Allan Dib: Simplifying Your Marketing with a 1-Page Plan

Nick talks to Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, about the power of simplification in marketing and business growth, particularly for those with seven- to eight-figure businesses.  Allan shares his core philosophy, the structure of his 9-box marketing plan, and the importance of focusing on a "rich life" by design. KEY TAKEAWAYS Simplification is crucial in marketing, as complexity often hampers execution and leads to procrastination. Allan's 1-Page Marketing Plan is a 9-box framework that simplifies the entire customer journey. Focus on specialisation (niching) and avoid the temptation to widen your market, as being highly specialised allows you to charge more, resonate better with customers, and communicate with higher precision. The only two marketing metrics that truly matter are Cost of Customer Acquisition (CoCA) and Lifetime Value (LTV). All other metrics are merely tools to help troubleshoot or optimise these two primary figures. Convert customers by delivering a world-class experience and orchestrate referrals by making the referrer look good, which creates positive goodwill and brand equity for your business. BEST MOMENTS "My role in simplification is to simplify the complex." "The only two metrics that really, really matter are your Cost of Customer Acquisition and Lifetime Value." "If you do the first parts of your marketing right, sales becomes so easy and frictionless." "How do we get to that rich life, how do we live a life that's essentially awesome?" VALUABLE RESOURCES Exclusive offer for SCALE UP listeners! Level up your marketing with The 1PMP Architect, a free tool by Allan Dib that builds your custom marketing plan. Access it here: leanmarketing.com/scaleup  Allan Dib on LinkedIn - https://au.linkedin.com/in/allandib Allan Dib on Instagram - https://www.instagram.com/allandib/?hl=en Lean Marketing With Allan Dib on YouTube: https://www.youtube.com/@LeanMarketingOfficial To get your copy of Nick’s new book, go to http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick welcomes media expert Omar Hamdi from Dubai to discuss the evolving landscape of media coverage, publicity, and public relations.  With a rich background in traditional media and a passion for technology, Omar shares insights on how businesses of all sizes can leverage media tech to enhance their visibility and authority. The conversation delves into the importance of strategic intent behind media engagement, the role of verification in building trust, and the complementary relationship between personal branding and media coverage KEY TAKEAWAYS Before engaging with media, it's crucial to define the purpose of the PR efforts. Understanding what you want to achieve and who you want to reach can significantly enhance the effectiveness of media coverage. The landscape of media has evolved with technology, allowing businesses of all sizes to access PR opportunities. Utilising media tech can streamline the process of matching stories with the right publishers, making PR more accessible. Leveraging media coverage can enhance a business's authority and credibility. When reputable publications endorse a brand, it adds a layer of trust that can influence potential customers' decisions. Consistency in media engagement and content creation is essential. Building a brand's presence takes time, and results may not be immediate. It's important to trust the process and remain committed to long-term strategies. BEST MOMENTS "If you use technology in the right way, you can make PR accessible to businesses of every size." "The point of the media is in the verification... That's why it's such a letdown when... an esteemed organisation like the BBC edits an interview." "You need to be doing multiple things. You need to be leveraging the sources that align with what your goals are." "The biggest mistake is doing it without any of those things, not knowing why you're engaging with the media." GUEST RESOURCES Omar's LinkedIn Profile: linkedin.com/in/omar-e-hamdi Pathos Communications Website: https://payonresultspr.com/ VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick shares his past struggles as a CEO being overwhelmed by too many metrics, which led to poor decision-making and a difficult board meeting. He argues that most CEOs drown in "vanity metrics" that don't actually reflect a business' true value.  To combat this, he introduces The Ultimate CEO Dashboard, detailing the five most crucial numbers that private equity operating partners consistently demand and that truly determine a business' enterprise value and potential for a premium exit KEY TAKEAWAYS Stop tracking dozens of "vanity metrics" and focus only on the five crucial numbers that determine if your business is building or destroying value. Private Equity values the ability to accurately forecast revenue (pipeline coverage) and profitability (EBITDA margin) more than just raw revenue growth. Wildly inaccurate forecasts, even if positive, can be penalised. Cash runway is the oxygen of your business, which must be tracked weekly. However, EBITDA growth (profit) is the metric that determines your exit multiple and creates real financial value. Customer concentration (when a few clients drive a large percentage of revenue) is the number one silent deal killer and can instantly drop a business's valuation by 30% to 50%. BEST MOMENTS "The board partner at the time said, 'Nick, I don't care about your NPS score, your net promoter score. He said, do we have cash or not?'" "More metrics can sometimes mean worse decisions." "You can't cost-cut your way to a premium exit. You need growth plus margin expansion." "If you're only looking at revenue, you're driving by looking in the rearview mirror." VALUABLE RESOURCES Want a one-pager that breaks down The Ultimate CEO Dashboard — the exact 5 metrics that determine your company’s enterprise value? DM Nick with the words "CEO Dashboard" on LinkedIn, and he or his team will send you a copy of the cheat sheet so you can start applying it in your business right away. To get your copy of Nick’s new book, go to ⁠http://bit.ly/4ngC2hO Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick talks to the amazing Callum Laing about the crucial role of networking and connections in achieving success, particularly for founders and business owners.  Callum emphasises that talent alone isn't enough; success is driven by who you know and how you leverage that network, sharing personal experiences of building a network from scratch and introducing his "CARES" framework (Connections, Authority, Reach, Equity, Service). KEY TAKEAWAYS Success in the modern world requires more than just talent; it hinges on building and leveraging a strong network Callum's framework outlines five pillars for building a powerful career: Connections (who you know), Authority (what makes you worth listening to), Reach (surface area for luck/opportunities), Equity (creating ownership opportunities), and Service (who you are trying to help). The most powerful way to grow a network is by constantly giving value without immediate expectation of return Instead of simply trying to sell one product, successful networkers build an ecosystem of services and solutions BEST MOMENTS "Most of the value that we deliver in the world actually has a lot less to do with us and a lot more to do with who we're connected to." "If you're in the wrong room, it doesn't matter how talented you are, how hard-working you are—you're not going to get fully compensated for it." "The way I think about reach is about surface area of luck." VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902⁠ Exit Your Business For Millions - Download This Guide: ⁠go.highvalueexit.com/opt-in ⁠ Nick’s LinkedIn: ⁠https://highvalueexit.com/li⁠ Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick presents founders and business owners with a powerful diagnostic tool—the Business Model Diagnosis—to address stalled growth, which is often mistakenly attributed to poor marketing or sales. He breaks down the five core components of any successful business model—Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence—and presents 15 key questions designed to evaluate and optimise the entire business engine KEY TAKEAWAYS Stalled growth is often a symptom of a broken business model (the core engine of the business) and not just a marketing or sales problem, requiring a shift in perspective to look at the business from a higher, 30,000-foot perspective. The business model is comprised of five core, interrelated components: Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence. A powerful strategy is to trim product lines and audiences and "cut to your most profitable customer" to reduce complexity and focus resources on what is driving the most valuable growth. Founders can unlock rapid growth by re-engineering the revenue model, which includes adding recurring revenue, introducing tiered pricing, or offering performance-based upsells to increase order value and customer lifetime value. BEST MOMENTS "If growth is stalled, it's probably not your sales team, it's probably not your marketing funnel either. The truth, most of the time from my experience, is your business model. So let's fix that today." "You don't need perfect scores, but if you've got weak points across, as I said, two to three of these areas, that's likely the root cause of your growth issues for now." "When your business model is right, everything else gets easier. When it's wrong, nothing works. So you've got to fix the business model first." VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902⁠ Nick’s LinkedIn: ⁠https://www.linkedin.com/in/realnickbradley/ DM me the words “BUSINESS MODEL”, and I’ll share a simple, powerful framework I use with clients to identify the hidden constraints that stop a company from scaling. Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick is proud to announce his new book, "Exit For Millions: The Private Equity Blueprint for Scaling and Selling Your Business for Maximum Value," which aims to level the playing field for founders when dealing with sophisticated buyers.  He shares the importance of taking time off to practice what he preaches about freedom and optionality and details the book's core focus: the "Scale to Sale™️" methodology with five pillars designed to transform a company into an investor-grade asset, ensuring founders achieve significant, generation-defining wealth and financial independence upon exit. KEY TAKEAWAYS Significant, generational wealth is created at the exit of a business, not just through operations, which requires shifting one's identity from operator to owner to be the "prize" and not the "prey". The Scale to Sale™️ methodology has five pillars: establish a clear end game; strengthen the foundations (remove complexity and risk); scale fast and expand value (accelerate growth); prepare and profit up (maximize valuation); and exit for the highest multiple. Buyers pay for proof, predictability, systems, and sustainable business models—not for potential alone. The goal is to build a predictable, repeatable, and sustainable business. Focusing on three core value levers—organic growth, strategic growth (e.g., debt/equity and partnerships), and multiple expansion (building the business to drive transfer value)—will give the highest bump in a company's valuation. BEST MOMENTS "If you can’t build a business that works for you, you end up in a bit of a prison, right? So, you know, I like to be able to practice what I preach". "My mission here is to help founders, to help business owners transform their company into an investor-grade asset, something that an investor would see as valuable". "The core piece of what I'm trying to get across, is that point of optionality. So, even if selling is not where you're at right now, but you want to reverse engineer from a potential event like that in the future, then everything in the book is geared around that outcome". "They don’t pay for potential. And people kind of think it’s about what the business can become. Yes, it is, but it’s about showing what the business can become with proof of what it has been". VALUABLE RESOURCES To get your copy of Nick’s new book, go to ⁠https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902⁠ Exit Your Business For Millions - Download This Guide: ⁠https://go.highvalueexit.com/opt-in Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley/ Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Nick examines the technical yet crucial topic of how elite Private Equity firms effectively scale business operations. Drawing from his extensive experience in Private Equity and entrepreneurship, Nick highlights the significant differences between traditional business growth strategies and those employed by top firms like KKR and Blackstone KEY TAKEAWAYS Private Equity firms succeed not just by acquiring businesses at low prices but by executing operational improvements effectively. Founders can adopt similar strategies to enhance their business operations and drive growth. Establishing a structured 100-day plan can help business owners identify hidden value, design efficient organisational structures Successful Private Equity firms emphasise systemisation at scale, creating streamlined processes and centralised tech stacks.  Effective leadership is crucial for driving value. Business owners should assess their teams regularly and be willing to replace underperforming leaders to ensure the execution of their growth strategies. BEST MOMENTS "The real pros, they obsess over how to run them once they own them." "You do not need to sell to Private Equity to scale like Private Equity."  "If the team that's inherently brought in can't deliver the value creation plan, then they're replaced."  "In Private Equity, growth isn't left to hope, it's precisely engineered, it's methodical." VALUABLE RESOURCES Exit Your Business For Millions - Download This Guide: go.highvalueexit.com/opt-in   Nick’s LinkedIn: linkedin.com/in/realnickbradley Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Nick looks at the transformative potential of generative AI for business and entrepreneurship, sharing his personal journey of integrating AI tools into his own business practices, and emphasising the importance of leveraging AI to enhance productivity and streamline operations rather than simply replacing human roles. KEY TAKEAWAYS Generative AI is seen as a significant opportunity for entrepreneurs to fuel business growth by removing friction, enhancing productivity, and allowing for faster execution without sacrificing quality. Business owners should view AI through the lens of leverage, understanding that it is not just about replacing human roles but about enhancing capabilities and streamlining processes. Generative AI can be utilised in various areas such as strategic thinking, content creation, operational efficiency, deal flow, and exit readiness, with specific tools like ChatGPT, Claude, Jasper, and Notion AI being highlighted for their effectiveness. Entrepreneurs are encouraged to create a personal AI toolkit by mastering a few key tools, automating heavy tasks, and designating an AI operator within their team to facilitate the integration of AI into their workflows. BEST MOMENTS "Generative AI is the biggest thing that I've seen certainly in over a decade of building and scaling businesses." "AI isn't really just about replacing people, it's about removing friction."  "AI drafts the work, but you remain the editor-in-chief."  "There's a missed opportunity if you don't lean into creating a personal brand using these tools." VALUABLE RESOURCES Exit Your Business For Millions - Download This Guide: go.highvalueexit.com/opt-in  Nick’s LinkedIn: https://highvalueexit.com/li Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Nick talks to the remarkable Allison Maslan, a world expert in building and scaling successful companies, about the core principles of entrepreneurship, drawing parallels between the challenges of scaling a business and the exhilarating experience of trapeze artistry, which Allison has practiced for 25 years. The conversation explores Allison's journey from growing up in an entrepreneurial family to starting her first business at 19, and the lessons learned along the way. They discuss the importance of having a strategic vision, understanding cash flow, and building a strong team culture, emphasising that effective leadership is crucial for scaling a business.  KEY TAKEAWAYS Embrace the Leap of Faith: Entrepreneurship often requires stepping out of your comfort zone, akin to a trapeze artist letting go of the bar. Facing fears can lead to increased confidence and growth in business. A clear and compelling strategic vision is crucial for guiding a business. Without it, teams may lack direction and alignment, leading to chaos and inefficiency. Understanding and managing cash flow is essential for business sustainability. Business owners should ensure they have a capable financial team that can grow with the company and provide accurate insights. A cohesive team aligned with the company’s vision fosters a strong culture. This culture should be about shared values and mission rather than superficial perks, ensuring that employees feel invested in the business. Effective leadership is vital for scaling a business. Leaders must focus on personal growth, integrity, and fostering a positive mindset to inspire their teams and navigate the challenges of growth. BEST MOMENTS "When you jump off the trapeze... once they do it, they say that is the most exhilarating, exciting experience they've ever had. And they have this leap of confidence." "The first question a private equity firm will ask a business that they're interested in is, 'Tell me your vision.' I can't tell you the number of times a business owner screws up that question." "If this is success, I don't want it. I can't continue to function like this." "You can scale with other products and revenue streams as long as it's complementary to your brand and it's speaking to your avatar." GUEST RESOURCES Allison Maslan at Pinnacle - https://pinnacleglobalnetwork.com/scaleup/ VALUABLE RESOURCES Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in  Nick’s LinkedIn: https://highvalueexit.com/li Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Support the show: https://highvalueexit.com/

Join Nick as he conducts a special masterclass mentoring session with guest Rohan Sheth, where they dive deep into the world of paid media advertising, exploring its significance for businesses at various stages of growth. Rohan, a seasoned expert and co-founder of the well-known agency GrowRev, shares insights from his extensive experience managing over $300 million in ad spend and generating over $2 billion in revenue for clients like Tony Robbins and Grant Cardone. The discussion covers common fears surrounding paid advertising, the importance of understanding customer lifetime value, and effective strategies for crafting compelling ad campaigns.    KEY TAKEAWAYS Paid media is a powerful tool for scaling businesses quickly, but it requires a solid understanding of the numbers involved, such as customer acquisition cost and lifetime value. Knowing these metrics helps mitigate fears associated with spending money on ads. Different advertising platforms serve different purposes. For instance, LinkedIn is effective for B2B targeting, while Snapchat is emerging as a cost-effective option for lead generation, particularly in sectors like healthcare and telemedicine. Continuous testing of ad creatives, messaging, and targeting is crucial for optimising ad performance. Utilising AI tools can enhance this process by providing insights into audience segmentation and creative development. A clear understanding of the customer journey from awareness to conversion is essential. This involves ensuring that the messaging in ads aligns with what users see on landing pages to avoid confusion and increase conversion rates. Starting with a manageable budget (e.g., $50 a day) and maintaining consistency in ad spending is important for building momentum in advertising campaigns. Platforms favour advertisers who demonstrate consistent activity, which can lead to better performance over time.   BEST MOMENTS "There is no quicker way to scale a business than by being able to turn on paid media and also turn it off." "Fear is the biggest one that I see a lot of the time... it comes down to understanding. There is a way to just light up money on fire." "If you know your lifetime value for customers is north of $20,000, I'd go to LinkedIn because you're going to get that." "The one thing Facebook likes to see is consistency. They'd rather you spend $50 a day consistently than turn it on and off." "Get really clear on that customer journey or that prospect to customer journey. That's critical."   GUEST RESOURCES Rohan Sheth - https://uk.linkedin.com/in/rohansheth   VALUABLE RESOURCES Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in  Nick’s LinkedIn: https://highvalueexit.com/li   Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Support the show: https://highvalueexit.com/