A podcast for creative women hosted by Samantha Welker (Harvard MBA, Business Manager Glitter Guide) and Tayler Hollman (TAYLRD Media, Sourced Co). We hope this podcast will use our collective skills and years in both the corporate world and self-employed one to educate, inspire and connect with women interested in marketing, business and social media.
How Small Business Owners Can Make It Through The Recession
37:56Even though recessions are "normal", that doesn't make them suck any less. If your business made it through the pandemic, a lot of the things you thought about and did for that are applicable here. In this episode, we talk about how not to freak out later and what you can do when people around inevitably do start freaking out.
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Why Your Best Answers Will Always Come From Customers
48:44In our last episode before summer break, Tayler sits down to interview friend, entrepreneur, and all-around inspirational babe Martha Bitar, founder + CEO of Flodesk. Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision.
Why Vanity Numbers Are Bullsh*t
34:56We’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative of how your brand is doing.
Navigating The First Year In Business with Jasmine Smith
53:25In today’s episode, Tayler is joined by entrepreneur and strategist Jasmine Smith to discuss the ups and downs of navigating that first year in business. From founding her own marketing agency to her newly launched event space, Jasmine shares her experience with learning as you go, the importance of community and navigating those “oh, shit” moments as a business owner.
Girl, Do Your Taxes!
53:28Like B. Franklin once said, "Nothing in life is certain except death and taxes". At least it was something to that effect. We promise to only talk about taxes once, but this episode is it. Put on your big girl pants and saddle up. It's not fun, but it's required, so let's go.