Property Coaching Network Podcast

How do you find motivated sellers and property deals in Scotland? Adam Williams came into property from the army and is now David's top salesman at Smart Sales and Investments. In this episode, recorded in mid-October, the two of them look back at 2026: what has worked, what hasn't, and where the opportunities are for anyone starting out. Adam's answer is consistency. He posts the same thing in Facebook groups once a week, follows people up for months, and gets on the phone as soon as a lead comes in. That has brought in 30-odd referrals, a house sale that started with a man recognising him on the treadmill at the gym, and his own properties. Since picking up the keys to a property in Drumchapel on 17 August, he expects to have bought five properties by the end of next week, and the last three needed £8,000, £8,000 and £10,000 of his own money, everything included. If you want to find deals by talking to sellers directly, this is a practical one. Referrals are a big part of how Adam works. He tells the story of a house in Oban that hadn't sold in two years: it went to a partner, it sold, and the referral still paid. If you know someone who is thinking about selling a property, Adam and the team at Smart Sales and Investments would be glad to help, so drop Adam a message on Instagram. Adam walks through his first call with a seller, what he says when he's standing in the living room, and how he asks about price without putting people off. He shares the two-option script he uses on every call, the numbers on a flip in Barrhead, his first rent-to-SA, and why he thinks getting a job in property can be a better start than going it alone. David explains why bridging products have changed how much money you need for a first deal, and why he would start with a flip rather than a buy to let. In this episode: • What changed for Adam going into 2026, and why he went after referrals • Why he posts the same thing in Facebook groups once a week • How a man on the gym treadmill turned into a house sale in Paisley • Giving sellers every option, from an open-market sale to auction • Why referrals pay, and the house in Oban that hadn't sold in two years • Five properties since August, three of them from Facebook groups • The first call, the house visit and how he asks about price • The Barrhead flip: £25k purchase, £30k refurb and a £90k end value • His first rent-to-SA and the extra £2,000 to £3,000 a month • Why getting a job in property can be the best way in • The struggle with time, and what's next for Smart Sales and Investments, including something new for sellers in Scotland in 2027 • How much money you really need for a first deal now • Whether to start with a flip or a buy to let • Adam's two-option script for calling sellers • Doing property while working full time • The biggest mistake beginners make Chapters: 00:00 Cold open 01:04 Meet Adam: how his year has gone 02:47 Facebook groups and staying consistent 07:11 How he has brought in 30-odd referrals 09:30 Giving sellers every option 11:00 Five properties since August 12:00 The first call and the house visit 14:55 Where new investors should look 16:30 The Barrhead flip numbers 21:27 His first rent-to-SA 22:05 Why getting a job in property can work 26:14 What hasn't worked: time 27:25 Growing Smart Sales and Investments 32:46 Quick fire: follow-ups and renovations 37:18 How much you need for a first deal 43:19 Flip or buy to let first? 44:35 His script for calling sellers 49:07 Doing property with a full-time job 53:21 The biggest beginner mistake 55:12 Goals: chasing every opportunity Subscribe for weekly conversations on property, business and investing in Scotland. What's the one thing you do every week to find sellers? Tell us in the comments. 🌐 Join Property Coaching Network: https://propertycoachingnetwork.com 📚 Property Coaching Intensive (PCI): https://propertycoaching.com/

Stewart Thomson was a town planner, drove warships in the Royal Navy, and was a chief of staff at Barclays before he burned out and fell into property. He has since bought, sold and developed everything from HMOs to West End flips, and like David he has recently been diagnosed with ADHD. Stewart and David talk about ADHD burnout, what changed when Stewart started medication, private assessments and labels, the chip on his shoulder, why he has never kept a portfolio, and his advice for anyone running a property business with ADHD: it doesn't have to be perfect. Join Property Coaching Network: https://propertycoachingnetwork.com Property Coaching Intensive (PCI): https://propertycoaching.com/ Chapters: 00:00 Intro 00:08 Meet Stewart: ADHD, the navy and property 01:00 Why David wanted to talk about ADHD 02:54 His diagnosis and ADHD burnout 05:54 Royal Navy, Barclays and a breakdown 07:52 Falling into property as a town planner 09:09 ADHD in the military 10:36 Getting diagnosed and starting medication 13:28 Becoming an ADHD property coach 15:03 David's view on labels and private assessments 17:26 How ADHD has helped him in business 23:28 The chip on his shoulder 30:41 Courses, the old guard and selling the dream 37:40 Morals, offers and giving sellers options 43:43 His property journey and a cannabis farm 47:23 Why he has not kept a portfolio 51:03 Why he is suspicious of SA 52:06 Quick fire: refurb budgets, walking away and AI 57:52 His tip for property with ADHD 59:54 Goals: dull consistency

Charlene Jeffs ran a beauty salon for 20 years before going all in on network marketing four years ago. She now leads a team of over 6,000 people across 21 countries and is number one in her company in the UK. Charlene and David talk about backing yourself when everyone thinks you are crazy, the side of success nobody sees, setting boundaries, speaking to 10,000 people in Madrid after years of stage fright, finding your real reason why, and building a business in 15-minute pockets of time. Join Property Coaching Network: https://propertycoachingnetwork.com Property Coaching Intensive (PCI): https://propertycoaching.com/ Chapters: 00:00 Intro 00:08 Meet Charlene: going all in 01:02 From the salon to network marketing 03:58 A mum and a business owner at 18 05:30 Finding network marketing 11 years ago 06:27 "I'm not coming back to the salon" 08:34 How network marketing actually works 11:39 Not a get-rich-quick scheme 14:13 Leading a team of over 6,000 17:07 Her three keys to success 18:56 A typical day 23:15 Looking after yourself and setting boundaries 28:20 The Maldives and life-changing pay 31:09 The hard side of success 34:23 Personal development and mindset 37:24 Speaking to 10,000 people in Madrid 42:36 Finding your real reason why 49:05 Building a business in 15-minute pockets 50:16 Her daily non-negotiables 51:47 Goals: the top rank and 100 six-figure earners

Property investing while working full time: how Sarah Harman went from maternity leave to around 35 properties, and the checks she now runs on every deal. People call her the ghost investor, and it fits. Sarah doesn't really post on social media, works full time in tech sales and has only been to see one property she owns. She wrote her car off on the way back. If you work full time and want to build a portfolio through sourcers without taking everything at face value, this episode is worth your time. Sarah started in February 2025, on maternity leave with a six-month-old. She owns SIH Investments with her husband, who is very much a silent partner, and because they both work full time they take no income from the business. She's on a portfolio of around 15, with two portfolio deals in legals that should take her to around 35 by the end of October, and there's another baby on the way. She's honest about what went wrong. She was told a flip in England would value at 250k after the refurb, but when it went to market the values came back at 190 to 200k, and the 250k turned out to be a desktop valuation. A seven-property portfolio in Stirling came in under its expected revaluation. A short-term let licence in Kirkcaldy took six months, and on a guest house refurb in Lochinver on the NC500, the first slot a painter decorator could offer was December. There are wins too. One flip in Alloa made about £35,000 profit, and the portfolio is bringing in probably about 17 grand a month, gross not net. Sarah and David also get into how lenders stress test on the valuer's market rent rather than the rent you actually get, what she now expects from sourcers, how she checks a deal before she buys, why quick growth can feel painful even when the cash flow is good, and why she probably won't go back to her job after her next maternity leave. In this episode: • How Sarah started investing on maternity leave in February 2025 • Why she funds it herself, with her husband as a silent partner • Her first deal: an Aberdeen BRR and the lender's stress test • A seven-bed NC500 guest house in Lochinver, bought with no ADS to pay • The only property she's been to see, and the car she wrote off on the way back • Six months waiting on a short-term let licence in Kirkcaldy • The desktop valuation behind a flip she was told would value at 250k • What she wants from sourcers, and her due diligence checklist • About £35,000 profit on an Alloa flip, and why flips take longer than you expect • Her three bits of advice for anyone building a portfolio Chapters: 00:00 Meet the ghost investor 01:28 Building a portfolio on maternity leave 06:30 Why property, and why she self-funds 12:32 How she started, and her biggest lesson 14:17 First deal: the Aberdeen stress test 18:59 Refurb costs and an NC500 guest house 24:32 The only property she's been to see 26:27 A six-month short-term let licence 28:20 Desktop valuation and a botched refurb 31:55 Stirling portfolio: the down valuation 34:19 Using deal sourcers: her pet peeve 39:50 Her property due diligence checklist 43:09 The Alloa flip: about £35K profit 44:43 Cash flow: about £17K a month gross 48:03 Replacing her salary with property 54:33 Her 3 bits of advice for new investors Subscribe for weekly conversations on property, business and investing in Scotland. Would you buy a property you've never seen in person? Tell us in the comments. 🌐 Join Property Coaching Network: https://propertycoachingnetwork.com 📚 Property Coaching Intensive (PCI): https://propertycoaching.com/ 📲 Instagram: https://www.instagram.com/david_smart_property/ 📲 TikTok: https://tiktok.com/@davidsmartproperty 📲 LinkedIn: https://uk.linkedin.com/in/david-smart- 📲 Facebook: https://www.facebook.com/david.smart.7393/ 🏠 Sarah Harman / SIH Investments 📩 Business: [email protected]

Alex Coghill was David's first ever hire. Just over a year after leaving to go out on his own, his serviced accommodation management company, Recharge, looks after close to 90 properties across Scotland, with well over 100 in sight. If you're weighing up serviced accommodation against buy to let, thinking about rent to SA, or trying to make sense of short-term let licensing in Scotland, this episode is worth your time. It all started with a rent to SA deal in central Edinburgh that went badly wrong. The sourcer was taking Alex's rent and not paying the landlord, and Alex only found out when the landlord phoned him out of the blue. Just over £10K down, he drove to the landlord's house, agreed to clear a £15K legal bill and kept both flats. Last year the upper flat netted £50K profit on its own. From there, Alex and David get into how licensing really works council by council, why planning is the real blocker in Glasgow and Edinburgh, how business rates and the Small Business Bonus Scheme work for SA, the team and systems behind 80 to 90% occupancy, and why SA can make three to five times the net cash flow of a buy to let. ⸻ In this episode: - How David's first ever hire ended up running his own SA management company - The rent to SA deal in central Edinburgh that left Alex just over £10K down - How that same deal's upper flat netted £50K profit last year - Serviced accommodation vs rent to SA, explained simply - The four short-term let licence types and what a control area means - Why planning, not licensing, is holding things up in Glasgow and Edinburgh - Business rates: 70 nights let, 140 available and the Small Business Bonus Scheme - Why five SAs could net £5K to £8K a month when five buy to lets barely move the needle - Pricing every gap against three comparables, and why PriceLabs alone isn't enough - How SA management companies turn Airbnb guests into direct bookings Chapters: 00:00 Intro 01:01 Alex, David's first ever hire 02:43 From 6 rent to SA units to nearly 90 in a year 03:50 The Edinburgh rent to SA deal that went wrong 05:00 The phone call that left him £10K down 06:30 Driving to the landlord's house to save the deal 08:28 The flat that netted £50K profit last year 09:41 Why Alex left, and what he learned as the first hire 14:38 How AI is changing degrees and CVs 18:03 Serviced accommodation vs rent to SA, explained 22:18 Why the licensing system helps nobody 24:58 The 4 licence types and control areas 26:05 Why planning is the real blocker in Glasgow and Edinburgh 30:55 Licensing in the Lothians, Renfrewshire and Inverclyde 33:05 What happens if you run without a licence 35:42 Inside Recharge: two shifts and a team in the Philippines 42:01 Pricing every gap by hand, not just PriceLabs 46:56 Party guests, damage and deposits 49:47 SA vs buy to let: the real numbers 53:23 How seasonal is SA, really? 57:11 Business rates and the Small Business Bonus Scheme 59:30 How to get started in SA 1:02:41 Members' questions: the hardest part of SA management 1:04:59 How SA management companies get direct bookings 1:07:10 Would they ever go back to buy to let? 1:09:59 What's next for Recharge

Steven Clark built 10 buy-to-lets while working offshore. In 2016 he quit a £70K salary with money in the bank and a couple of grand a month coming in from the portfolio, and he says that cushion was the worst thing that could have happened to him. If you're working a job and building a portfolio on the side, thinking about raising private investor money, or trying to decide whether now is the time to buy, this one is worth your time. David and Steven go right back to the early days. We hear about the weekend night shifts he nearly took to cover the bills, the side job that ended with him arguing his own case in court, and flipping up to 13 properties a year to keep the lifestyle going. Steven also shows how a few years of posting on Facebook turned into his network, his investors and his deals. In the second half we talk about the market. Steven explains the everything crash theory, why higher loan to values remind him of 2008, and the house he bought in April 2008 that left him in negative equity for ten years. He also tells us why he has never given a private investor security, and how one investor's thank-you message changed the way he raises money. ⸻ In this episode: - Why quitting offshore with money in the bank made him lose his edge - The £5K kitchen job that ended with a day in Kirkcaldy Sheriff Court - Doubling the mortgage before quitting, then flipping 10 to 13 properties a year - The tenant who set fire to his flat twice in one week, and the £100K offer that video brought in - Buying an old school in Lochgoilhead with cash, then finding 18 bats and a stop on the build - The everything crash theory and why 85% mortgages worry him - The 2008 purchase that put him in negative equity for ten years - Why he has never given a private investor security, and the £60K that came from social media alone - The Union Street deal in Aberdeen that came out all money out with £26K profit - Why he thinks it has never been easier to start in property ⸻ Subscribe for weekly conversations on property investing, raising finance and building a property business in Scotland. Would you lend £60K to someone you only knew from social media? 🌐 Join Property Coaching Network: https://propertycoachingnetwork.com 📚 Property Coaching Intensive (PCI): https://propertycoaching.com/ 📲 Instagram: https://www.instagram.com/david_smart_property/ 📲 TikTok: https://tiktok.com/@davidsmartproperty 📲 LinkedIn: https://uk.linkedin.com/in/david-smart- 📲 Facebook: https://www.facebook.com/david.smart.7393/ 🏠 Steven Clark / This Is Property: Instagram: @stevenclarkproperty [CONFIRM] 🎙️ Scottish Property Podcast: https://scottishpropertypodcast.com 📩 Business: [email protected] ⸻ #PropertyInvesting #ScottishProperty #PrivateInvestors #RaisingFinance #BuyToLet #PropertyFlipping #PropertyUK #AberdeenProperty #FifeProperty #OffshoreToProperty #PropertyPodcast #StevenClark #PCNPodcast #PropertyCoachingNetwork

How to grow a scalable property business, from someone who has done it. John Morris started Prime Property Auctions in his attic and grew it to £1.45m revenue and 23 staff in two years. Episode 41 of the PCN Property Podcast with David Smart. John spent 11 years at Scotland's biggest auction house, working up from an unpaid intern after the 2008 crash to general manager. He left to build a personal brand on social media, funded the launch by refinancing a flat and selling a watch, and ran the first auction three days after his daughter was born. The company bank account was approved that same morning. They sold two properties, and year one finished at £764k. WHAT MADE IT SCALABLE Most of this episode is about the decisions that let a one-man business grow without falling over. John kept £100k in the bank before hiring anyone, so when the ads started working there was already a budget behind them. He explains why a £250 lead that becomes a £7k fee changes how you think about marketing spend, and why he tells every new founder to make money first, because systems and websites can be fixed later but a business with no sales can't. He also walks through how the team is built now. Instead of everyone doing everything, Prime has a sign-up team of five valuers who win the properties and a negotiating team who sell them, with admin and media staff behind both. Deals are flagged on Slack the moment they sign up, and John often has a buyer lined up before a property reaches the website. TRUST AT SCALE When a buyer has to send £16k upfront on a £100k property, they need to know you're real. John explains why social media, YouTube and a city centre office matter for that, including the buyer who drove up from Liverpool just to check the office existed. A SECOND ENGINE: TRADING Growing a property business isn't only about the core service. John trades property through a separate company with no overheads, which he calls the lazy man's flip. He bought one for £20k and sold it for £32k without touching it, and another for £65k plus a £7k sourcing fee that sold for £110k. He explains why volume beats margin, why an auction house buys its own stock, and why he still buys just one buy-to-let a year on a capital repayment mortgage. The next target is £1m a month in revenue within three years, which would make Prime the biggest auction house in Scotland. He's also honest about the cost: starting a business and a family in the same month, the role Stacey plays in keeping it running, and the 12-week fitness challenge that changed how he works. CHAPTERS 0:00 Intro 1:33 From unpaid intern to general manager 4:37 Why he left to build a personal brand 7:36 Funding the launch: refinancing a flat and selling a watch 10:42 First auction three days after his daughter was born 12:19 Two sales, a reality check, and advice from other founders 15:22 Scaling faster by asking people who've done it 19:25 The fear of failing in public 24:47 Make money first, everything else can be fixed 25:13 £100k in the bank before hiring, and a £250 lead worth £7k 27:28 £764k in year one, £1.45m in year two, 23 staff 28:52 Building a scalable team: sign-up valuers and negotiators 32:17 Selling properties before they reach the website 33:35 What he'd do differently: document everything 35:52 Why social media builds trust with buyers 37:10 The cost of a city centre office 37:58 Scaling a business and starting a family at the same time 43:54 The 12-week fitness challenge 57:15 Trading property: the lazy man's flip 58:15 £20k to £32k, and £72k to £110k 59:24 Why volume beats margin 1:03:27 Why an auction house buys its own stock 1:09:24 Members' question: starting again with nothing 1:12:09 One buy-to-let a year, on capital repayment 1:14:16 The plan to reach £12m a year 1:17:16 Where to find John FIND JOHN Instagram: @john_property_auctioneer LinkedIn: John Morris Prime Property Auctions PROPERTY COACHING NETWORK Join: https://propertycoachingnetwork.com Property Coachin

Working abroad property investing, done for real. Mark Downie left £15,000 a month tax free in Saudi Arabia for property investing in Scotland: 8 units, £8,200 a month cash flow, a £2m portfolio. Episode 40 of the PCN Property Podcast with David Smart. Mark spent three years running £250m construction projects in Saudi and walked away in May to invest full time. Before that: a dad who had him breeding rabbits and printing business cards at eight years old, and who died when Mark was 16. He failed every Higher a month later, appealed on medical grounds, got to university, and worked up to project manager on £46,000. Then a £750,000 home he couldn't afford, a mortgage going from 1.4 to 5.2 percent, and a phone call offering three times his take home pay to go to Saudi. What working away actually looks like: six to eight week rotations, one stretch of eleven weeks, camp based two and a half hours from the nearest town. He started on £8,000 a month tax free and left on £15,000. What sent him home was a colleague of 25 years who told him his sons no longer speak to him. The property side started with a Facebook ad at Easter 2023 and a first completion that June. The first flat was sold as a two bed and turned out to be a 42 square metre one bed. Then Mears Group leases, a serviced accommodation buy that never got its licence, and refurbs and refinances to eight units at 74 percent loan to value. He is straight about the cost. £49 in the bank one week, £60,000 the next after a refinance. £15,000 on training in year one plus £6,000 a deal in sourcing fees, which he says is the best money he has spent. IN THIS EPISODE - Why £8,000 a month tax free became £15,000 inside a year - What a six to eight week rotation does to a family with three kids - The 42 square metre "two bed" and how to never get caught that way again - Mears Group leases, and the serviced accommodation deal that failed on licensing - Why he now buys at valuation with a known exit instead of chasing a discount - Running a portfolio at 74 percent loan to value and what that leaves in the bank - What he paid for training and sourcing fees, and why he would pay it again - When you stop raising investment and start enjoying the cash flow FIND MARK Facebook and Instagram: Mark Downie PROPERTY COACHING NETWORK Join: https://propertycoachingnetwork.com Property Coaching Intensive: https://propertycoaching.com/ Business: [email protected] David Smart Instagram: https://www.instagram.com/david_smart_property/ TikTok: https://tiktok.com/@davidsmartproperty LinkedIn: https://uk.linkedin.com/in/david-smart- Facebook: https://www.facebook.com/david.smart.7393/ Subscribe and hit the bell. One episode a week. CHAPTERS 0:00 Intro 0:46 Rabbits and business cards at eight years old 4:10 Losing his dad at 16 8:16 Failing his Highers and the appeal that got him to uni 11:47 Setting out engineer to project manager on £46k 17:35 A £750k house and the call about Saudi 22:18 Telling the wife on Saturday and the kids on Friday 27:06 Rotations, visas and the eleven week stretch 29:24 £8k a month tax free, £15k by the time he left 30:04 Camp life two and a half hours from anywhere 32:57 Easter 2023 and the Facebook ad that started it 35:49 The two bed that was a one bed, and a failed SA 39:20 Handing in his notice 42:21 Coming home and going full time 45:14 Two years in: 8 units, £8,200 a month net 49:44 Buying at valuation with a known exit 55:23 £49 in the bank one week, £60k the next 57:52 The friend who invested on a five year term 1:05:05 Turning around 1960s flats 1:06:46 Advice #propertyinvestinguk #workingabroad #scottishproperty

Investing in Aberdeen with over 100 units in the city: trap or opportunity? Sam Dyer of Apex Property Group on Aberdeen buy to let, where 12% yields are real, and why the £40k flat market is a trap. Episode 39 of the PCN Property Podcast with David Smart. Aberdeen ran the opposite course to the rest of the UK. In 2008 the UK crashed and Aberdeen grew. In 2015 the UK grew and Aberdeen fell, and ten years on it still hasn't bounced. Sam's case is that it isn't broken, it's adjusting to an economy that no longer runs on oil, and the gap between flat sale prices and rising rents is where the yield comes from. He's also honest about the cost of building a portfolio on investor money at over 100 percent leverage: it doesn't pay him an income yet, everything goes into clearing debt, and the true value of a property is what you can sell it for tomorrow, not what a surveyor writes down. EPISODE HIGHLIGHTS - Around 40,000 to 45,000 people left Aberdeen after the 2015 oil crash, from a city of about 228,000 - Rents bottomed in 2019 to 2020 and have climbed since while sales prices flatlined - Why £40k flats are worth £40k and not the £55k to £60k investors hope for - City centre two bed at £70k to £80k renting for £750, West End two bed a few streets away valued at £200k renting for £950 - Why a scruffy communal area can knock around £10k off a valuation - The £1m buyer who only wants a 12 percent yield and doesn't care about discount - Where Sam would put £100k today: Rosemount, Old Aberdeen, city centre, and why he'd avoid Torry - Peterhead and Fraserburgh flats yielding 29 percent and the exit problem nobody talks about - 100+ units, over 100 percent leverage, and why there's no income from the portfolio yet - Lettings run in house with no outside clients, and the 50 unit portfolio he's hunting now - Aberdeen red flags: ex local authority stigma, factors, and a city short of roofers - Why sourcers are estate agents, and why sourcing works best as a bolt on CHAPTERS 0:00 Intro 0:53 Why Aberdeen crashed while the rest of the UK grew 3:41 What replaces oil: GB Energy, renewables and reading the periphery 9:23 Peterhead and Fraserburgh: 29% yields and the exit problem 12:22 Bought too early in 2019: quality stock, low yield 15:36 £100k in Aberdeen: Rosemount, Old Aberdeen, not Torry 17:25 Refinance problems and the £10k communal area rule 20:20 The £40k flat trap 21:47 Stanley Street: £80k two bed vs £200k two bed 23:35 Cheapest city in Scotland: value play or value trap 24:37 How Apex went from co-sourcing to off market 26:04 The £1m buyer who only cares about 12% yield 29:01 Seasonal rents, a transient city and SA on Union Street 33:07 100+ units in Aberdeen: how healthy is it 35:40 None of your own money: the truth, and what a property is really worth 38:25 In-house lettings, the next 50 units, and why units are vanity 41:14 Mistakes: trusting someone else's refurb price and the £200k West End flat 47:15 Sourcing is glamorised: sourcers are estate agents 54:47 What makes a good Aberdeen deal, and the red flags 57:33 Members question: what's the end goal 59:51 Starting again, and the hardest thing in sourcing now 1:03:27 Goals: Apex, a 50 unit portfolio and staying bullish 1:05:08 Where to find Sam CONNECT WITH SAM Website: https://samdyerinvestment.co.uk Instagram, Facebook and LinkedIn: Sam Dyer Investment Apex Property Group: sourcing across Aberdeen and the North East Sam is actively looking to buy a 50 plus unit portfolio in Aberdeen. If you have one, get in touch. PROPERTY COACHING NETWORK Join: https://propertycoachingnetwork.com Property Coaching Intensive: https://propertycoaching.com/ Business: [email protected] David Smart Instagram: https://www.instagram.com/david_smart_property/ TikTok: https://tiktok.com/@davidsmartproperty LinkedIn: https://uk.linkedin.com/in/david-smart- Facebook: https://www.facebook.com/david.smart.7393/ ABOUT PCN PROPERTY PODCAST Real Scottish property investors, real numbers,

AI for business, done properly. Dylan King breaks down Claude vs ChatGPT, AI automation for small business owners, and AI for property investors: what actually moves the needle, not just cool tricks. Episode 38 of the PCN Property Podcast with David Smart. THE THREE THINGS TO DO TODAY Pick one model and stick with it. Get it to interview you so it properly understands your business, then save that as a document you can feed it every time instead of re-prompting from scratch. Connect it to what you already use: Gmail, Drive, your CRM, your calendar. Then stop thinking in jobs and start thinking in workflows, and find the steps where AI can pick up the slack. Dylan's test for any AI task is blunt. Does it directly lead to more sales, or free up enough time to go and make more sales? If it does neither, do not bother. CLAUDE VS CHATGPT Why Claude is built for business and ChatGPT is built for the general public. What Claude Cowork actually is and why it handles long multi step work that a normal chat cannot. Global Instructions and why most people miss them. Fable, Opus, Sonnet and Haiku explained, plus the trick of planning with the expensive model and executing with a cheaper one for roughly the same result. FOR PROPERTY PEOPLE Why scraping the landlord register is pointless if you have no process to use the data. What happens to sourcing when everyone is scraping Rightmove, and why niching down beats scraping the whole country. Whether AI can help you find motivated sellers, and why the answer is to plug it into what already works rather than invent something new. ALSO COVERED Building a website in an afternoon instead of paying five figures. Which jobs are genuinely at risk and why Dylan is still optimistic about them. How secure your AI setup is and how to stay model agnostic. Whether estate agents get replaced. And the five step prompt framework: context, task, rules, example, then let it interview you. FIND DYLAN Instagram and LinkedIn: Dylan King Free call to work out where AI fits in your business, mentioned at the end of the episode. PROPERTY COACHING NETWORK Join: https://propertycoachingnetwork.com Property Coaching Intensive: https://propertycoaching.com/ Business: [email protected] David Smart Instagram: https://www.instagram.com/david_smart_property/ TikTok: https://tiktok.com/@davidsmartproperty LinkedIn: https://uk.linkedin.com/in/david-smart- Facebook: https://www.facebook.com/david.smart.7393/ Subscribe and hit the bell. Opinions and experiences shared here are the guests' own, not financial or technical advice. CHAPTERS 0:00 Intro 0:40 Three things to implement today 2:19 Global Instructions in Claude Desktop 3:43 Connecting your email, CRM and calendar 5:02 Does it actually move the needle 6:36 Think in workflows, not jobs 7:43 Breaking your processes down step by step 10:11 Turning a one off chat into a repeatable prompt 11:30 How Dylan went all in on AI 13:04 A year of learning after every shift 16:14 Claude vs ChatGPT: the real difference 18:54 Getting AI to find your knowledge gaps 20:06 Editing videos with AI 22:53 Task managers and connected systems 24:20 What should business owners actually use it for 25:14 Scraping the landlord register and doing nothing with it 26:41 What happens when everyone scrapes Rightmove 28:59 Can AI help you find motivated sellers 30:47 Where AI actually saves you money 32:56 Which jobs are most at risk 35:43 What Claude Cowork actually is 37:35 Building a website from scratch 42:25 Iterating and being specific 43:22 What happens to web developers 45:29 How did AI learn to code 47:52 Fable, Opus, Sonnet and Haiku explained 49:06 Claude pricing and usage limits 50:25 Plan with the smart model, execute with a cheap one 51:40 How secure are AI systems 53:45 What if something better comes along 55:26 The Chinese models 55:56 Sandbox escapes and AI safety stories 58:28 Safety rails and intent 59:48 Does everyone actually need AI 1:01:59 The easiest time