Search Marketing Academy

Jon Payne is the director of Noisy Little Money, a digital marketing agency in Bristol, UK that drives genuine business growth through search, social and inbound marketing. Jon walks me through why NLM chose to focus on SEO and HubSpot marketing as their core offerings, the compounding costs of ignoring your post-conversion experience, and how to plug those gaps. We also talked about our shared disdain of spammy sales emails and his close encounter with the Italian police. www.optmyzr.com www.noisylittlemonkey.com

Jeromy Sonne is the co-founder and CEO of Decibel, the platform advertisers use to publish audio ads on Spotify, podcasts, and digital radio in under five minutes. Jeromy talks about how audio ads offer the same creative and financial advantages that attracted search marketers to PPC, and why he thinks this is the next big thing in digital advertising. We also dove into his career as a growth operator, founder, and media buyer. www.optmyzr.com www.decibelads.com

Mark Williams-Cook is a co-founder and the director of Candour, a search marketing agency in Norwich, UK. Mark walks Ashwin through Candour’s decision not to take on any new Google Ads clients, how they’re diversifying their interests in organic search, and all the cool things they’re building like Also Asked. www.optmyzr.com www.alsoasked.com

Crystal Carter the Head of SEO Communications at Wix. Crystal joins Ashwin to discuss the way Google's search engine results page (SERP) is becoming richer and more dynamic, and what organic and paid marketers need to do to keep up. We also talked about the Wix SEO Learning Hub, Crystal's positive impact on the digital marketing community, and her success as a public speaker. www.optmyzr.com www.crystalcarterseo.com

If you’ve ever wanted to know what it takes to run both the creative and client sides of a marketing agency, Jamar is one of the few CMO/COO hybrids out there with enough experience to speak on it all. Jamar Ramos is a versatile, experienced digital marketer who was most recently the COO of Crunchy Links. He joins Ashwin to walk through his career in which he evolved from out-and-out copywriter to adding strategy, client success, and leadership skills to his repertoire. www.optmyzr.com www.twitter.com/JamRam33

Nitish Dhir is the founder of Prudent Digital, a pay per click ads operator, and  a former full-stack developer. He joins Ashwin to explain how his career in engineering allows him to put user experience at the forefront of everything he does. We also talked about his trip to Phoenix to hear Kasim Aslam of Solutions 8 speak, how he used B2B content to reduce acquisition costs through ads, and why he's firmly in the pro-automation camp. www.optmyzr.com www.prudentdigital.com

Mitch Cartwright is the performance marketer behind Ads That Convert. He's been on both agency and client sides for 5+ years and over the last 12 months, has been helping small and medium businesses achieve great results with Google Ads. Mitch joins Ashwin to talk about the mistakes present on most landing pages, how he gets it right, the process that allows him to do so at scale, and more. We also talk about AI tools like ChatGPT and the role they could play in copywriting during the coming years. www.optmyzr.com www.adsthatconvert.co

Cynthia Sandoval, founder of Cynthia Is Marketing, is an expert in Google Ads, Facebook Ads, conversion rate optimization, and email for ecommerce brands. Cynthia joins Ashwin to talk about her journey from agency rising star to independent growth consultant. Hear about the value of networking with top performers, the hallmarks of good and bad agencies, and get advice on building in-house paid media teams. www.optmyzr.com www.cynthiaismarketing.com