SHIFT - In Conversation

The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good.

How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.

Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers?

The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators.

Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible.

Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences.

Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape.

Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits.

Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story.

Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project.