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Don’t let the market pull you down. Don’t let average people tell you it can’t be done. Don’t let your fear dictate your actions. You CAN grow your business when the economy is struggling, and you know deep down this is true With rising costs, increasing taxes and customers being more discerning with their money, yes - it's easy to feel like everything is working against you. But a difficult economy does not mean your business can't grow. In fact, it gives you the perfect playground to dig in, get hyper focused on what works, and be a lot more carefaul about where you invest your time and energy! In easy economies, it all works. In tough economies, less things work and it takes a smart and courageous entrepreneur to say ‘this works, this doesn’t, here is my tough decision’, and then act on it! Find out more about Lisa Bean: https://lisa-bean.com/ Explore Straight Line Through: https://www.straightlinethrough.com/ Listen to the free 3-part audio - into the mindset of the successful entrepreneur - https://www.straightlinethrough.com/six-figure-philosophy/ @lisabeanuk - In this episode of PRODUCED, Lisa Bean shares what she's learned about growing businesses in tough economies, from 17 years in business, navigating the financial crisis, COVID and everything in between. This is part business strategy, part pep talk for entrepreneurs who feel like they're working harder than ever but aren't seeing the results they want. Lisa breaks down three things you need to focus on to grow your business, even when the market feels tough: Why having one clear signature offer can make all the difference. How to build a marketing plan that actually brings in customers. Why marketing and selling are two very different things, and what it looks like to do both to an exceptional standard. We also get into the importance of taking more action, action on (not just learning from) what isn't working, overcoming the fear of selling and shifting your mindset from simply surviving to actively growing. Because here's the thing: people are still buying. Endless opportunities exist. And while you can't control the economy, you can control how you work with it. If you've been feeling frustrated, overwhelmed or unsure about your next move in business, this episode is for you. Subscribe to PRODUCED for honest conversations about entrepreneurship, business growth and what it really takes to create something of your own.

Why do you keep holding yourself back, even when you know exactly what you want? In this episode of PRODUCED, Lisa Bean sits down with trauma psychologist Rachel Lee to explore how trauma, anxiety and your nervous system can quietly shape the way you make decisions, take risks, build confidence and show up in business and life. Rachel explains why past experiences can create an “echo” that affects the choices you make now, why your brain can interpret bold moves as threats, and why you do not need to feel completely calm or confident before taking action. Sometimes, you only need to feel safe enough to move forward. We talk about: Why entrepreneurs talk themselves out of good ideas How trauma can affect confidence, risk-taking and decision-making The link between anxiety and your nervous system Why procrastination can sometimes be a form of self-protection How to reframe anxiety as excitement Why high performance can sometimes come from a need for safety or control How to stop asking “What’s wrong with me?” and start asking “What’s happened to me?” How to recover when something goes wrong in business Why you should stop waiting to feel completely ready How to take bolder action without being reckless Why building a margin of error can make big decisions feel safer Rachel also shares practical ways to regulate your nervous system, understand where your fear is coming from, build confidence through action and make decisions from a calmer, more grounded place. If you’ve ever found yourself procrastinating, overthinking, playing it safe, talking yourself out of opportunities or wondering why you feel stuck despite being ambitious, this conversation will help you understand what may actually be happening underneath it all. 🎙️ PRODUCED explores mindset, purpose and what it really takes to produce meaningful work. Subscribe for more conversations on entrepreneurship, confidence, psychology, personal development, business, mindset and creating work that matters.

If you've ever wondered how to book high-profile speakers without a massive budget, why some events leave you broke despite being successful, or what it really takes to build a powerful network that opens doors, this episode is going to change the way you think about events and connections forever. Lisa sits down with Paul Lancaster, founder of UK Startup and Scale-Up Week, and the super connector who's booked Stephen Bartlett before he was mega famous, Sara Davies, Daniel Priestley, and Tim Campbell from The Apprentice. Paul's career has taken him from working tech support at Sage to organising over 100 events, including five-day city-wide festivals that attracted 800 people, to co-authoring Small Business Marketing for Dummies, to becoming one of the most connected people in the Northeast business community. This conversation goes deep into what it really takes to pull off successful events without going broke, how to become a super connector who creates opportunities for others, and why building an audience from scratch is the wrong approach when you're starting out. You'll hear why Paul paid £5,000 for Stephen Bartlett to speak and didn't make that money back in ticket sales, but why it was still worth it. How he negotiated Sara Davies' speaking fee. Why Daniel Priestley spoke for free and sent 500 books in advance. And the brutal truth about running an event that everyone loved but left Paul unable to afford a sandwich the week after. Paul shares the exact lessons he learned from organising over 100 events, why the experience matters more than the product, how to make events profitable without breaking the bank, and why being a super connector who gives first and sells later creates unexpected opportunities that change your life. This isn't about becoming an event organizer. It's about understanding that your network is your net worth, that relationships matter more than transactions, and that in the age of AI, human connection is the most valuable currency you can build. In this episode, you'll hear: How Paul booked Stephen Bartlett before he was mega famous and what made him worth £5,000 even though ticket sales didn't cover it The lesson Paul learned about big-name speakers versus smaller speakers who deliver more value How he booked Sara Davies and why she got behind the event Why Daniel Priestley spoke for free and how he made more than a speaker fee from the event The successful event that left Paul broke and unable to afford a sandwich the week after Why you should stop trying to build an audience from scratch and what to do instead How to become a super connector and why giving first creates opportunities that come back to you How showing up and speaking on a bus at Grey's Monument led to Paul co-authoring Small Business Marketing for Dummies Why Paul organised over 100 events before he finally admitted he was an event organizer The truth about running successful events and why most people lose money on their first few attempts Why the experience matters more than the product and what Paul learned from a restaurant in Toulouse that only serves steak and chips How to build an event people want to return to and why authenticity attracts the right people and repels the wrong ones How to make events profitable without breaking the bank and why scaling down can make more money than scaling up The human advantage in the age of AI and why in-person experiences are the future How Paul is building an audience beyond live events through UK Startup and Scale-Up Week This episode is for you if: You're thinking about organizing your first event and want to know what really works You want to build a powerful network that opens doors and creates opportunities You're wondering how to book high-profile speakers without a massive budget You want to understand why some events are successful and others aren't You're trying to figure out how to make events profitable without going broke This is Produced. Guest: Find Paul Lancaster on LinkedIn: https://uk.linkedin.com/in/paullancasteruk Learn more about UK Startup and Scaleup Week: https://ukstartupweek.com/

This changed my life! Free 3-part audio series: Into the true mindset of the multiple six figure entrepreneur, teaching you how successful entrepreneurs think about goals, showing you how to set the right ‘straight line through’ for success, and showing you exactly how to stick the landing! https://www.straightlinethrough.com/six-figure-philosophy/ You know what you want. You've got clear intentions. But, you keep being pulled off track. New ideas draw you in. The desire for variety overwhelms you. And you pivot when results aren't instant. This stops now. In the next 8 minutes, we’re going to break down the most powerful model I have for identifying the one goal that will materially change your life, and staying dangerously focused on that goal until you're holding the result in your hands. In this episode: You'll hear why trying to do it all at once guarantees you'll get nowhere, and why focusing everything you have on one project at a time creates a snowball effect that moves you forward faster than you ever thought possible. I’ll walk you through the five things that pull entrepreneurs off course, from not believing it's possible to feeling trapped by commitment, and why those five things are actually the resistance you need to become the person who can hold the result you want. You'll discover the Straight Line Through model, how to break your goal into three to five projects, and why most entrepreneurs guarantee their own failure by never completing the first stage because they can't deal with the rejections. This IS NOT about working harder. It's about making strategic decisions, staying on the line, and evolving into the entrepreneur you need to be to see it through. This is Produced. More from Lisa: Free 3-part audio series - into the mindset of the multiple six figure entrepreneur: https://www.straightlinethrough.com/six-figure-philosophy/ Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa's two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa's first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it's released. https://lisa-bean.com/books/am-i-healing

Is it better to self publish your book, or get a book deal through an agent? In today’s episode Lisa Bean and Suzanne Alderson hold nothing back as they explore and challenge both publishing options, Lisa having self published, and Suzanne having published through Penguin Random House! In this honest reflection on publishing your own book, best selling author Suzanne Alderson shares what it was really like to sign with a major publishing house, the challenging editing process that followed, and how the experience differed from what she expected. Lisa adds her unique perspective of paying to self publish her book, retaining almost full control of the process. In today’s episode, you'll hear how Suzanne's agent got her the deal, how she became a best selling author after delivering her manuscript in February 2020, just before lockdown, along with how book advances actually work, what happens after your book is published, and why most of the promotional work falls on the author, not the publisher. Lisa and Suzanne also explore why human stories matter more than ever in the age of AI, whether books are becoming obsolete, and what it really takes to find your voice as a writer. This is a raw, honest conversation about creativity, validation, and what it means to make art in a world that wants everything packaged, productised, and profitable. We hope you enjoy! We cover: How Suzanne got her agent and what it takes to get into a major publishing house What it was like to sign a book deal with Penguin Random House What the true book editing process feels like The difference between self-publishing and getting a book deal including royalty percentages and creative freedom How book advances actually work What happens after your book is published Why you don't need a book to validate you and what you should focus on instead How to become a better writer and why working with a fiction writer transformed Lisa's manuscript How to find your voice as a writer and why you need to stop creating for other people's approval Guest: Suzanne Alderson, author of Never Let Go published by Penguin Random House - https://link.amazon/B0aky9pkh Find Suzanne on Substack: The Daily Ramble https://dailyramble.substack.com/ More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/

If you can tell me what your block is, that probably isn’t it. The block is ‘sub’ conscious, meaning you are not conscious of it. There are three ways to bring it into the conscious, and I’m going to tell you what they are in this episode. In just 18 minutes, we’re going to break down the real reason you're not changing your life, and walk through the framework I use with clients to uncover the subconscious beliefs that are running your life, keeping you stuck in painful patterns, and accepting what you truly want. You'll learn how to identify the bug on the windscreen, the evidence in your life that reveals what you actually believe about yourself. You'll discover the three levels of changing a limiting belief and why most people never make it past level one. And you'll hear the five rules I follow to help entrepreneurs break through their blocks and finally step into the life they've been asking for. This isn't about positive thinking or manifesting. This is about understanding that your identity creates your reality, and if you want a different result, you need to become a different person first. In this episode, you'll hear: Why if you can name your block, it's not your real block How to find your subconscious block by looking at the painful patterns in your life The three levels of changing a limiting belief and why I got into debt three times before I finally healed the pattern The five rules to change your life and why your identity is literally printing your reality How to identify the fake blocks keeping you stuck and what to ask instead Why you need to put yourself in the way of your dream to reveal the true block The three ways to find your hidden beliefs including looking at your judgments of other people What your judgments reveal about you and why the opposite of what you're saying about someone else is what you believe about yourself How to put yourself in the way of your dream without jumping off a cliff without a parachute The choice that changes everything and why you need to keep pulling yourself back to the new script This episode is for you if: You keep saying you want something but you never actually go for it You're stuck in a painful pattern and you can't figure out how to break it You know what you need to do but you keep sabotaging yourself You're tired of blaming external circumstances and you're ready to take responsibility for your results You want to understand what's really holding you back so you can finally change your life This is Produced. Chapters: 00:00:00 The Real Reason You're Not Changing Your Life 00:01:08 What's Really Holding You Back? 00:03:11 How to Find Your Subconscious Block 00:04:49 The 3 Levels of Changing a Limiting Belief 00:06:59 5 Rules to Change Your Life 00:08:08 Your Identity Creates Your Reality 00:09:25 The Fake Blocks Keeping You Stuck 00:10:36 How to Reveal Your True Block 00:12:17 3 Ways to Find Your Hidden Beliefs 00:14:00 What Your Judgements Reveal About You 00:15:11 Put Yourself in the Way of Your Dream 00:16:45 The Choice That Changes Everything 00:17:26 What's Really Stopping You? More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa's two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa's first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it's released. https://lisa-bean.com/books/am-i-healing

If you've ever wondered whether you're cut out to be an entrepreneur, whether waiting for the economy to improve is holding you back, or what it really takes to build something that lasts beyond your lifetime, this conversation is going to change the way you think about business forever. Lisa sits down with Charlie Hoult, fourth generation family business owner, founder of Opencast (a tech consultancy with 750 team members), founder of Dynamo (the region's tech network), and runner up in the 2019 election for Mayor of North of Tyne Combined Authority. Charlie's career has taken him from growing up in a family business in the 1970s during Britain's boom bust economy, to returning to Newcastle to run a 100 year old family business, and build a tech consultancy that partners with central government on major IT projects! This conversation goes deep into what it really takes to become a successful entrepreneur. You'll hear why waiting for things to get better won't change your life. Why your upbringing shapes your ambition but doesn't determine your success. Why you need to make yourself dispensable if you want to build a business rather than a you project. And why reputation matters more than short term success when you're building something that's meant to outlive you. Charlie shares the exact lessons he learned from running a fourth generation family business during COVID, why he decided to run for mayor, how he's using AI without outsourcing his thinking, and what he believes the Northeast needs to do to rebalance prosperity and opportunity. This isn't about hustle culture or grinding until you burn out. It's about understanding that entrepreneurship is about taking control of your own destiny, contributing to society, and building something bigger than yourself. In this episode, you'll hear: Why waiting for the economy to improve or something external to change won't save your business The mindset of an entrepreneur and whether it's something you're born with or something you can learn When to push hard in your business and when to rest at base camp before climbing to the next peak Can anyone become an entrepreneur and what actually makes someone successful in business How your upbringing shapes your ambition and why Charlie wrote a note to his parents at six years old saying don't worry about money, I will sort it Why you need to make yourself dispensable as an entrepreneur if you want to build a business rather than a you project The lessons Charlie learned from running a 100 year old family business during COVID and why he chose reputation over short term profit Why reputation matters more than short term success when you're building something that's meant to last 110 years How Charlie is using AI without outsourcing his thinking and why AI is good for tasks, not jobs Why Charlie treats employees as customers and how that's helped him scale a tech consultancy to 750 people What it's really like to run for mayor and why Charlie decided to get into the ring instead of shouting at the screen Why the Northeast needs to wrestle control back from London and how to rebalance prosperity and opportunity in the region What's next for Charlie and whether he's going to run for political office again This episode is for you if: You're wondering whether you're cut out to be an entrepreneur You're waiting for the economy to improve before you take action in your business You want to understand what it takes to build a business that lasts beyond your lifetime You're trying to figure out when to push hard and when to rest in your business You want to learn from someone who's built both a legacy family business and a fast growing tech consultancy This is Produced. Guest: Charlie Hoult, fourth generation family business owner, founder of Opencast, founder of Dynamo. Connect with Charlie on LinkedIn. Find Charlie on LinkedIn: https://www.linkedin.com/in/charliehoult/ More from Lisa: Lisa Bean - coaching, speaking, books + latest work: https://lisa-bean.com/ Connect on Instagram https://www.instagram.com/lisabeanuk/ Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk Straight Line Through - Lisa's two-year business growth programme: https://www.straightlinethrough.com/ First Sh!t Version - Lisa's first book: https://lisa-bean.com/books/first-shit-version/ Am I Healing? - join the waiting list + be the first to read the first chapter when it's released. https://lisa-bean.com/books/am-i-healing

If you've ever wondered why your content isn't converting, why your pitch isn't landing, or why people scroll past your posts without stopping, this episode is going to change the way you think about communication forever. Lisa sits down with local star Alfie Joey, BBC Radio Newcastle presenter, impressionist, stand-up comedian, and communications expert who's spent nearly 30 years mastering the art of storytelling, performance, and connecting with audiences. Alfie's career has taken him from training to be a priest and living with a religious order, to hosting breakfast radio for one of the most listened-to stations outside London, to performing on Britain's Got Talent, to coaching business leaders on how to communicate with confidence. This conversation goes deep into what it really takes to become a great communicator. You'll hear why confidence is a skill you earn, not a gift you're born with. Why rehearsal and repetition matter more than talent. Why stories beat statistics every single time. And why your business won't grow if you can't tell people what you do in a way that makes them care. Alfie shares the exact techniques he learned at the BBC to critique and improve his own work every single week, why he still rehearses even after decades of performing, and how he got a free suit from a company who recognised him from LinkedIn, not the radio. This isn't about becoming a performer. It's about understanding that communication is the most important skill you can develop as an entrepreneur, and that if you're not telling your story, someone else is telling theirs. In this episode, you'll hear: Why Alfie trained to be a priest, lived with monks, and then left to pursue comedy and radio How he went from being invisible at school to becoming one of the most recognised voices in the Northeast The teacher who changed Alfie's life and why he sat through every rehearsal just to get in the room Why confidence is a skill you have to earn, not something you're born with The myth of natural talent and why everything is skill-based Why coaching and feedback will take you further than practicing alone ever will The exact BBC technique Alfie used every Wednesday to critique his own work and improve faster How to know if you're more interesting than you think and what behind-the-scenes content people actually want to see Why your message needs to be clear and how to make sure your audience knows who you are The difference between audience building and selling, and why one matters more than the other Why stories beat statistics every single time and how to start telling stories in your business How Alfie got a free suit from a company who recognised him from LinkedIn, not from his radio career Why networking usually goes wrong and what to do instead The power of showing up on LinkedIn and being visible every single day Why you should give first and sell later, and how that creates unexpected opportunities How much you should script a talk and why Alfie always rehearses, even after 30 years Why experienced speakers still need practice and how to handle fear on stage What it's really like to do stand-up comedy and why it's one of the hardest forms of communication How Alfie ran a confidence through comedy workshop for business people and why they all wanted to do it again Why schools need to teach entrepreneurship and why GCSE results day was Alfie's least favourite day on the radio How Alfie is producing a one-man version of A Christmas Carol in castles and crypts across the Northeast This episode is for you if: You're making content but it's not converting into sales or opportunities You want to be more visible but you're afraid you're not good enough You're wondering how to tell better stories in your business You're nervous about public speaking or being on camera You want to understand why communication is the most important skill you can develop as an entrepreneur This is Produced.

If you were starting from zero today, what content would you actually create to grow your business? In this episode, Lisa Bean breaks down the content strategy she would use if she were building an audience and business from scratch — from choosing what to create and setting up a simple home studio to turning long-form content into short-form social media that actually supports your business. The biggest mistake? Starting with “What should I post?” Instead, Lisa explains why your content strategy should begin with what you're trying to sell, who your ideal customers are, the questions they're already asking and the problems they need help solving. From there, you can create valuable long-form content, build genuine thought leadership and use social media to document and distribute your ideas — rather than posting simply for the sake of staying visible. You'll also discover why B2B and B2C content strategies shouldn't look the same, when a podcast or YouTube channel makes sense, how to create content when you don't have a big budget, and why businesses need to think differently about long-form video, short-form content and social media. If you're an entrepreneur, small business owner, coach, consultant or creator trying to grow your business with content in 2026, this is the blueprint Lisa would follow if she had to start all over again. Subscribe for more conversations about entrepreneurship, content creation, marketing, personal branding and building a business that lasts.