Screen Wars

Michael Beach

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://stateofthescreens.com

51 Episodes

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
8/30/2023
22:31
Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest in...
50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
8/23/2023
19:34
Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the...
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49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
8/9/2023
35:07
Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest in...
48. Dallas Lawrence on The Future of Free Ad-Supported TV
8/2/2023
22:26
Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers. Want the ...
47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy
7/20/2023
40:15
In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look li...
46. CIMM’s Jon Watts on The Measurement Dilemma
6/28/2023
37:17
Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies. Want the latest insights from around the video ...
45. Frost Prioleau on Empowering Local Businesses with CTV
6/7/2023
19:54
Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement. Want the latest insights fro...
44. Chris Wilson on Decoding Cross-Platform Video Measurement
5/17/2023
23:49
Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragme...
43. Michael Bologna on Unlocking the Power of CTV Advertising
5/4/2023
31:43
Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising. Want the latest insi...
42. Steve Lanzano on TV Advertising in the Streaming Era
4/19/2023
26:11
Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive. Want the latest insight...

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Screen Wars

Michael Beach

51 Episodes

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

43. Michael Bologna on Unlocking the Power of CTV Advertising

42. Steve Lanzano on TV Advertising in the Streaming Era