EP126: How Can Effective Recruitment Benefit Your Marketing?

Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line. In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions. 💭 Key discussion points: 1️⃣ Why profitability matters more than revenue? 2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product) 3️⃣ The Channel Maturity Model 4️⃣ When to add a new channel to your marketing activities? 5️⃣ How to build effective funnels?   🔗 Links mentioned on the episode: Free Toolkit for agencies Parakeeto Foundations Course New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas  Get in touch with Marcel Peptitas and Parakeeto: Parakeeto website: www.parakeeto.com    Marcel’s website: www.marcelpetitpas.com     Personal Social Media handles: Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/   Instagram: https://www.instagram.com/marcel.petitpas/     Facebook: https://www.facebook.com/agencyprofitability    Company Social Media handles: Instagram: https://www.instagram.com/getparakeeto/     Twitter: https://twitter.com/Parakeeto    TikTok: https://www.tiktok.com/@getparakeeto    Facebook: https://www.facebook.com/parakeeto   💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/ 🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/  #marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges  

In the rapidly evolving landscape of the skin care industry, particularly in the realm of natural products, brands face unique marketing challenges and opportunities. This podcast episode with Mai-Liis Kivistik, the creator of MaiWistik, highlights the journey of a skin care entrepreneur navigating the complexities of entering new markets and exploring local partnerships for growth. This strategy enhances brand credibility, fosters customer loyalty, and ultimately drives sustainable business success. Listen to the full interview, hosted by Mari-Liis Vaher, the creator of Powerful Marketers, for valuable insights and tips.   💬 Key discussion points: ➡️ Understanding Local Markets ➡️ Building Credibility and Trust ➡️ Cost-Effective Marketing Strategies ➡️ Embracing E-commerce Opportunities   🔗 Links: Connect with Mai-Liis Kivistik on LinkedIn: https://www.linkedin.com/in/mai-liis-kivistik/ Discover MaiWistik brand: https://www.maiwistik.eu/ 💡 Submit your own marketing challenge or topic you’d like for us to discuss in a future podcast episode: https://powerful-marketers.com/podcast Discover podcasts and apply as a guest: https://www.listennotes.com/ Contribute to local media articles: https://www.helpareporter.com   🌟 Join the Powerful Marketers Hub for in-depth discussions on topics similar to this: https://powerful-marketers.com/hub/   #marketing #digitalmarketing #marketingpodcast #marketingeffectiveness #marketingtips #marketingstrategy #marketingcasestudy

In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity. The MIP Hour stands for Most Important Person Hour—and yes, that person is YOU. Just like how you’re instructed to put on your own oxygen mask first when flying, the MIP Hour is about prioritizing your most important task of the day without distractions, so you can work smarter and more efficiently. Timestamps: [00:02:00] The Dangers of Multitasking [00:07:00] Benefits of Single-Tasking [00:09:10] Using the Pomodoro Technique [00:12:46] Blueprint for MIP Hour   Download the MIP Productivity Guide: It includes step-by-step instructions for setting up your MIP Hour, tips for overcoming common challenges, and suggestions for making the MIP Hour a regular part of your routine: https://powerful-marketers.com/productivity-guide/    Join the Powerful Marketers Hub for inspiration, growth and support: https://powerful-marketers.com/hub/ 

In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses. 💭 Quotes: "People need to see you an average of seven times before they take action.” (00:04:46) "Our mission is to make world-class advertising accessible to everyone." (00:07:37) "Think of your advertising strategy as a way to reach new customers in an efficient manner and stay with them throughout the customer journey." (00:10:50) "Stick with a plan that you feel like even if it's only 75% solid, stick with it. You'll see better results with that consistency than you will from just trying to change every week and not knowing if the change is meeting customer needs." (00:15:57) " If you neglect it and you say, I'm only going to do what I can measure to have immediate results, you're going to end up doing very little and your competition is going to build their brand over time." (00:21:24) ⌛ Timestamps: [00:04:46] Importance of Full Customer Journey [00:12:18] Simplicity in Advertising Messaging [00:14:32] Metrics for Measuring Advertising Success [00:21:14] Brand Awareness and Long-term Growth [00:28:37] Advice for New Business Owners   🔗 Links: Connect with Aditya Varanasi: Website: https://www.awarity.com/ LinkedIn: https://www.linkedin.com/in/adityavaranasi/ 💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs from around the world: https://powerful-marketers.com/hub/ ⭐ Give feedback on this episode: https://powerful-marketers.com/podcast/ 

Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy. 💭 Quotes: “When you are all over the place, you overwhelm yourself and also your potential customers.” (00:01:21) “The clearer you become with who you can serve and how you can serve them, the easier it is for those people to find you.” (00:02:31) "In a crowded marketplace, clarity is really what sets you apart better than anything else." (00:06:14) “And I know that marketing can feel like a puzzle, but it's actually quite simple because it is all about building this know, like and trust.” (00:08:34) “There are many little details that need to be clarified in order for your marketing to run smoothly. And also don't forget about the metrics table because you need to measure what is happening and what is working, what is not.” (00:11:42) “A successful strategy takes time to yield results, right? So stay committed and be ready to adapt changes if needed." (00:13:40) ⌛ Timestamps: [00:02:14] Clarity, Focus and Their Impact on Marketing Success [00:07:41] Strategy Building Tool: Step 1 (Gaining Clarity) [00:10:10] Strategy Building Tool: Step 2 (Client Journey Flywheel) [00:11:09] Strategy Building Tool: Step 3 (12-Month Marketing Plan) [00:12:03] Strategy Building Tool: Step 4 (Metrics) 🔗 Links: Download the Strategy Building Tool + 12 Month Marketing Plan: https://powerful-marketers.com/12-month-marketing-plan/ Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/  Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences. 💭 Quotes: "We're going to take a deep dive into all of that and kind of give you a cheat code for communicating the right way with the people you're communicating with." (00:02:27) “If you're in a negotiation with someone that is a high fire element, it's probably going to be a win-lose scenario where they're going to seek to win and they don't care that you lose. So, not a very empathetic group of people, but definitely the type of people that in crisis management, you want someone who is high fire in charge. They are decisive, they are quick, they will get people moving.” (00:10:14) “If we're trying to communicate with water folks, if we're trying to sway them, we want to talk about how we're bringing people together. We want to talk about community. We want to talk about how it's going to help the betterment of society. Right? Because that's their drive.”  (00:16:17) “If you're trying to engage an air person, you want to give them enough detail so they're not bored, but not so much that they're just like, I'm out, doesn't matter. But you want to show them how they're going to acquire learning, how they're going to acquire growth, right?”  (00:22:32) "Earth people need facts. They need case studies. They need lots of detail and lots of social proof." (00:27:27) ⌛ Timestamps: [00:10:19] Fire element characteristics [00:16:26] Water element characteristics [00:19:10] Air element characteristics [00:26:59] Earth element characteristics [00:36:25] Elements in organizational culture 🔗 Links: Connect with Terry Bean: Website: https://trybean.com/  LinkedIn: https://www.linkedin.com/in/terrybean/  Other links mentioned on the episode: Free assessment: https://trybean.com/behavioralelements   Special offer: Assess, Analyze, and Apply: https://trybean.com/besessions 💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/

Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences.  💭 Quotes: "The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26) “A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14) “It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14) “Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19) “Your influence is determined by how abundantly you place other people's interests first.” (00:25:12) “Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33) “It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49) “AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06) ⌛ Timestamps: [00:10:04] Inspiration Behind "Streetwise to Saleswise" [00:19:15] Sales and Marketing Alignment [00:24:08] The Five Laws from "The Go-Giver" [00:29:51] Creating Fusion Points [00:47:45] The Role of AI and Technology in Sales Relationships   🔗 Links: Connect with Bob Burg: Website: https://burg.com/  LinkedIn: https://www.linkedin.com/in/bobburg/  Connect with Jeff C West: Website: https://jeffcwest.com/  LinkedIn: https://www.linkedin.com/in/jeffcwest/ Other links mentioned on the episode: fusionpoints.com streetwisetosaleswise.com SalesWiseLive.com 💡 Join the Powerful Marketers Hub to connect with like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs. 💭 Quotes: “Asking feedback is something that you should do in every stage. Even if you're doing the recruitment campaign, you can ask for feedback. For example, why did you decide to apply? What have you heard about us? What do you know about us? And when the campaign is over you can ask for feedback like how did you like the recruitment process, how can we improve it?” (00:04:21) “So you need to have a really clear picture in your mind as a leader about who it is exactly that you want to find. It's exactly the same as in marketing. You need to have this perfect persona in your mind.” (00:06:53) “Of course, yeah, it depends on the role, how many steps you need to have. But something I definitely recommend is first, of course, an interview. And there are some nuances about that. You should always have like a prepared, let's say, like a base document where you have the same questions, the same script that you want to ask everybody. And then, of course, some practical tests as well, and something to test the personality.” (00:08:30) “Nowadays you don't have to take one full-time employee. You have so many other options. You can use virtual assistants, you can have part-time people, you can have independent partners who are, you know, subcontractors basically.” (00:10:37) “If the person has a growth mindset and they share your company values and they have a good attitude, then they can learn anything. And, you know, most of the time there's always something that you need to teach.” (00:12:52) “So for me it's quite pointless to go and waste the whole interview on what have you been doing in your previous jobs. What you should be asking is what kind of results have you been producing in your previous jobs. What kind of long-lasting value have you done, achieved, created? If you leave your current job, what is going to stay there to remind everybody of what a great employee you were?” (00:16:25) “Everything starts from within. So, for example, if you have a product as well, you can have the best packaging, the best ads, the best marketing. But if the product itself, it sucks, then, you know, word is going to travel and people are not going to buy it soon anymore. And with the workplaces, it's the same thing. If the culture is rotten, then people are going to know about it.” (00:28:28) ⌛ Timestamps: [00:02:06] Why Employer Branding Matters? [00:06:25] How To Recruit The Right Talent? [00:15:15] Interview Questions And Scenarios [00:21:49] Practical Tests In Recruitment 🔗 Connect with Laura Kassin: Website: https://personalileidja.ee LinkedIn: https://www.linkedin.com/in/laura-kassin-personalileidja/ Facebook: https://www.facebook.com/laura.kkassin 💡 Join the Powerful Marketers Hub to connect with Laura Kassin and other like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/ ⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press. Quotes: "Your facial features tell us everything about your personality." (00:06:50) "Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20) "Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23) "Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47) “If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33) “No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33) Timestamps: [00:04:26] Understanding Human Pattern Recognition [00:10:48] Live Demonstration of Profiling [00:20:39] Benefits of Profiling in Business and Marketing [00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling Links: Connect with Alan Stevens: Website: https://www.alanstevens.com.au  LinkedIn: https://www.linkedin.com/in/readingfaces/  Facebook: https://www.facebook.com/ReadingFaces/   💡 PS! If you’d like to learn more about the topic, then you can find the link to Alan’s free course inside the Powerful Marketers Hub: https://community.powerful-marketers.com/ 🌟 Please give us feedback on this episode: https://powerful-marketers.com/podcast/ 

Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.   Timestamps: (00:01:18) Trend #1: Relationship-Driven Marketing (00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions (00:04:33) Trend #3: Ethical and Sustainable Marketing (00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis (00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen   📖 Read the blog post on the same topic: https://powerful-marketers.com/top-5-marketing-trends-in-2024/ ✅ Join the Powerful Marketers Community: https://community.powerful-marketers.com/ ✍️ Leave feedback: https://powerful-marketers.com/podcast/