Outcast

In this episode, we talk about new dynamics within parenting that are shaping families. Co parenting is a phenomenon where people meet on a matching website to become parents together in a non-romantic couple. 'In a world where biological science and equal rights have diversified ways to start a family, platonic co-parenting – the decision to have a child with someone you are not romantically involved with and, in most cases, choose not to live with – remains a relatively new phenomenon' (Deborah Linton, 2020). However, it is a phenomenon that is gathering popularity, with 58% of unmarried mothers considering raising a child with someone who isn’t a romantic partner (Marie Claire, 2020) We interview Deborah Linton (https://twitter.com/deblinton?lang=en), a journalist who has written for The Guardian, Vogue and The Times amongst other titles. We came across Deborah's work when an article on co-parenting caught our eye.  References: https://www.theguardian.com/lifeandstyle/2020/oct/31/i-wanted-to-meet-a-mate-and-have-a-baby-without-wasting-time-the-rise-of-platonic-co-parenting https://www.theguardian.com/lifeandstyle/2020/jan/18/babysitting-embryo-carry-child-for-friend-surrogacy Marie Claire, 2020: https://www.marieclaire.com/sex-love/a30517691/raising-a-child-with-your-best-friend/ spoti.fi/2HeUHct - Think Twice Podcast, https://www.group-think.co.uk/ - Group Think

In this episode, we talk about the importance of understanding family and how family can exist in many forms. We also delve into how this could be used in marketing strategies for brands. We interview Bob Taibbi (http://www.bobtaibbi.com/), a Licensed Clinical Social Worker with 46 years experience primarily in community mental health working with children, couples and families as a clinician, supervisor and clinical director. Bob is the author of 9 books and he has published over 300 magazine and journal articles, and he currently writes a column for 'Psychology Today'. https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt References: https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686 https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471 https://www.youtube.com/watch?v=RyeDBZaxFa8 (Robinson's ad) https://www.youtube.com/watch?v=_zakCmHnpW4 - Jack Daniels - Make it count https://www.youtube.com/watch?v=R15PWjgzHwk - Red Bull Gives You Wings https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator spoti.fi/2HeUHct - Think Twice Podcast, https://www.group-think.co.uk/ - Group Think