SEO, Digital Marketing and online security

2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years. It's no wonder people get hacked and have their data stolen. Anyway, tune in for my round up of the worst passwords for 2023 and some hints and tips to make sure your password is difficult to hack.

Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training. Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO

 Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals. 

 In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit their vulnerabilities.  Listen to learn more

Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand. Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visitors to your website are doing.

Do you know how good, or bad, your video calls sound?  Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional?  Have a listen to this to find out how to make your video calls sound more professional 

Help! I’ve got an invisible website, what should I do? 1/ Panic? 2/ Wait and Hope? 3/ Start Again? 4/ Call an expert? Have a listen and hear expert advice from Andy Poulton, your Chief SEO Officer. Also may contain references to Search Engine Optimisation

The Welsh Italian Pizza Company were in the press recently but it wasn't because of their Pizzas. It was something web related. Have a listen to learn about their domain name nightmare and other howlers and how not to make the same mistake with your website.

In my previous pod I talked about the key Cyber Security threats that individuals and businesses of all sizes face. This time around I am going to review some of the key protective measures that you can take. Measures that will make your business harder to defraud, harder to hack and less likely to fall victim to Cyber Crime.

Could your business be at risk from Cyber Crime? You bet it could.....in fact, with Putin's invasion of Crimea the threats are likely to be much greater as the Cyber Criminals use the invasion as a distraction and opportunity  Listen to my latest Podcast to find out how cyber criminals could impact your business