Printing's Alive

After almost 30 years in the parking business, Cliff Hoinowski found an overlooked problem: signs that could not be seen were doing nothing. He and Warren Werbitt discuss developing rugged solar-powered illuminated signs, working with print partners, protecting an idea, and learning through costly mistakes. As Cliff says, “Persistence, I think, is the biggest thing that you can have if you want to be successful.”

Why can every department look busy while cash remains tied up? Dave Kreisler and Warren Werbitt examine the difference between local efficiency and end to end flow, why equipment speed does not solve a bindery bottleneck, and how consistent leadership, honest conversations, and accurate data help print businesses understand their real current state.

Why do some print companies outperform without adding equipment or capabilities? Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions, tightening shop floor habits, and improving existing processes before investing in new equipment.

In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers managing numerous jobs with a small team, the benefits of direct mail, and bridging the age and experience gap among print buyers. They emphasize customer education through plant tours and Warren shares his defining career moment with the Printing's Alive video, highlighting authenticity in business. The episode concludes with insights on effective communication and gratitude.

In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young talent. The conversation highlights the importance of mentorship and personal reflections on leadership. The episode also covers the significance of attending industry events like Printing United, offering insights into maximizing business trips, networking, and educational opportunities at trade shows. They delve into the benefits of participation for young professionals and spotlight the AI Pavilion at the upcoming Printing United event.

In this episode of Printing's Alive, Warren Werbitt and Aaron Montgomery discuss the evolving role of print across various industries and the challenges faced by small print shops. They explore the benefits of leveraging AI for tasks like podcast transcription and book creation, and emphasize the value of collaboration over competition. The conversation delves into the importance of understanding cost vs. value, joining peer groups, and having a solid business plan. Aaron highlights the Purpose Plus Profit retreat, focusing on adapting business strategies based on feedback. They also touch on managing tasks to avoid overwhelm and the benefits of team-building. The episode concludes with upcoming events at Printing United and a call for listener feedback.

In this episode of Printing's Alive, Warren Werbitt is joined by Tara Seth and Mackenzie Griffin to explore the evolving landscape of the print industry, particularly concerning young talent. The discussion delves into the challenges young people face entering the industry, such as finding internships and entry-level jobs, and the controversial topic of unpaid internships. They emphasize the importance of structured internships and open communication between generations in the workplace. The conversation also highlights the role of schools and the need for better collaboration with print companies. The episode concludes with ideas to promote young talent, the significance of a strong online presence, and upcoming plans to support the next generation in print.

In this episode of Printing's Alive, Warren Werbitt and Shelby Sapusek from Colorcasters delve into the dynamic world of print and color management. They discuss the significance of industry events like Printing United, the benefits of attending shows, and the shift from virtual to in-person events. The conversation addresses the misconception that "print is dead" and emphasizes print's necessity in business. Shelby shares insights on color management, its complexities, and the challenges of different substrates. They highlight educational initiatives, the influence of industry leaders like Gary Vee, and the excitement of printed products. The episode wraps up with Warren's fishing stories and a nod to the sponsor, Print Solutions Co.

In this episode of Printing's Alive, Warren Werbitt and Randy Belham delve into the intersection of entrepreneurship and life coaching. Randy shares personal hardships and transformative experiences, including living with monks in Thailand. They discuss the qualities of a good coach, the impact of instant gratification, and the importance of relationship building in business. The conversation highlights the nuances between coaching, mentoring, and therapy, and explores common struggles of entrepreneurs. They also touch on communication styles, time management, and the use of AI in task management. The episode concludes with reflections on personal growth and key questions for print business owners.