Releasing Potential

Are you:A coach?An aspiring coach?A business owner?Thinking of starting a business?Wondering how to get more paying clients?Then this video-cast is for youIn this episode, (with a focus on creating coaching clients), coach Will Luchford and I explore insider tips on how to get more paying customers and clients (in the music industry and beyond) including:What sales and enrolment meanThe importance of 'getting a good fit' with clientsFocussing on serviceEthical sales?The value of trust in a client relationshipGet in touch with Will:[email protected] in touch with Geoff:[email protected]

Coming to law from a background in music, Wale has built a burgeoning music practice at Sheridans, representing rising stars from across the globe, working with talented artists, songwriters and producers as well as independent management and record companies. With an approach that focuses exclusively on protecting his clients’ interests, he has developed a strong reputation for proactively supporting emerging artists in every aspect of their work and business, right from the start of their careers. Wale’s work in the music and entertainment industry is informed by his substantial experience in live events, branding and social media, having previously worked with social media influencers, digital start-ups, advertising agencies and leading online merchandise companies. Wale’s client base spans over three continents, across music, entertainment, sports and fashion. His clients describe him as a fierce negotiator, who is commercially focused and resourceful, and a strategic partner with a strong network. Wale is also the co-founder of "The Good Co", a social media agency, online platform and independent publishing company. Its clients include: Snog, Jay Shetty, Lewis Howes, and Gary Vaynerchuk. He advises other start-ups in his spare time In this episode learn how to get noticed in the music industry, how to build your career and when you will need a lawyer amongst many other tips and hints

Trina Smith is the business half of the Electric Pineapple duo. In an industry known for taking advantage of composers, artists and managers alike Trina is the 'David' always taking on 'Goliath' and fighting to stand up for the underdog; the creatives and the talent, to make sure they get the rewards, acknowledgement and respect for their hard work.  With her quick thinking, determined and fearless approach she is fast becoming a recognised name in the music industry as a tenacious manager with uncompromising standards for fair treatment. In this episode you will learn: What to be aware of as an emerging artist regarding your rights Why the basics are so important Insights into 'Independent v Label' What to do with your music as a songwriter How to maximise your income streams Find out more about Trina and her business here: https://www.epmg.co.uk http://instagram.com/electricpineappleclub https://www.linkedin.com/company/electric-pineapple-music/ Insights into A&R from the master! Clive Davis: The Soundtrack of Our Lives (2017) - https://www.imdb.com/title/tt6494358/

Andrew Kingslow composes and produces soundtracks for award winning film, television and advertising. A classically trained multi-instrumentalist passionate about crafting authenticity into every note, he enhances emotive story telling through sound from his state of art production facilities in London. His work has won industry recognition and captured the imaginations of audiences globally. In this episode you will learn: How to make sense of where to go in your music career and how to get there Why commitment will help you reach your dreams Techniques to develop your mental strength The responsibilities you have as a composer, singer songwriter Connect with Andrew here: http://andrewkingslow.co.uk https://www.facebook.com/AndrewKingslowMusic/ https://twitter.com/andrewkingslow https://www.instagram.com/andrewkingslow/

GIna Morgano has performed in intimate living rooms and on major stages, including Lincoln Center and Carnegie Hall. She has performed masterworks with symphonies and honed her recital and cabaret chops! She has counted her blessings in church choir lofts and shared hard-lessons-learned with her students and is now sharing all this with YOU! In this episode you will learn: Singers! How to look after the tool of your trade - your voice. Practical tips to use NOW! The importance of knowing how to breathe How you can embrace being who YOU are and the power of your personal values Why practice is so critical to your success in the music business and beyond What an SOVT is  And there's more: https://www.ginamorgano.com https://www.facebook.com/GinaMorgano/ https://www.instagram.com/ginamorgano/ https://www.youtube.com/user/ginamorgano https://www.ginamorgano.com/planner https://m.facebook.com/groups/selfcareforsingers

Why Chris Panayi? Chris Panayi has not only a lifelong passion for jazz, he also has a real passion for supporting music industry clients and was recognised in the Centrip top 25 accountants in Music and Entertainment.  For the past 10 years or so, Chris has lectured at various universities, the BRIT School, seminars and held surgeries at his offices for musical students and young artists at different stages of their careers, because he believes that it is incumbent on his generation to give to the next, the knowledge and experiences that others gave to him. He feels that it is essential that those who had the privilege of working and succeeding in the music industry, should afford the opportunity to the next generation to also enjoy the fruits of their talents. Chris Panayi has also joined the board of Trustees for Tomorrow’s Warriors. In this episode you will learn: The first steps to turn your passion for music into a business - getting solid foundations in place The misconception behind 'I can't afford an accountant' Whether it's paying tax or saving tax! The difference between having a hobby or having a business The benefits of keeping records - all of them! Find out more here: https://www.hentons.com https://www.linkedin.com/in/chris-panayi-37002a180/  

Why Yasin El Ashrafi? Yasin El Ashrafi is a multi award winning mentor and entrepreneur from Leicester. He is the Owner of HQ Recording Studio, HQ Familia record label and a Director of HQ CAN (Community Arts Network) Community Interest Company. Yasin currently manages 8 artists who are being developed by HQ Familia. Yasin is passionate about helping people reach their full potential, especially deprived or unemployed young adults. His story is quite remarkable and he has overcome many barriers to get to where he is today and uses his own experiences to help inspire the people he works with to believe anything is possible and that dreams can and do come true! In this episode you will learn: The importance of vision and self belief What 'soul food' is The value of developing your network Why writing things down really helps The power of mentoring And there's more: https://hqcan.org/what-we-do https://www.hqrecording.co.uk https://themmf.net http://www.aim.org.uk/#/ https://www.princes-trust.org.uk/help-for-young-people/support-starting-business/enterprise https://brewbeat.co.uk

Why Robert Miller? Robert Miller is a musician, podcaster and author. His story is unique and inspirational. He is a musician who followed his youthful dream later in life and became a Rock Star when he was in his 60s!  Robert's podcast, 'Follow Your Dream' is for everyone who has a dream - whatever it may be - and yearns to pursue it!  In this episode of Releasing Potential you will get inspired by Robert to follow and succeed at your dream!  As Robert says, remember, you’re never too old, and it’s never too late, to follow your dream! In this episode you will learn: The importance of 'If I don't do it now - when am I going to do it? Why you're never too old to follow your dream How to get a deeper level of engagement with your audience and fans Why WD40 is called WD40! The power of having an action plan with 'baby steps' Find out more here: https://www.followyourdreampodcast.com https://www.projectgrandslam.com

Why Jack Williamson? Jack Williamson is a music industry executive who has spent nearly 20 years working in the music industry across both record labels and management, before transitioning in 2017 into the area of mental health and well-being to support artists, music industry professionals and the wider music community through his company Music & You. With qualifications ranging from an ICF certified coach, NLP master practitioner and psychotherapist, Jack’s unique perspective; along with his collective of mental health and wellness professionals, allow Music and You to be uniquely positioned to help support and improve the mental health and well-being of the music industry. From the Live Live initiative launched in partnership with Lewis Capaldi to provide emotional support for fans attending concerts, all the way through to working directly with artists to build mental agility and resilience, Music and You's focus on working on prevention and on-going support over crisis management, aims to help every area of the music industry provide support from the outset of an individuals career in music, to drive a more supportive and inclusive music industry for all in the future. Jack has released his debut book 'The Shitty Committee' which has already seen him feature on multiple best-seller lists! In this episode you will learn: About building relationships, understanding the value of balance and paying it forward How to stand out from the crowd The power of innovation, collaboration and tech Insights from The Shitty Committee More resources here: http://musicandyou.co.uk https://www.bapam.org.uk https://www.helpmusicians.org.uk https://www.linkedin.com/in/jackchristopherwilliamson/ https://www.instagram.com/jackchristopherwilliamson/

Why Lionel Lodge? Lionel has worked in the entertainment industry for all his adult life, as a creative as well as a business manager.  He founded and managed a live music venue while in his early 20’s, founded and managed a live music booking agency with a team of 10 agents booking hundreds of artists all over the UK, held the position of Senior Editor and Co-Publisher of a UK based entertainment magazine with a circulation of 40,000 per month and a team of over 50 people and was the founder and managing director of a sync licensing agency. On the creative side Lionel has written hundreds of songs and co-written many more. He has produced albums, engineered recordings, arranged music and has 12 albums released under his name. Lionel has performed 1000’s of shows in many countries around the world. In Oct 2017 Lionel started investigating the needs of the sync licensing industry, the pain points and the fault lines. With his findings he recognized the need for SyncLodge, the sync licensing project management system. In this episode you will learn: About the benefits from developing organic relationships to grow your career in the music industry Why 'why?' The essentials of the music business so you can earn more from your songs What Neighbouring Rights are Why your data MUST be accurate so you can avoid the 'Black Box'! How to get into the Sync market Learn more here: https://www.synclodge.com https://youtu.be/cjoxiEtI8mQ Little Row Boat https://www.imdb.com https://www.aimsync.co.uk https://www.iafar.co.uk