Prototype Thinking in Action

J Li

The podcast that shows Prototype Thinking in action, helping founders get new designs to 70% validation without design or development, by strategically user testing what matters most, one bite at a time.

prototypethinking.substack.com

11 Episodes

SaaS Case Study (Rhenari) Ep 6: Getting Funding
10/28/2025
12:26
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
SaaS Case Study (Rhenari) Ep 5: Live User Test with Enterprise User
10/21/2025
16:28
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SaaS Case Study (Rhenari) Ep 4: How to Edit a Prototype Based on a User Test
10/14/2025
15:52
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
SaaS Case Study (Rhenari) Ep 3: Dry Run User Test with a Friendly
10/7/2025
13:29
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
SaaS Case Study (Rhenari) Ep 2: Step by Step Prototype Building
9/30/2025
10:36
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
SaaS Case Study (Rhenari) Ep 1: Product Explanation
9/23/2025
15:32
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
B2C Momtech Case Study (Brushing Buddies) Ep 3: How to Debrief After a User Test
5/29/2025
10:40
Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
B2C Momtech Case Study (Brushing Buddies) Ep 2: Live User Test
5/23/2025
7:17
Today we’re talking with Carley Hart, founder of Ahhhsome Kids and the Brushing Buddies Toothbrushing Solution, and Stephanie, our user and mother of two.Watch the full annotated video here on YouTube. Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
B2C Momtech Case Study (Brushing Buddies) Ep 1: Explaining the Product
5/13/2025
15:01
Today we talk with Carley, founder of Ahhhsome Kids and inventor of the Brushing Buddies toothbrushing solution, about how we can help with her biggest problem: growth. Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe
Coaching Case Study (Relating Between the Lines) Ep 1: Building the Right Test
2/17/2025
16:30
Today J and Pablo talk with Norman Tran, founder of Relating Between the Lines, about his need to validate his self-guided emotional relativity course and how he can approach user testing. Get full access to Prototype Thinking Labs at prototypethinking.substack.com/subscribe

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Prototype Thinking in Action

J Li

11 Episodes

SaaS Case Study (Rhenari) Ep 6: Getting Funding

SaaS Case Study (Rhenari) Ep 5: Live User Test with Enterprise User

SaaS Case Study (Rhenari) Ep 4: How to Edit a Prototype Based on a User Test

SaaS Case Study (Rhenari) Ep 3: Dry Run User Test with a Friendly

SaaS Case Study (Rhenari) Ep 2: Step by Step Prototype Building

SaaS Case Study (Rhenari) Ep 1: Product Explanation

B2C Momtech Case Study (Brushing Buddies) Ep 3: How to Debrief After a User Test

B2C Momtech Case Study (Brushing Buddies) Ep 2: Live User Test

B2C Momtech Case Study (Brushing Buddies) Ep 1: Explaining the Product

Coaching Case Study (Relating Between the Lines) Ep 1: Building the Right Test