Six Figure Systems

In this episode, Chontelle Fossey breaks down one of the biggest reasons entrepreneurs stall out and what to do about it. What you’ll learn in this episode: Chontelle opens with a painfully relatable portrait of a busy business owner who starts the day determined to send an email, only to end the day having done everything but that. Sound familiar? It is not a willpower problem. She explains why our brains are wired to gravitate toward tasks that offer immediate dopamine hits (packing orders, posting on social, tidying the kitchen) while resisting the ones that actually move the needle. Understanding this wiring is the first step to overcoming it. Chontelle shares how the compound effect applies to business, using her own journey from recording a podcast for what felt like no one to nearly 12,000 downloads. Results are rarely immediate, but the reps add up. Key takeaways: Most entrepreneurs fail because they cannot handle delayed gratification. The work you put in this week may not show results for weeks. Expecting instant results keeps you stuck. Expecting to put in the reps to reach your results is how CEOs think. Ask yourself two questions: “Why do I find this hard?” and “What would this look like if it were easy?” Habit stacking removes the mental battle. Pair the task you keep avoiding with something you already do without thinking. Start with one thing, make it non-negotiable, and let the compound effect do its work. Ready to stop avoiding email? If email always ends up at the bottom of your to-do list, Chontelle is running a bootcamp to help you build a simple system that gets results. Grab your seat here: Build Your Email Sales System Bootcamp Connect with Chontelle: Instagram

In this deeply personal episode, Chontelle shares the story she has taken weeks to feel ready to tell. Prompted by a listener DM, she opens up about career transitions, confidence, identity shifts, and what it really looks like to go from corporate high-achiever to entrepreneur. Chontelle traces her journey from icing donuts in Australia to leading the highest-performing branch in New Zealand, and the moment a friend’s cancer diagnosis made her question everything she had worked so hard to build. From there, a peace lily and a Facebook Marketplace listing quietly changed the entire direction of her life. She gets honest about the parts that don’t make the highlight reel: the imposter syndrome that kept her from recording a course she had already planned and paid for, the loneliness of entrepreneurship, and the identity work she wishes she had started far sooner. Chontelle also shares two significant recent decisions, choosing not to grow her email agency and giving up alcohol, and why both come back to the same question she now asks herself: what would future Chontelle do? If you have ever felt stuck, doubted whether you have what it takes, or kept doing things the way you always have, this one is for you. In this episode Chontelle covers: How childhood shapes the beliefs that follow us into business Why high achievers can still struggle deeply with inner confidence The fear underneath procrastination and what her coach helped her uncover Choosing the more fulfilling road over the easier, more profitable one Identity work and getting clear on who you are becoming Connect with Chontelle on Instagram and share your reflections from this episode @chontellefossey

What if a handful of low-cost Meta ads could work together to get your business seen, grow your email list AND generate sales? 👀 In this week's episode of the Six Figure Systems Podcast, Chontelle shares a 4-ad strategy she's been testing and refining across her own ecommerce business and client accounts. Rather than throwing money at sales ads and hoping for the best, this strategy creates an ecosystem that attracts new potential buyers, captures subscribers and gets your products back in front of the RIGHT people when they're more likely to buy. And the best part? You don't need a huge ad budget to get started. Chontelle breaks down how each of the four ads works and why they're so much more powerful when used together. 🎧 The 4-Ad Strategy That Gets You Seen, Gets You Subscribers & Gets You Sales Listen now on the Six Figure Systems Podcast.  Connect with Chontelle and share your thoughts on this episode - @chontellefossey

This week's episode changed at the last minute. After running a Quarterly Funnel Review workshop with my Send & Scale™ students, the light bulb moments were too good not to share. In this episode: The one formula behind every dollar your business makes How to find where your sales are leaking in your funnel The question that tells you what drove your best quarter How to set your Q4 goal and choose your one lever What boosters are, and how to plan one event a month The non-negotiables that protect your plan when the quarter gets busy Links: How to Plan Your Best Quarter Yet (Google Doc) The 3 Metrics That Matter™ Calculator Send me a DM on Instagram

Over the last seven episodes, I've covered a lot. And I mean a lot. This series has been one of my favourites to record - and the feedback from you has been incredible. But I also know that seven episodes across seven weeks is a lot to work through, and I want to make sure nothing gets lost in the mix. So today, I'm bringing it all together. One episode. Seven summaries. Everything you need to know before we close out this series. And before we get into it - I want to be really clear about something. You do not need to nail every single one of these stepping stones to be successful. That is not what this series has been about. But if something I share today lands and you think, "Yeah, that's my gap" - fixing it or focusing on it is 100% going to help, not hinder, the growth of your business. In This Episode, I Cover: Part 1 — Eyes on the Prize (Episode 112) The three fundamentals you need before anything else: a visibility strategy you can measure, knowing your numbers (traffic, conversion rate, and average order value), and a consistent way to get traffic to your website. If you can't tell me how many new eyeballs saw your brand yesterday - this is your starting point. Part 2 — Copy That Converts (Episode 113) What actually happens when traffic lands on your website. Your product descriptions need to solve a problem or fulfil a desire - not just list features. Plus: how trust signals and reviews directly impact your conversion rate, and why your imagery needs to do the job of a shop floor. Part 3 — Reduce Purchase Friction (Episode 114) Every extra click is a barrier. I walk through website navigation, how to front-foot your customers' objections and assumptions, the drop-off benchmarks you should be measuring (5% add to cart, 20–30% reach checkout, ~50% complete purchase), and a checklist for your checkout experience on mobile. Part 4 — Never Miss a Sale (Episode 115) People need five to eight touch points before they buy. Most brands manage one or two. This is why email is non-negotiable - and why skeleton flows are quietly costing you sales every single day. If email isn't contributing 30% of your online revenue, I share the two reasons why and what to do about it. Part 5 — The X Factor (Episode 116) Optional - but powerful. Being the face of your brand, showing up authentically (the good, the bad, and the ugly), and doing the unexpected things that build genuine connection and loyalty. You don't need to be on social media 24/7. You just need to find the things others aren't willing to do - and do them. Part 6 — Is Your Focus Costing You Your Profit? (Episode 117) The business owners succeeding today are making the most profit, not the most sales. I talk about your returning customer rate (aim for around 30%), why your previous purchasers are your hottest prospects, and how to create a post-purchase experience that turns a one-time buyer into a loyal fan. Plus: the VIP email strategy that returns $700–$1,000 every quarter for one of my clients. Part 7 — The 1% That Changes Everything (Episode 118) Scaling is not about doing more. It's about mastering what's already in front of you. I share real examples of how small improvements to your open rate, cost per click, conversion rate, and average order value can compound into significant revenue growth - without changing your strategy or spending more. Resources Mentioned The Three Metrics That Matter Calculator - DM me on Instagram the word CALCULATOR and I'll send it straight to you. Free. It shows you exactly how much traffic you need to reach your sales goals based on your current conversion rate and average order value. Send & Scale™ - my group coaching programme where I support e-commerce business owners to build profitable, freedom-filled businesses through email marketing and Meta ads. [Link in bio] Ecom Elevate - my done-for-you email marketing agency. [Chontelle's Links] Your Action Step From This Episode Don't try to implement everything. Pick one area - the one that made you stop and think, "That's me" - and go deep on it. Get clear on how you're going to measure your progress. Make one intentional improvement. See what the data tells you. And then move to the next one. Skimming the surface of every strategy means you're mastering none of them. And that doesn't equate to progress. Going deep on one thing does. Let's Connect Come and tell me what your one thing is - I'd love to know. You'll find me on Instagram at @chontellefossey. And if you found this episode (or this series) helpful, it would mean the world to me if you left a rating or review on Spotify or Apple Podcasts. It helps more e-commerce business owners find this content, and I am so incredibly grateful for every single one. Listen to the full series: Episodes 112–119 Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Episode Summary Wrapping up the Are You Set Up For Sales Success series with the one thing most ecommerce business owners aren't consciously doing - and it has nothing to do with finding a new strategy. In this episode, Chontelle dives into the power of tiny, intentional improvements and why making things 1% better beats chasing the next shiny thing every single time. If you've been hustling hard and still feel stuck, this one's for you. What You'll Learn in This Episode Why doing more is not the answer - and what to focus on instead The three metrics that matter for every ecommerce business (traffic, conversion rate, and average order value) A real-world example showing how improving your email open rate from 20% to 28% creates 2,400 extra touch points per month - without adding a single new subscriber How reducing your Meta ads cost per click from $1.50 to $1 delivers 333 more website visitors on the same budget How to go from $5K to $15K a month by positively influencing three numbers Why strategy-hopping is keeping you stuck (and what to do instead) The question to ask yourself about every task on your to-do list Key Takeaways You don't need a new strategy. You need to master the one you already have. Every business needs three things: a way to get seen, a way to get people to your website, and a way to activate them to buy. Once you've locked those in, the work is to make each step work harder - not to start over. Small improvements compound. A 1% gain across your traffic, your conversion rate, and your average order value don't add together. They multiply. The Three Metrics That Matter Traffic - how many people are landing on your website Conversion rate - what percentage of those visitors are buying Average order value - how much each buyer is spending Want to play with your own numbers? DM Chontelle the word CALCULATOR on Instagram and she'll send you the free Three Metrics That Matter Calculator. Resources + Links Mentioned Reconvert - a Shopify app for post-purchase upsells and complementary product offers at checkout Send & Scale™ - Chontelle's group coaching programme for ecommerce business owners ready to build predictable, scalable sales through email and Meta ads DM CALCULATOR on Instagram to get the free Three Metrics That Matter Calculator Connect with Chontelle 📲 Instagram: @chontellefossey

You're working hard to get new customers, but are you forgetting about the ones who've already bought? In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again. Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes. In this episode, Chontelle covers: Why your previous purchasers are your most profitable audience and what you're losing by treating them like everyone else The returning customer rate benchmark you should be tracking (and what it tells you about where to focus) What a VIP post-purchase experience actually looks like and why it doesn't have to cost you anything A real client strategy from Chontelle's agency that generates $700–$1,000 AUD every time it runs The small, unexpected gestures that build loyalty and turn one-time buyers into repeat customers Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers. Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you. Resources mentioned: Send & Scale™ - Chontelle's 6-month group coaching programme Connect with Chontelle on Instagram: @chontellefossey Enjoyed this episode? A quick review on Spotify or Apple Podcasts means the world - it helps more e-commerce business owners find the show. ❤️

Summary   In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out. Key Takeaways   Being the face of your brand still works — it just has to be authentic, not polished Curated Canva content is losing ground to raw, real, and human content The X-Factor is about doing things other brands aren't willing to do Surprising and delighting your audience builds loyalty faster than any campaign You don't have to do all of this — you need a strategy that fits you What You'll Learn   Why Chontelle got recognised at the supermarket and what it tells you about brand connection The difference between showing up to sell and showing up to connect Why she removed the social media module from Send and Scale Practical X-Factor ideas you can start using straight away, regardless of budget What the brands winning on social media in 2026 actually have in common How to identify your own version of the X-Factor if being the face of your brand isn't your thing Connect with Chontelle on Instagram: @chontellefossey

Summary In part four of the Are You Set Up for Sales Success? series, Chontelle breaks down why most e-commerce brands are missing sales even when traffic is coming in. She covers the two most common reasons email marketing fails to convert, why skeleton flows are silently costing you revenue, and how building an owned audience changes everything. If you know email should be working harder in your business, this episode will show you exactly where the gaps are. Key Takeaways Most buyers need five to eight touch points before purchasing Skeleton flows are one of the most common and costly email mistakes List size and optimisation are the two things standing between you and consistent email revenue Returning website visitors convert at a higher rate than new ones Unsubscribes are not the enemy; they self-clean your list What You'll Learn Why capturing website visitors onto your email list is non-negotiable The two main reasons email marketing is not generating consistent revenue What skeleton flows are and why they are quietly costing you sales How to use urgency and objection handling inside your automations to drive more conversions Why nurturing the people who already know you beats chasing new traffic every time How email automations do the heavy lifting so you stop missing sales on repeat Need support from Chontelle? Here's her links.

Summary In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting. Key Takeaways Fewer clicks and fewer decisions means more sales Every buyer has assumptions and objections, and if you are not answering them, you are losing sales The data in your Shopify analytics tells you exactly where people are dropping off Buy now, pay later is no longer a nice-to-have, it is expected Fix what is broken before sending more traffic to your website What You Will Learn How to audit your website navigation for unnecessary friction How to identify and front-foot your customers' biggest assumptions and objections The industry benchmarks for add to cart, reach checkout, and complete purchase What to look for if people are adding to cart but not completing the purchase Why mobile checkout speed matters more than most founders realise How to use your Shopify analytics to diagnose exactly where you are leaking sales Connect with Chontelle on Instagram: @chontellefossey