This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.
Actionable Ways to Bring Clients in- Part one of three
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12:18Many entrepreneurs fail to get customers because they simply believe that people will come to them just because they have opened a business. This is simply not true and a quick path to closing your doors.Today we will begin a new series called Actionable ways to bring in clients. It will be split into three partsPart 1- FAST ways to get clients in. This is today’s topic and we will go over strategies to bring clients in quickly in less than 30 daysPart 2 will be how to gain clients in a in 6-12 months timeframe. This will be next Monday’s podcast. And finally part 3 – how to gain clients with a long term strategy 12 months and longer. Part three will be broadcast in two weeks. If you would like to review your business strategy on a free, no obligation 30 minute zoom call please email us at [email protected]
When you don't charge enough for your services
10:06We are all afraid to charge too much for our services. We are worried that if we are too expensive then clients won't come to us. In this episode we discuss what happens when you don't charge enough for your services. How do we justify charging more for seemingly the same service from somewhere else? Because you are not the same. You have different education, different experience, different connections with your clients and different training. When you don't charge enough you cannot afford to pay for marketingyou can't afford to have a saleyou can't afford to get advanced trainingyou can't afford to purchase quality suppliesyou can't afford to pay yourself If you need help going over your menu pricing send me an email for a free, no obligation 30 min call. Send an email to [email protected]. I am here to help you earn more money and grow your business! xo Connie
Why is customer loyalty so important?
10:11Why does loyalty play a part in growing your business? Truly loyal clients will defend you if someone writes a bad review online or tries to be a keyboard warrior hiding behind a nasty anonymous post. Listen to this weeks podcast to see how you can increase your client loyalty and customer retention. Follow us at www.instagram.com/rosegoldlearning and www.facebook.com/rosegoldlearning for more podcast info, business coaching, courses and mentorship programs coming soon! If you would like to book in for a free 30 min business coaching session over zoom email me at [email protected]
Two ways to attract new clients
13:56Is your business ready, prices set, retail on the shelves, insurance, website, social media done? Sounds perfect- what could be missing? Clients. The biggest mistake that new business owners make is assuming that clients will come flocking in once you open your doors. Not that long ago you were able to place an ad in your local newspaper saying you are starting a new business and clients would show up. Why? because advertising was limited to a few places and most people got their information from those places. Those times are long gone. Today’s client is sophisticated, inundated with ads coming from all directions and overwhelmed with options. There are influencers, product placement in movies and tv shows, and celebrities pushing their own beauty lines. How do we compete with that?In this episode we look at two ways to gain new clients:1) We look at the client's pain points and break them down. 2) We ask the clients for their opinions and feedbackSeem simple? It can be but doing this properly can gain you followers and new clients. Best thing is the clients you attract are your ideal clients! Please follow us on social media @rosegoldlearning We will be adding some courses, business coaching and mentoring programs. If you have any questions please email us at [email protected]
How to treat clients who have had bad experiences elsewhere
12:48How to treat clients who have had bad experiences elsewhereWe have all had bad experiences in the past. How do you deal with clients in your spa or salon who were traumatized by past experiences elsewhere? Listen to some personal stories from myself as well as some of our clients and how to overcome these negative memories.Our spa is known for being body positive because I never want clients to feel like I have felt in other places. Being a plus sized provider I can relate to clients feeling insecure coming in for treatments. Seven ways to help clients have a better experience with you:EmpathizeBe gentle and walk them through the appointmentAsk your client what made their past experience terrible so you can learn from itListen and acknowledgeCheck in during and after the appointmentNever berate another businessDeliver above and beyondInvest in yourself with mentorship, business coaching and advanced training. Be the best version of yourself and the best in your field. With our business Rosegold Learning we train and will soon be offering a mentorship program. Follow us at @rosegoldlearning on IG and FB or send an email to [email protected] for more info. Thank you so much for listening
How to earn 100k from waxing
11:14Because waxing has high margins and low overhead expenses, it is one of the most lucrative personal services. In this episode we talk about how to earn more per hour.We talk about investing in your education whether that is at a trade show such as the IECSC, taking extra training to hone in on your niche. We discuss the difference between a business coach and a mentor. See below how to reach us for these services.knowing your numbers. How much do you currently earn per service and how long do they take to complete? You can increase the amount of money you make per hour by deleting a low valued service, increasing your pricing or reducing the time it takes to complete the service. Provide the very best customer experience with each appointment. Your clients come to see you. What you charge for your service is secondary compared to the connection they have with you. Nurture your clients and keep them referring others to you and coming back for their appts. If you would like more info about how to get to 100k (or more!) through business coaching or mentorship please contact us at [email protected].
How to use marketing in a recession
10:56Is there such thing as marketing in a recession? We look at how we can save money as well as how to market during economic downturnsIn this podcast we will talk about how to reduce our expenses and make sure we use our business spending dollars efficiently and effectively by streamlining your processes. It's time to double down on marketing during a recession. While other businesses cut their marketing dollars focus on your marketing to get the clients other businesses are not reaching.During a recession, more than ever, it’s important to do whatever you can to stay top-of-mind for customers. Keep your marketing consistent so followers know what to expect from you and look for your posts.
Marketing to the last minute holiday shopper
10:57The holiday season is here. There are so many people who wait to the last minute to buy their holiday gifts. How do you market to those last minute holiday shoppers?We go through 5 tips:Have an amazing social media presence Support your late shoppers Have an online presence Promote gift cardsBundle your services with your products
Overcoming the challenges of being a solopreneur
13:23Overcoming the challenges of being a solopreneurThis week we talk about working solo and being an entrepreneur. You do every job and get no paid breaks or vacation. We discuss some of the challenges of being a solopreneur and how we can overcome these challenges.ChallengesFatigueNo BreaksWork/Life balanceHow to say noMotivationManaging your timeSetting up rewardsHaving a strong support system and people to cheer you on
How to sell when you are not "salesy"
12:08How do we improve our sales when we are not “sales people”? Make no mistake, this is a sales job. Whether we are doing services for our clients or recommending retail it is all sales. But it doesn't have to be "Salesy". We talk about successful businesses such as Mary Kay Cosmetics and Zappos and what kind of sales philosophy they used then interpret that in our own sales journeys. We discuss how we can create an amazing sales experience for our clients. If you are looking for information regarding mentorship and our upcoming sales courses please reach out to [email protected].