The PPC Den: Amazon PPC Advertising Mastery podcast

How Search Term Algorithms Boost Amazon PPC?

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In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.


We’ll see you in The PPC Den!

🦡 Highlights

  • 00:00 - Introduction

  • 02:30 - Survival in the Amazon Business

  • 03:50 - Kickstarter Experience as a Brand Building Bootcamp

  • 06:00 - Combining Creative Branding with Technical Marketing

  • 09:00 - The Role of Search Terms and Their Optimization

  • 27:00 - Importance of Spreadsheet Skills

  • 35:00 - Prioritizing Search Terms

  • 46:00 - Episode Conclusion


    🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Jeremy  Suelflow

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno  ​

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