Routine Your Dream: TPT Marketing and Success Habits for TPT Sellers

Interested in working 1:1 with Chynell? Apply Here: https://routineyourdream.com/privatebusinesscoaching

In this episode you'll see a FULL BREAKDOWN on how to differentiate your product in a market where it looks like everyone elses. You'll hear:→ The brewery story that made me drop everything and hit record...because you’re probably making the same mistake they were (until they weren’t).→ Why everybody claims their product is “fun” or “engaging” but the seller who does this ONE THING will be the one the buyers pay attention to and buy from→ The Schlitz beer strategy: how this 1920s brand went from 8th to 1st in the market… by telling a story no one else thought to share (and of course I'll tell you how)→ The marketing edge most TPT sellers leave on the table because they assume “it’s obvious.”→ Why you need to coin your quirks and name your “nerdy little ways” of creating products, even if they feel too small to matter.→ A behind-the-scenes challenge to uncover your “weird factor” (yes, the stuff you think no one cares about is what actually sells).→ The #1 belief that holds resource creators back from getting credit for their expertise

Hitting Six, and Multi-Six Figures is great when it's great, and NOT when it's not. Let's zoom in on digital product sellers who are on THIN ICE (and may not realize it) *Check back here for more tips*Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed Six Figure+ Earners in the MOST Danger RN and found it helpful, please leave a review!

An update to the version that aired 4 years ago! In this episode you’ll hear—→ What I do in the 48 hours after a sale that most TPT sellers don’t... and why it changes everything.→ the one question you should always ask after a sale if you want sustainable growth next time.→ why a big sales day doesn’t necessarily mean your store grew (and how to spot the difference).→ the 3-part strategy I use (and teach) to turn sales into future growth fuel.→ how to assess what actually worked in your marketing, even if you didn’t track a single metric during the sale.→ …plus the unseen emotional hangover that sneaks in post-sale and keeps you from building on your momentum.→ I’m also walking you through how to build a “post-sale growth plan” in 20 minutes or less so your best day isn’t a one-time fluke.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What to Do After the TPT Sale: 3-Step Growth Strategy and found it helpful, please leave a review!

Months of tweaking in the dark = $0 ROI. Let's get your dream out of draft mode RN!! Here's how I did it with my website!In this episode you’ll hear—→ The “Invisible Work, Zero ROI” problem: how spending months tweaking in the dark earns nothing compared to hitting publish then iterating in public (it also lights a major fire under ya!).→ how I unpack my own Showit site procrastination spiral and why waiting for it to be “perfect” stalled everything else → why scrappy launches create better results than polished projects because they get you real feedback faster.→ the specific mindset shift I use to reframe messy progress as a compounding ROI decision, not a downgrade (this was a BIG one!)→ I’m also breaking down how “scrappy ROI” creates momentum, data, and results that polished perfection NEVER ever will if it stays locked behind the scenes and in ~*draft mode*~This episode was sponsored by Interact. Visit them at https://www.tryinteract.com/Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed The ROI of Scrappy: I Took My Own Advice (Finally) and Hit Publish and found it helpful, please leave a review!

This week’s episode is a practical pep talk for when you’re maxed out, including:→ The “Ambition vs. Capacity Boxing Match”: how chasing big goals during busy seasons leaves your energy on 0% *unless* you pick the right lane.→ how I coach sellers to spot their “fade zone” — where things silently slip through the cracks because everything feels equally urgent.→ My priority trick I always use to figure out the *actual* next right step for my clients→ The exact prioritization formula I use to stay calm and focused during crunch seasons (no more white-knuckling your calendar!!)→ I’m also breaking down how to rebuild focus and capacity so you can move forward without burning out or abandoning what matters most.If you need a permission slip to pull back, push pause, or burn it all down consider this your sign (and your pep talk). Let’s get you back in the driver’s seat, friend ♡xx ChynellConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed 4 Back to School Game Plans for BUSY TPT Sellers and found it helpful, please leave a review!

Ever feel like you're throwing spaghetti at the wall hoping something will scale?In this episode, Chynell opens the Zoom room doors and shares what her multi 6-figure clients are actually doing differently.🚫 It’s not working harder.🚫 It’s not building a team of 12.✅ It’s the mindset, method, and moves they make daily.You’ll learn:→ The “just because you can” trap — and how top sellers say no to shiny distractions→ How to create content with serious mileage (goodbye, hamster wheel 👋)→ Why algorithm-optional businesses are a must→ The shift from yard-sale to a signature product suite → How to step out from behind your products and build authority in your niche→ The hypergrowth habit all of my multi six figure seller clients share — treating strategy access like goldIf you’ve ever wondered how some sellers scale while others stall, this episode is your peek behind the curtain.Want to see the Salary Match to Six Figures Masterclass mentioned in the episode: Check it out here: https://chynell.mykajabi.com/protocol-registration-pageConnect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed What Multi Six Figure Edupreneurs Do Differently and found it helpful, please leave a review!

"I bought your bundle, ChatGPT told me yours was the best" Yeah, this is a thing now. And we need to prepare as marketers. Let's unpack:In this episode you’ll hear—→ The “Chosen by the Chatbot” problem: how your product has to earn the AI’s recommendation — not just show up in search results.→ how a casual customer email turned into a wake-up call about what’s really driving discovery now (spoiler: it’s not Pinterest).→ why understanding AIO (Artificial Intelligence Optimization) is now just as important as SEO for getting your TPT products seen.→ the specific ways AI-led buyers behave differently — and how that’s changing product discovery, consideration, and decision-making.→ the exact blog structure tweaks, content strategy pivots, and action items I’m coaching clients to implement to show up in ChatGPT answers.→ …plus why doubling down on becoming a thought leaders in your niche is more essential than ever — not for Google this time, but for the bots that teach buyers what’s best.→ I’m also walking you through how to shift your marketing strategy to be AIO-ready without abandoning what works — so you can stay searchable and reference-worthy.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed AIO VS SEO: Move Over, Google—Your Next Sale Is Coming from…ChatGPT? and found it helpful, please leave a review!

In this episode you'll hear: → The First Hire Framework: the step-by-step pre-hire strategy that shows you what to fix before you hand off anything→ how I help sellers identify whether their bottleneck is bandwidth, automation, or delegation (spoiler: it's usually all three).→ Delegation Danger Zones (and how to avoid burning out your first hire)→ Why traditional SOPs Are Dead. I'm sharing the smarter way to train your new hire. Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How To Prep For Your First Full-Time Hire (Even If You're Not Ready Yet) and found it helpful, please leave a review!

I often get asked, "How do I validate my niche so I don't waste time, money, and energy?" In this episode, I’m pulling back the curtain on my "Tiny Green Light Principle" — the exact way I help clients spot early growth signals that most sellers completely overlook.In this real client case study breakdown you'll hear—→ The “Tiny Green Light Principle”: how I help clients spot early growth signals most sellers overlook — so they know when to double down (or pivot) with confidence.→ how I coached a client to spot micro-proof points inside a brand-new niche — even when initial audience numbers were tiny.→ the audience stacking strategy we used to grow her email list from 150 to 4,000 subscribers and TikTok from 0 to 1000 in less than 30 days.→ why small shifts in messaging, offer positioning, and testing ad formats accelerated her audience growth far faster than Instagram ever did.→ …plus how we used TikTok growth, early email signs, and niche-specific traction to validate whether her pivot was sustainable.→ I’m also breaking down how I coach clients to collect “green light” data signals so they know when to double down *or pull back* before wasting years building the wrong business.Connect with Chynell:Instagram: @routineyourdreamWebsite: routineyourdream.comWork with Chynell: Interested in taking your business to the next level? Explore coaching opportunities with Chynell:Send a DM with the word "scale"on InstagramVisit routineyourdream.com for more informationSupport the Podcast: If you’ve enjoyed How I Spot Early Signs of Growth (Before My Clients See It) and found it helpful, please leave a review!