S4N 093: Alistair McDermott on becoming a Recognized Authority

Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't like selling. Brought to you by Mimiran, the fun, "anti-CRM" for solo consultants who love serving clients but hate selling, with networking features to make Steve's advice easier to implement.  

A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business. Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer questions in class to helping others overcome their fears of speaking, and how you can communicate more effectively.

Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM.

It's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all. You can implement it when you're busy with clients or don't have any client work. And it's fun, sustainable, and effective (Naturally, Mimiran, the fun CRM for solo consultants, makes this all easy.)

To perform at our best, we need to fuel and nourish our bodies properly. But most fitness advice has everything backwards. In this episode, learn how personal fitness coach Rachel Nigro flips the conventional wisdom on its head, so you can feel better, look better, and perform better, without crash diets and/or self-loathing.  

While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients. Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling (with follow-up features that help you implement Erica's strategies, and lead magnets to help you turn them into conversations and clients).

Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more people seek you out. Unfortunately, some people try to build their authority to avoid talking to people, but having conversations is the best way to get clientsa and build your authority. In this episode, Rochelle helps us understand how we can build our authority and have conversations, even if we're introverted. (And of course, nothing like having Mimiran, the fun, "anti-CRM", specifically made for independent consultants, to help you both build your authority and have lots of great conversations with the right people.)

"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget discusses how to hire (and fire) the right mental team inside our own head, so we can have real relationships with people outside our heads, and move our business (and life) forward.   Find Bridget at https://www.bridgetofreedomcoaching.com/ or connect with her on LinkedIn. Listen to more episodes at www.salesfornerds.io. And check out Mimiran, the fun, anti-CRM for independent consultants who love serving clients, but hate selling. 

If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor. Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through his journey from building inexpensive websites to advising firms on their digital marketing projects, to advising other marketing agencies on moving up the value chain. Don't miss it. Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, helping you create and nurture relationships with your ideal clients and partners, without being "sales-y'. Start a free trial here.

Taking good notes is essential for effective meetings, but most of us never learn how to do it well. In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution. Reuben wanted to do this episode because he uses Fathom every day (see the show notes for a view of Reuben's custom bookmarks). Get your free Fathom account. And of course, Fathom pairs nicely with Mimiran, the fun, "anti-CRM" for independent consultants, letting you enjoy great notes with less effort, so your flawless follow up is easy. Start a free trial here.