REVB - Real Estate Video Blueprint

What makes people actually want to follow a real estate or mortgage professional online?On this episode of the Real Estate Video Blueprint Podcast, Katie Day and Tim Macy sit down with Jake Fehling, Chief Marketing Officer and content creator, to talk about why personal storytelling, personality, and consistency matter more than constantly trying to educate or sell.Jake shares why agents and loan officers should tell their story, how to make serious industries more human, where AI actually fits into content creation, and what separates the professionals thriving in a challenging market from those struggling.__________________________________________________02:55 — The Disconnect Between Corporate & Personal Marketing10:26 — Why Your Personal Story Is Your Best Content21:42 — What’s Working in a Tough Market25:29 — AI: What Actually Drives Business?38:03 — The Power of Energy & Staying Positive__________________________________________________Join our Weekly Mastermind: https://bit.ly/revbm Check out our Online Community: https://www.skool.com/revbJoin us at REVB 2027: https://www.realestatevideoblueprint.com/Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are you trying 10 different video styles on social media only to get low views and zero leads? In this REVB Mastermind session, hosts Tim Macy and Katie Day break down why attempting to do everything confuses the algorithm—and why committing to ONE signature content format is the fastest way to build an engaged, lead-generating audience.Tim and Katie examine the "Tyler Hassman" blueprint (doing 300+ home tours in one exact format before expanding), explain why starting a brand-new social account can help you bypass algorithm fatigue, and audit real-world agent case studies. Plus, they break down Bella Taazieh’s POV B-roll strategy for driving high caption read-times, and reveal how Matt & Roland turn 1-take gimbal walkthroughs into high-converting property tours with post-production voiceovers.⏱️ TIMESTAMPS & KEY MOMENTS:00:00 – Intro: Full Strategy Breakdown for Instagram & Short-Form Video02:15 – Social Media Strategy is an Art, Not a Rigid Science03:45 – The Tyler Hassman Blueprint: Why Doing 1 Format 300 Times Beats Trying Everything05:30 – Should You Start a Brand-New Social Channel in 2026?07:15 – Targeted Followers vs. Vanity Metrics: Why 1,000 Followers Beats 50,00010:00 – Local News & Green Screen Content (The Bill Olson Case Study)16:40 – Live Account Audit: Shifting from Daily Inconsistent Posting to Avatar Focus20:15 – Relocation Case Study: 250K Views, 100 Followers & 6 Leads in 2 Weeks23:10 – The Avatar's Diary: What Are Your Buyers Running From & Running Towards?27:00 – Why Niching Down Expands Your Reach Instead of Limiting It30:00 – Don't Overthink Your Account Name: Starting Fresh Without Baggage34:20 – The POV B-Roll Play: Text Curiosity Hooks & Long Caption Read-Time Hacks40:50 – Bella Taazieh’s Avatar Breakdown: Targeting "John & Ashley"44:00 – Stop Thinking Like a Realtor, Start Thinking Like a Content Creator47:00 – Matt & Roland's 1-Take Vertical Property Tours (TikTok & Shorts)51:00 – The Post-Production Voiceover Hack: Unscripted History, Context & Pros/Cons53:30 – How to Overcome Listing Access Friction & Have Agents Calling You60:00 – Wrap-Up & REVB 2026 Conference UpdateJoin the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of the REVB Podcast, hosts Katie Day and Tim Macy sit down with real estate agent Raad Alawan. Raad shares his journey from working in television for nine years to building a thriving, content-driven real estate business in Texas after relocating from Michigan.Discover how shifting from standard "evergreen" topics to transparent, timely news-style content transformed his pipeline, how establishing a dedicated morning routine drives his consistency, and why authenticity is the ultimate tool for attracting your ideal clients.Key Highlights & TakeawaysThe Power of Consistency: How publishing a YouTube video every week without fail since December 2020 and stepping up short-form content drives predictable leads.Evolving Your Content Strategy: Moving from typical local "pros and cons" videos toward hyper-local news updates, community developments, and transparent market insights.Mindset & Morning Routines: Why real estate video success isn't just about technical setups—it starts with discipline, daily preparation, and habit-building.Attracting the Right Clients: Why being unapologetically yourself on camera helps filter out non-ideal clients and builds strong community relationships.Tactical Content Execution: Tips on crafting strong hooks, utilizing mobile devices for on-the-go video creation, and incorporating listing/buyer experiences to generate seller leads.Timestamps00:00 – Real Estate Video Blueprint 2027 Announcement00:41 – Welcoming Raad Alawan & Early Video Journey Memories02:17 – Evolving Content Strategy: Lifestyle, Community & Cell Phone Video04:08 – Moving from Michigan to Texas & Overcoming Adversity through Video05:40 – The Power of Mindset & Daily Morning Routines07:50 – Shifting from Evergreen Topics to Hyper-Local News Content10:12 – Content Output Strategy & Incorporating Listing Experiences12:18 – Planning, Execution & Keeping Content Authentic14:55 – Simple Video Editing & Time Management Systems17:49 – Attracting Your Ideal Clients by Being Yourself20:25 – Tactical Content Creation: Crafting Effective Video Hooks23:44 – Unexpected Byproducts of Consistent Video Creation27:28 – The Truth About Success: Embracing the Hard Work28:24 – Where to Connect with Raad AlawanJoin the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this REVB Mastermind session, Erica Wolfe joins hosts Tim Macy and Katie Day to break down her exact digital ad framework. Operating a business doing $73 million in annual volume within a hyper-local 24-square-mile radius, Erica reveals how she generated over $522,000 in estimated commission pipeline from just $4,070 in ad spend over 30 days.She outlines her 3-step "Macro-to-Micro" video ad funnel (Town Video ➔ Neighborhood Video ➔ Listing Walkthrough) and demonstrates how she leverages Claude AI to build campaigns, save retargeting audiences, and manage Meta ads hands-free. Plus, she shares her automated weekly AI seller report framework that combines Meta ad views, landing page clicks, Zillow data, and MLS stats to keep sellers informed and secure timely price adjustments.TIMESTAMPS & KEY MOMENTS:00:00 – Introduction: REVB Mastermind with Erica Wolfe02:15 – $4,070 Ad Spend to $522K Commission Pipeline04:30 – $73M Volume in a 24-Square-Mile Radius05:50 – The 3-Step "Macro to Micro" Video Funnel (Town, Neighborhood, Listing)08:45 – Setting Up Claude AI to Manage Meta Ads & Retargeting Audiences14:20 – The 60-Day Case Study: Testing Claude AI vs. Manual Ad Management18:30 – Why Broad Ad Targeting Fails: Dominating Your Local 24-Mile Market21:15 – Using ManyChat to Automate Instagram & Facebook DMs28:30 – Live Demo: Watching Claude AI Execute a Real Estate Ad Campaign35:10 – The 10-Second Retargeting Rule: Converting Video Viewers with Carousel Ads44:00 – The Automated Weekly AI Seller Report: Winning Price Drops with Proof55:00 – Ad Budgeting ($5/Day Per Property) & Evergreen Content StrategiesKEY HIGHLIGHTS FROM THE CALL:The Macro-to-Micro Funnel: Structure your ad video assets into three buckets: a 1–2 minute Town overview, a specific Neighborhood video, and an individual Listing walkthrough.The 10-Second Retargeting Rule: Retarget viewers who watch at least 10 seconds of a listing or community video with image carousel ads of homes in that same neighborhood or style.Dominating a 24-Square-Mile Radius: Stop wasting ad budget trying to reach out-of-state buyers in distant cities; owning your immediate local town radius captures relocation buyers when they search your area.Claude AI Ad Assistant: Prompt Claude AI with your account details, listing URLs, and ad playbook to let it manage audience creation, retargeting pixels, and campaign builds hands-free.Automated Weekly Seller Reports: Aggregate data from Meta ads (landing page views, watch retention), Zillow, ShowingTime, and MLS market comps into a single weekly report to show listing clients proof of work and justify price reductions.Baseline Budgeting: You don't need massive budgets to get started; running ads at $5 per day per property generates consistent retargeting reach.Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

On this episode of the REVB Podcast, hosts Katie Day and Tim Macy welcome Shivani Peterson—mortgage loan officer, Chief Performance Officer, and content creator.Shivani breaks down how going all-in on daily video content transformed her personal brand, her approach to scripting with AI tools like Claude, and how defining a hyper-specific avatar helps drive business growth. Plus, she shares practical advice on how agents can overcome self-doubt, find their niche, and use content as a service to help others.Key Takeaways:Consistency and Repetition Build Authority: Posting content consistently—such as committing to daily video uploads—helps establish credibility, clarifies your message, and refines your skills over time. Most common content strategy questions are resolved simply by producing enough output (e.g., creating 10 videos) to see what resonates.Define a Clear Target Avatar: Focusing content on a specific, deeply detailed persona makes the messaging far more authentic and impactful. Niche content naturally attracts an audience without alienating those outside the defined target.Leverage Personal Strengths for Differentiation: Standing out requires expanding expertise beyond basic real estate knowledge. Professionals should lean into their unique skills or passions—such as tax strategy, local community focus, or specific niche markets like multigenerational living—to offer a holistic service.Use AI for Content Generation, Not Strategy: AI tools like Claude are effective for sourcing trending topics and overcoming creative blocks, but scripts should still be tailored to maintain a genuinely human voice and avoid generic "slop".Shift Focus to Service to Overcome Hesitation: To overcome self-consciousness or fear of judgment when making videos, shift the mindset from self-promotion to helping others. Framing content as an act of service removes personal ego from the process.Timestamps:00:00 - Preview: Servicing others through content & the 10-video challenge00:12 - Real Estate Video Blueprint 2027 announcement00:41 - Welcome Shivani Peterson to the podcast01:42 - Shivani's backstory: Psychology, mortgage, and Billions02:26 - What daily video content has done for Shivani's business03:56 - Shivani's script writing process & memorization05:01 - Why people crave a different perspective online05:32 - Defining your avatar client (and why you might be your own avatar)07:58 - Energy, authenticity, and overcoming the fear of excluding people10:14 - How real estate agents can apply these strategies11:25 - The commitment: Posting every single day for a year12:59 - Real Estate Video Blueprint 202714:22 - Shivani's initial struggle with content planning15:20 - Using AI (Claude) to source daily trends & script ideas17:10 - Avoiding "AI slop" and infusing your authentic voice18:41 - What's next for Shivani: Launching small group cohorts in 202720:40 - Taking a holistic approach: Finding your niche in real estate25:25 - Getting out of your head: Treating content as an act of service26:11 - Where to connect with Shivani onlineJoin the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Tired of posting 3 times a day only to get zero real estate leads? In this REVB Mastermind session, Jacksonville top agents Josh Rogers and Kelly Melody break down how they abandoned generic AI-generated captions and built a niche Instagram strategy that landed a $700,000 relocation client after just 9 posts—with only 192 followers.Josh and Kelly share their "Dani's Diary" avatar framework for getting psychotically specific on your ideal client, their 6-part "Right Hook" reel structure (Hook, Pain, Stack, Gap, Spike, CTA) that generated over 350 comment requests on a single property video, and their low-friction ManyChat automation workflow that filtered 197 active hand-raisers into 7 qualified transactions.⏱️ TIMESTAMPS & CHAPTERS:00:00 – Why Quantity Over Quality & Generic AI Captions Fail03:15 – The Shift: From 50,000 Random Followers to 192 Targeted Followers06:40 – "Danny's Diary": Building a Hyper-Specific Ideal Client Avatar10:50 – How 9 Posts Generated a Real-Life $700K Relocation Lead14:20 – The 6-Part Reel Formula: Hook, Pain, Stack, Gap, Spike, CTA18:35 – Stacking Value: The 1-Acre Lot Community Breakdown22:10 – The Low-Friction ManyChat Question (58% Yes Rate)26:45 – The 2-Minute Smart Delay: Giving Leads Time to Read31:30 – Transitioning DMs to Phone Numbers & Agent Hand-Offs💡 KEY TAKEAWAYS FROM THIS SESSION:Ditch Generic AI Slop: Auto-generating AI captions and copying other creators' feeds without personal connection creates empty noise. Human relationship, connection, and intentional messaging are what actually convert.The "Dani's Diary" Avatar: Spend time getting psychotically specific on your ideal client avatar (location, income, family size, pain points, core values). Josh and Kelly defined "Dani" (a mom of 3 moving from NY to FL for a lifestyle change with a $700k–$1M budget). On post #9, an actual buyer named Danielle reached out who matched the profile 100%.Targeted Audience > Big Following: 192 hyper-targeted, local followers will generate more actual transactions than 50,000 random global followers. Focus on quality of connection rather than vanity metrics.The 6-Part Reel Structure (HPSGSC):Hook: Grab attention with a unique angle.Pain: Highlight the trade-off of typical buyer options (e.g., tiny yards, close neighbors).Stack: Layer irresistible features (1-acre lots, gated, no CDD fees).Gap: Position this home/neighborhood as a rare find (only 41 lots total).Spike: Create urgency (pick out the best lots before they're gone).CTA: Clear call to action to comment a keyword for the full guide.Low-Friction ManyChat Filter: Ask one ridiculously simple softball question: "Are you possibly thinking about buying a home in the next year or two?" (58% of respondents clicked YES, giving them 197 qualified hand-raisers to focus on).The 2-Minute Smart Delay: When sending a lead magnet guide via DM, wait 2 minutes before firing off your open-ended follow-up question. This gives the lead time to process the guide and makes the interaction feel natural rather than like an overwhelming bot sequence.Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

In this episode of Real Estate Video Blueprint, Katie Day and Tim Macy sit down with Brandon Doyle, a Minnesota real estate agent, author, and YouTube creator, to break down how he’s built a business around video, new construction, and local expertise.Brandon shares why he chose to focus almost entirely on YouTube, how his new construction home tours generate business, and how he manages a production system with multiple videographers and editors. The conversation also dives into building authority with a 200-page local guide, using AI without losing the human element, relationship-building through weekly lunches, and why authenticity and relationships will matter even more as AI becomes increasingly common.If you're looking to build a real estate brand through content, YouTube, local expertise, or smarter systems, this episode is packed with practical ideas.__________________________________________________03:03 — Why Brandon Chose YouTube06:11 — Scaling Video Production12:43 — Building Authority With a Local Guide36:15 — The Future of Real Estate ContentJoin the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Are your AI-staged listing photos looking fake, clunky, or like they came straight out of a video game? In this REVB Mastermind session, Atlanta agent Hunter Kirkman reveals his step-by-step workflow for creating realistic, high-converting virtual staging inside ChatGPT.Hunter breaks down why default AI prompts hallucinate rugs and beige furniture in every room, and how feeding ChatGPT alternate camera angles, floor plans, and specific buyer personas transforms cheap vacant listings into buyer magnets. Plus, he shares his custom Claude skill that automatically re-orders photographer photos for maximum Zillow click-through rates, and explains how he built a remote "Second Brain" AI assistant connected to 10 years of MLS market data!⏱️ TIMESTAMPS & CHAPTERS:00:00 – Why Default AI Virtual Staging Looks Fake02:15 – The 3-Step Staging System: Edit, Stage, & Fix05:40 – The Rule of 3: Preventing AI Hallucinations & Wasted Tokens08:30 – Feeding ChatGPT Floor Plans & Alternate Camera Angles12:10 – Persona Staging: Targeting First-Time Buyers vs. Downsizers16:00 – The Photo Organizer Skill: Re-Ordering MLS & Zillow Images20:45 – TextExpander Hacks for Instant AI Prompt Shortcuts24:30 – Building an MLS "Second Brain" with Claude Dispatch30:15 – Using AI Staging for Listing Presentations & Price Relaunches💡 KEY TAKEAWAYS FROM THIS SESSION:The 3-Step Staging Rule: Never ask ChatGPT to remove clutter, fix lighting, and stage a room all in one prompt. Execute it in three distinct steps: 1) Edit (remove trash/sunspots), 2) Stage (add furniture based on buyer persona), and 3) Fix (correct wall colors or doorway glitches).Give AI Context: Upload the home's floor plan and an alternate camera angle alongside your main photo. This prevents ChatGPT from placing a bed over a bathroom door or misinterpreting room dimensions.Stage for the Likely Buyer Persona: Match the furniture and decor to your target demographic. Stage a ranch home differently for a first-time buyer versus a downsizer. You can even use AI staging during buyer tours to show clients what their actual furniture would look like in a vacant home.The Rule of 3: If ChatGPT fails to correct an image after 3 prompt attempts, do not keep arguing with it. Start a brand-new chat session to avoid token loops and hallucinations.Optimize Photo Order for Zillow "Doom-Scrolling": Buyers only see 4 to 6 photos before deciding to click. Use an automated skill to re-number photos so your front exterior "hero shot" is immediately followed by your best interior money shots (kitchen/living), skipping boring entryways or side yards.TextExpander Shortcuts: Save your longest, most detailed AI prompts and offer templates into TextExpander so you can trigger them instantly on your phone or computer with a short snippet keyword.Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

Welcome to the full replay of the REVB Reunion! Hosted by Tim and Katie Day, this live event brings together top producers and marketing strategists to give you the exact blueprints working in today's real estate market.The market has shifted significantly, requiring agents to move away from passive branding and embrace proactive video, AI search optimization, and direct-response sales.---⏱️ SPEAKER LINEUP & TIMESTAMPS00:00 - Introduction & The New Market Reality (Tim & Katie Day)Why waiting for the market to change is a trap, and why your 2027 strategy starts today.00:15 - Simple, Raw Vertical Home Tours (Matt Petullo & Roland Osage)How to film simple, point-and-shoot walkthroughs on your phone, record voiceovers using MLS sheets, and repurpose single vertical videos across TikTok, Instagram Reels, and YouTube Shorts.00:45 - Hyper-Local Video Strategy & Defining Your Audience (Alyssa Curnutt)Why agents create content backwards by asking what to film before deciding who they are speaking to, and how local business spotlights drive multi-six-figure GCI.01:15 - "Dani’s Diary" & Writing for 1 Person (Kelly Melody)How mapping an ideal buyer persona down to her private diary thoughts and playlists created a 1-on-1 content strategy that generated high-intent leads in just 8 posts.01:45 - Breaking Through Video Cringe & Industry Jargon (Giselle Ugarte + Katie Day)Why you must stop creating content for non-clients or competitors ("Respectfully, you're not my audience"), embrace uncomfortable video experimentation, and eliminate confusing industry jargon.02:15 - Wingman AI & Winning AI Search (Jason Pantana)How consumer behavior is moving from Google search to asking conversational AI tools like ChatGPT, and how to optimize your digital footprint (Yelp map packs, YouTube transcripts, and bottom-of-funnel intent blogs) so AI search engines recommend you.02:45 - Conversational Email Marketing & Circle Prospecting (Jimmy Mackin)How to turn a quiet database into listing appointments using short 5th-grade language, the 3-sentence "2nd Touch" follow-up formula (Afterthought + Fact + Question), and high-equity circle prospecting.03:15 - The PPD Framework & Earning Attention (Neel Dhingra)Why organic video content must make viewers feel smarter rather than sold to, how to apply the Person → Payoff → Delivery formula, and how to build brand equity through value-first touchpoints.Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

AI is rapidly changing how real estate agents create content, run their businesses, and stay competitive.In this episode of Real Estate Video Blueprint, Katie Day sits down with Derek Caldwell, team leader of the Caldwell Group and partner/lead builder at AI Marketing Academy, to break down how agents and teams can actually use AI to create leverage.__________________________________________________04:23 — 75 Hard for Real Estate: Using challenges and accountability to drive business activity.09:21 — Where to Start With AI: Practical advice for agents feeling overwhelmed by AI.15:28 — The Rise of Agentic AI: How AI can perform tasks and create leverage for agents.23:18 — AI and the Future of Content: How AI could transform editing and content creation.Join the REVB Community: https://www.skool.com/revbFollow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/