you never get time to yourself, your business is a nightmare. To make it even worse, you have nothing to show for it. You want to quit and stop the bleeding. I'm speaking to YOU.These 3 scenarios describes SO many of you out there. Honestly, if you're beyond these issues, you're probably not listening to this podcast! And I'm totally okay with that. I want to serve and have everyone experience the freedom that comes with a properly run cleaning company.There are 2 solutions to each of these inflection points. You can either go big the right way and earn your freedom. Check out the Interview, "CBF Success Stories with Debbie Sardone and Friends". Or, you can stay small and solo and absolutely crush it with $50,000 to $100,000 annual profit cleaning a few days per week without employees or subs or drama. It's called the ISO Model for the Optimized Solo Cleaner. I've already made my sales pitch to residential cleaners that want to scale to 7 figures in previous episodes. Now it's my turn to make my pitch to start solo, get the ISO Model as your playbook, and stay a solo for the coming season of life.I'm ready. The pitcher takes the mound. That's me. I'm ready to toss a series of sales pitches to each scenario of listener WHY you need to become an Optimized Solo Cleaner. First of all, I need to sell you on cleaning. Did you know that cleaning is one of the fastest growing industries right now. Check out "The Cleaning Industry is Exploding". More than 50,000 new cleaning businesses are starting each year in America alone. Cleaning was made essential during the pandemic and was in the forefront of reshaping the country. Cleaning used to be in the background, unglamorous, and unnoticed. Now, it's on many investors and side-hustlers minds as a great business to start. There are 12 "Pros of Solo Cleaning I & II" I shared in the first 2 episodes. Today I have one more pitch to add to these 12 to get you off your butt, get the ISO Model Course and optimize your solo cleaning business! Read the rest of this article at the Smart Cleanin