Property Marketing Podcast

George is a successful entrepreneur having founded several multi-million dollar revenue companies from scratch without any external investment alongside his business partner Mike Bird. His current “day job” is being the CEO of the award-winning performance marketing agency Social Garden. The agency is home to 70+ employees across four countries and drives digital marketing and sales programs for many publicly listed property development companies as well large institutions such as Universities and Government organisations. George is also a Non-Executive Director and major shareholder at two of his portfolio companies which include Australia’s largest off-the-plan property marketplace, Urban.com.au, and US tech-enabled brokerage and agency, Snaplistings.com He recently closed a private share sale with carsales.com co-founder Steve Kloss which valued his companies at more than $40M (in the middle of a major downturn in tech company valuations). George loves the process of growing a business from an idea into an enterprise. The sweat, the highs, the lows and the people who make the dream possible. Outside of business, George spends his time obsessing over sport and enjoying the outdoors with his family. He’s an avid skier, golfer, basketballer, footy player and skateboarder. George is highly engaged in the non-for-profit space and works closely to empower community organisations with skills, connections and capital via his partnership with Igniting Change.

Adrian McGregor is a landscape architect and biourbanist. He is the founder and Chief Design Officer of McGregor Coxall, a design firm located in Australia and the UK dedicated to assisting cities achieve resilient prosperity. Selected as one of Sydney’s ‘100 Most Creative People’ and recipient of the Prime Minister of Australia’s Urban Design award, he has designed new cities, lectured, and delivered award-winning projects across the world. In this episode Adrian talks about what it takes to write a book about Biourbanism, the process of creating an airport for birds and how it feels to be one of Sydney's 100 most creative people.

This episode features Luke Berry of the Third.i Group. Luke is the Co-Founder & Director of Sales & Marketing and therefore is subsequently responsible for the implementation of all sales and marketing activities across the various divisions and projects owned by the Third.i Group. Luke has over 20 years’ experience in the creation of ‘brand identities’ and is an industry leader in project marketing & sales, which has helped the business set envious sales records & secure multiple international awards. In this episode Luke shares his thoughts on how to see a glass half full, tell engaging stories and innovate, brilliantly. Enjoy

This Episode features Angela Bonnefin. Angela is the Founder and Director at Retail Strategy Group. Retail Strategy group is the culmination of many years dedication to the pursuit of world class outcomes in retail development across mixed-use projects. Our mission is simple - to create amazing places where people want to be.

In this episode, David extols the benefits of working within a large scale, corporate real estate franchise, truly understanding your target market and the power of red.

Iwan Sunito’s story is one of resilience and success. Born in Surabaya, East Java, Iwan spent many childhood years in the small town of Pangkalan Bun in Kalimantan, known also as Borneo, before moving to Australia as a teenager. Iwan completed a Bachelor of Architecture with Honours and a Masters of Construction Management at UNSW and in 1994 he started his own architectural firm. In 1996 Iwan formed Crown Group with business partner Paul Sathio. In the years following Crown Group completed a string of successful projects, weathering the storms of the 2008 global financial crisis and the company is now set to be one of the largest private property developers in Australia with over $5B with of projects in the pipeline world wide. Iwan was the chairman of Indonesia’s Tsunami Corporate appeal in 2006 and has been actively involved in fundraising for the Sydney Children’s Hospital, the John Fawcett Eye Foundation in Bali and orphanages in Indonesia. Iwan was named 2015 Urban Taskforce Australia Property Person of the Year, one of the highest industry accolades in Australia. He was also a winner in the 2013 Ernst & Young Entrepreneur of the Year awards and awarded the 2013 Congress of Indonesian Diaspora Entrepreneur award. Iwan was appointed to the Global Indonesian Diaspora Board in 2013 and recently spoke at the 2017 Indonesian Diaspora Congress. Iwan is the chairman of the Sydney Christian Worship Centre and B2B, a mentoring programme for young professionals. His first book ‘From Borneo to Bloomberg, A Comeback Story and 13 Principles of Success’ was published in 2014. Iwan’s top- selling biography ‘Without Borders’ by Teguh Sri Pambudi was published in 2016. Iwan lives in Sydney with his wife and three children. In this episode Iwan explain’s what is what like growing up in remote Indonesia, how to create your own market segment, establish genuine brand equity & the power of perseverance.

Today’s episode features Amanda Stanaway. Amanda is the Global workplace leader & principal at Woods Bagot. Amanda sits at the forefront of workplace design; currently working with a broad portfolio of corporate clients worldwide including NAB, CBA & Google. Her role encompasses strategy and interior design across the commercial, lifestyle and public sectors and this mix of skills and diversity of knowledge provides a unique, comprehensive and innovative approach to projects for her clients. Amanda has been instrumental in creating some of the most cutting edge workplaces in Australia – which have delivered real business advantage and positive change for the organisation. In this episode Amanda explains how to tell logical design stories utilising whole brain thinking strategy, how to live the brand and what the post covid workplace reality looks like.

Andrei founded BINYAN in his Sydney living room with the ambition to do nothing short of shape the future of architecture. After bartending at the Sydney Opera House while studying at the University of New South Wales, he spent his first professional years in the United States working as a designer and 3D technician at a range of architectural firms in Pittsburgh, Pennsylvania. It was during this stint that the part-time rabbi developed a yen for humanising architectural images. While helping a client create visuals for a local synagogue, rather than inserting eerie avatars, Andrei introduced lifelike details, which gave traditionally cold, flat drawings a real sense of how people would occupy the space and make it their own. This approach to architectural imaging would go on to define and differentiate Andrei’s aesthetic —as well as BINYAN’s. Returning to Australia, he completed his degree in interior architecture and struck out on his own, committed to a new kind of business, where ego takes a back seat to genuine collaboration. Andrei built BINYAN on seven pillars: ethical transparency, entrepreneurial experimentation, authentic relationships, lighthearted spirit, knowledge sharing, thought leadership, and humility. Today, BINYAN is a leading architectural 3D rendering and animation studio with an international portfolio full of industry standard-setters with offices in Sydney, Brisbane, Melbourne, New York, and London. Originally a Sydney boy, Andrei is now based in Melbourne with his wife, Miriam, and four children, moonlighting as a Rabbi when called upon, and once in a while zipping around Capri (pre & post covid) with Miriam on a yellow Vespa. In this episode Andrei shares his thoughts on channeling Mad Men’s Don Draper, the fine & mysterious art of CGI, and all things Kosher. Enjoy.

Today’s episode features Mat Steinwede. Ranking consistently as the number one agent in the McGrath Network, combined with leading one of the most successful sales teams in Australasia, Mat Steinwede is a highly sought-after property sales specialist and entrepreneur. With over 23 years’ experience dedicated solely to the real estate industry across the Central Coast of NSW, Mat has one of Australia’s best track records in property sales. Exposed to the underbelly of Kings Cross when he was young, Mat was left homeless. With just the clothes he was wearing he moved to the Central Coast to try to start a better life. After gaining a job in real estate, Mat literally walked the streets for years, day after day, asking each home owner if they would like to sell. Over time he turned his life around. By applying a positive mindset, hard work and the law of attraction, Mat has established himself as an industry leader, achieving some of the best results in Australia. Mat’s achievements have seen him recognised by global sales leaders and as a thought leader and emerge as an in-demand high-performance speaker. Besides being regarded as an expert on sales, business and improving your life through mastering your energy, Mat has helped thousands of people change their life and achieve what they want. In this episode Mat details his journey from one of Australia's most wanted criminals to one of Australia's most successful real estate agents, the benefits of connecting with your feminine side & the importance of realising your optimum capability.

Nick Turner - Turner Design Studio - explores everything from packing a glock pistol in Iraq to what it takes to scale an architectural business to over 100 employees, what does good place making feel & look like, managing the complex issue of community consultation, exploring the notion of planning purity as opposed to planning efficiency and all things property marketing. Nicholas is the Principal and founder of Turner, one of Australia’s leading architectural practices employing around 100 permanent staff from 24 different countries. Within the practice, he leads the design of innovative mixed-use residential, public, workplace, industrial and hospitality projects that are both responsive and memorable, each with a strong identity that reflects a familial approach to repairing and enhancing the urban environment. Projects to date include locations as diverse as China, Indonesia, Nigeria, Iraq, Vietnam and Lebanon as well as locally in Sydney, Wolgan Valley, Melbourne, Tweed Heads, Bowral and a personal project of great significance in Kangaroo Valley - the design of which he literally bet his life on. Recently the practice has opened a new studio in London, offering direct access to opportunities within the UK and wider European markets. Nicholas is an accomplished speaker and presenter of ideas, providing clarity to the process of designing and delivering buildings, helping to steer a definitive course through the often-complex requirements of approvals and construction.