Bonus Episode: Why marketers don’t “get” sales (Crossover with We’re Not Marketers)

In this bonus episode of the Revenue on the Rocks - we collaborated with the We're Not Marketers team to discuss the disconnect between sales and product marketers.

Specifically, we cover:

1) Why salespeople think they understand the customer better

2) How win-loss research can fill in gaps from loss reasons

3) Marketing and sales not understanding each other's metrics or daily pressures

4) How founders or VCs can make it difficult to align on one ICP

5) Why marketers should shadow sales calls to gain firsthand experience

6) Ways to build a rapport with sales as a marketer

Eric drinks a mezcal on the rocks 🥃

Zach drinks a Coors Light 🍺

Gab drinks a homemade gin tonic with maple syrup 🍸

Ben drinks a Coors Banquet 🍺

I drink canned wine 🍷