Shopify Across the Pond podcast

Shopify Across the Pond

Blend Commerce

We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand. Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.

108 Episodes

Growing a brand from £6m to £50m with data
6/6/2023
41:13
Specifically, Oliver discusses:Why the eCommerce 'data hype' hasn't even kicked off yet.Which data points were used as a the Managing Director of a global brandWhat he misses and doesn't miss about being a retailer.ROAS (a little debate) and attribution and how they impact on retailersTo connect with Oliver, click here.To find out more about Sweet Analytics, click here.
How can brands maximise value from customer data across multi channel?
5/9/2023
36:09
Specifically, Phill discusses:The value of customer data - the real insightCustomer Data Platforms - what are they and who needs oneDesign vs. Deployment - what's the debate and why?To find out more about PAASE, click here.To connect with Phill on Linkedin, click here.
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How DTC-first brands can use retail marketplaces to improve acquisition costs
4/18/2023
35:55
Specifically, Jamie discussses:Dr. Squatch's history and how our view on marketplaces has changed over timeTheir advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate thatTrends that she's seeing in the marketplace/online retail space.To connect with Jamie directly, click here.
Why email deliverability is harming your bottom line
4/12/2023
37:53
Specifically, they discuss:Some practical number on deliverabilityWhy it shouldn't be neglectedHow automations can affect deliverability.To connect with Israa, click here.To get Israa's deliverability guide, click here.
Sustainability, eCommerce and its impact?
3/30/2023
42:28
Specifically, Rhona discusses:Why brands get sweaty palms when it comes to sustainabilityWhat is sustainable and what isn't.Does more sustainability mean less profitability?To find out more about Rhona's upcoming workshops, click here.To connect on Linkedin, click here.
Can live shopping really work in the west?
3/22/2023
29:02
Specifically, Guillaume discusses:The real numbers on live shoppingSocial media vs on-store live shoppingShoppable content To find out more about LiveMeUp click hereMention Shopify Across the Pond to get a 2 month free trial.
How can you use profitability analysis to grow your business in the right direction
3/14/2023
38:10
Specifically, Lucy and Adam discussHow Lucy moved from banking to eCommerceHer big profit epiphany in 2022Why she went big on wholesaleThe numbers that really matter when it come s Her plans for 2023To find out more about Bare Kind, click hereTo connect with Lucy, click here
How to significantly grow your email list using the power of social media ads
2/21/2023
24:46
Specifically, Laura discusses:Why there's a bad rep for ads now.The ways we need to change our thinking on adsHow she's getting success eCom brands and the ad types she's using.To find out more and connect with Laura, please see the links below:https://www.linkedin.com/in/laurahanlon-pinkleopard/https://www.pinkleopard.co.uk/
How to leverage the power of email and SMS to retain your e-commerce customers
2/7/2023
42:35
Specifically, Gabe discusses:Why email and SMS is important to him in his role at Annmarie skin care.What he really thinks about personalisation and segmentation.Why retention has become far more important than it was.To connect with Gabe, click here.
How to take your customer journey from drab to amazing
1/31/2023
30:09
Specifically, Eric discusses:What Customer Journey really meansWhere brands take a miss stepHow persoanlisation can be used in practical termsPlease also find all of the link Eric refers to in the podcast, here:- Winc (wine brand) : https://www.winc.com/- Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/- bootcamp: https://www.optimonk.com/bootcamp/

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