Marketing & Innovation Update: News Ways to Grow

This is the Marketing and Innovation Update for March 2025 featuring these Innovators: Anna Kittleson, VP of Marketing at the IFA, gives us the inside look at the recent rebranding and reimaging of the IFA. We also discuss the changes to The IFA Marketing and Innovation Committee and how we are using storytelling to protect, promote, and enhance franchising. Alex Smereczniak, Founder of Franzy, discusses an innovative new way to share franchise opportunities with potential business owners. He gives his take on the current landscape and the risk of not looking for new opportunities. Martin Joksimovic, President of MFV Expositions, stops by with an update on the latest franchise shows including the newest event, Franchise Expo Charlotte. Martin discusses why the Carolinas are such a prime place for new franchise opportunities. Thanks to Citrin Copperman, Vendasta, Hughes, and Thunderly. Special Guests: Alex Smereczniak, Anna Kittleson, and Martin Joksimovic.