Small Business Power Hour | Theo Ruby Marketing

Quick marketing tips to grow your business in five minutes or less

“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create an occasional blog and schedule a few Facebook posts and hope for the best.  www.theoruby.com After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.  In this session we will discuss:  1) The types of content available and how to come up with new ideas  2) Differences between content for your website and social media 3) How to repurpose your content for maximum impact  4) Optimising content for SEO to help drive new visitors to your website 5) Updating content on a semi-regular basis to keep it working for you for years to come    Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing [email protected] (new contacts only)  Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides

Learn how to get the most from your WordPress website with these 5 tactics to improve the key elements of your website. Each Tip will include a practical example and resources you can take away to improve your own site instantly! 1) Speed up your site to load fast from any device 2) Drive organic traffic from Google 3) Know where your traffic is coming from and why 4) Turn leads into customers with a simple marketing funnel 5) Stay on top of updates /security and backups so you're never caught short We will also have an extended Q&A session so please come prepared with any questions or challenges relating to your own website. Struggling with your own website? Book a free 60 minute WordPress focus session by emailing [email protected] (new contacts only) Look out for our full WordPress guide coming soon as part of the Bitesize Marketing Guides

We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business. 1) What is automation? 2) How can automation benefit my business? 3) The best free automation tools to supercharge your business 4) Practical use – get a demo of the best automation flows 5) Q&A Make your productivity apps work harder for you by integrating them and letting them do the boring admin work behind the scenes for free! I personally connect Hubspot / Mailerlite / Accountancy Software & Google Sheets to save approximately 2 hours per week or more! You can create flows that target a specific need / resource requirement within your business and you can easily monitor and track results by using easy to setup triggers. Look out for our full automation guide coming soon as part of the Bitesize Marketing Guides How does it work? Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors. Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting. Why Bitesize Marketing Guides? These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone. We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides. How do I get involved? 1) Subscribe for free marketing guides and exclusive content theoruby.com/news 2) Join the live Zoom events every Friday at 12:00  theoruby.com/events 3) Network with our local business community facebook.com/groups/enterprisenetwork 4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing [email protected] *These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and follow-up call. Speaker / Contributor Callout We are always looking for key speakers and contributors to add the series. Please get in touch if you have valuable knowledge or practical skills to share with our community. Connect with us on Linkedin Linkedin.com/in/theoruby

Special Co-Host: Azim, Karimjee, The EPS Partnership  Understand your financial performance and manage your time efficiently to achieve your financial goals.   Find out more here www.theoruby.com/events   We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus.  You can’t see the wood for the trees!  Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know whether you’re doing well or badly and pay the right amount of tax.   By following some simple steps, you will be better placed to make your finances work for you and not the other way round.  Say goodbye to working all the hours you can only to be told 3, 6 or even 12 months later by your accountant that you didn’t make enough money or that you have a tax bill you weren’t expecting!     This session will help you to understand:   1. Context | Why is finance important and what you need to focus on  2. Purpose | Link your finances to your goals   3. Success | Define what success means for you  4. Plan | Map out the performance you want  5. Focus  | Ensure that you do the things that contribute to your success   6. Measure | Keep track of the right things  7. Review  | Monitor results and take appropriate action to achieve your goals  Join a future session or apply to be a speaker by emailing [email protected]

Special Co-Host: Nipa Patel, NP Employment Solutions See all our events here www.theoruby.com/events In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success. HR Consultant Nipa Patel As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit their need, but often struggle with the process and where to start. In this session we will discuss: 1. Why having a holistic view of your business is important 2. Understanding your need 3. Understanding what you are offering 4. Where to find them 5. The importance of having a written agreement About Nipa Nipa Patel is a Consultant with over 15 years’ experience in HR. She has gained experience in a number of sectors including higher education, charities, finance, legal and private healthcare, allowing her to be creative and adaptable to different people issues. She is now an independent HR Consultant assisting businesses in the contentious side of HR, resolving conflict, and managing complex situations in a fair, ethical and legal manner. She firmly believes that people are the best investment a business can make to grow successfully and organically.

Find out how to supercharge your LinkedIn profile and grow your network to form lasting relationships Special co-host Celia Rizothanasi the "Queen Bee of LinkedIn" will join us to give a deeper insight into how you can optimise your LinkedIn profile. In this interactive session, Celia and I will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience. We will go live on LinkedIn and show you practical examples of how to grow your network. 1. First things first – make sure that you’ve got all your basic info covered 2. Create a professional introduction to attract your ideal audience 3. Include keywords throughout your profile to improve your visibility 4. Grow your network by adding existing contacts 5. Reach outside your network with Advanced Search 6. Creating posts and articles to grow your organic reach 7. Switch on Linkedin Nearby during all networking events The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus an open Q&A at the end to have all of your questions answered. www.theoruby.com

How to drive customers to your website (without paid ads) Friday 3rd July 2020, 12 pm (BST) on Zoom In this session, we will discuss digital marketing tactics to attract customers to your website without the use of paid advertising. By understanding how to monitor and attract an engaged audience you can cut through the noise, creating lasting relationships to grow your business. “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish: 1) Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs) 2) Understand | Discover customer touchpoints and how to stand out from the crowd 3) Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values 4) Attract | Create a compelling story that offers real value to the target audience 5) Nurture | Build long-lasting relationships and repeat customers 6) Review | Monitor results and adjust campaigns to maximise effectiveness BOOK YOUR FREE PLACE HERE How does it work? Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors. Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting. Why Bitesize Marketing Guides? These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone. We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides. How do I get involved? 1) Subscribe for free marketing guides and exclusive content theoruby.com/news 2) Join the live Zoom events every Friday at 12:00  theoruby.com/events 3) Network with our local business community facebook.com/groups/enterprisenetwork 4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing [email protected] *These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and follow-up call. Speaker / Contributor Callout We are always looking for key speakers and contributors to add the series. Please get in touch if you have valuable knowledge or practical skills to share with our community. Connect with us on Linkedin Linkedin.com/in/theoruby

In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website. www.theoruby.com/news 1) Simply edit Pages, Media and Blog Content 2) Update plugins and extra functions 3) Add logo’s & straplines in line with your brand guidelines 4) Select a theme to give your website the desired look and feel of your business 5) Set “Global” font styling so you never have to worry about formatting again! 6) Easily create a full backup of your website for disaster recovery 7) Understand the basic principles of Elementor (to be continued in Part 3 next week) WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe. Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals. How does it work? Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A’s with local business experts and advisors. Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting. Why Bitesize Marketing Guides? These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone. We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides. How do I get involved? 1) Subscribe for free marketing guides and exclusive content theoruby.com/news 2) Join the live Zoom events every Friday at 12 pm theoruby.com/events 3) Network with our local business community facebook.com/groups/enterprisenetwork 4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing [email protected] *These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call. Speaker / Contributor Callout We are always looking for key speakers and contributors to add the series so please get in touch if you have valuable knowledge or practical skills to share with our community. Connect with us on Linkedin Linkedin.com/in/theoruby

WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share.  It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe. This WordPress 101 session will explain the basics of setting up and building a website for your business. With our 10 step process you will be given the tools and knowledge to create a beautiful website for your business. www.theoruby.com/events 10 Steps to Website Success 1) Domain 2) Hosting 3) CMS 4) Plugins 5) Theme 6) Page Builder 7) Content 8) Extra Features 9) Mobile Friendly 10) Launch Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals. How does it work?  Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A’s with local business experts and advisors. Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting. Why Bitesize Marketing Guides?  These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone. We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides. How do I get involved? 1) Subscribe for free marketing guides and exclusive content theoruby.com/news 2) Join the live Zoom events every Friday at 12 pm theoruby.com/events 3) Network with our local business community www.facebook.com/groups/enterprisenetwork  4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing [email protected] *These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call. Speaker / Contributor Callout We are always looking for key speakers and contributors to add the series so please get in touch if you have valuable knowledge or practical skills to share with our community. Connect with us on Linkedin Linkedin.com/in/theoruby