Obala: Marketing & Culture

The conversation delves into the influence of sports icons on branding and marketing in football, particularly focusing on the evolution of football boots and the missed opportunities by brands like Puma and Nike. The speakers discuss how athletes inspire young fans and the importance of product quality and storytelling in marketing strategies.00:00 Nike's Return to Roots: A Marketing Revival00:28 The Impact of Iconic Athletes on Brand Identity03:38 Puma's Struggles and Opportunities in Football07:50 The Importance of Product Quality in Brand Success13:12 Missed Opportunities: Branding and Storytelling in Football‬⁠-----------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com

In this conversation, Kush and Ade discuss the evolution of Nike as a brand, particularly in relation to its collaborations with Jordan and the impact of consultants on its direction. He highlights the over saturation of Jordan products and the shift towards casual ism in fashion, emphasizing the need for Nike to innovate and adapt to changing consumer preferences. The discussion also touches on the competitive landscape with Adidas and New Balance, and the importance of maintaining brand identity amidst external pressures.‬⁠-----------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com

In this episode of the OBALA podcast, we dive into the explosive rise of DeepSeek — the Chinese AI model that's making serious waves globally and rattling the dominance of U.S. tech giants like OpenAI.From political undercurrents to stock market shake-ups ( Nvidia losing 15% overnight), we explore how AI is no longer just about innovation — it’s about influence, power, and global positioning.We break down:Why DeepSeek’s launch might be more than just tech newsHow the China vs. U.S. tech war is playing out in real timeWhat this means for your data, your tools, and the companies building on AIWhether AI is being used as a political pawn — and what we should really be paying attention toIf you’re in marketing, business, or just trying to keep up with the wild world of AI — this one’s for you.👇 Watch now, join the conversation, and let us know where you stand.Are we picking platforms — or picking sides?—🔗 Follow OBALAWebsite: https://obala.ukTikTok / Instagram: @obalamarketing🎧 Subscribe for more episodes breaking down marketing, culture, and the future of creativity.

In the final part of our conversation with Rikesh, we delve into the evolving landscape of fashion, particularly focusing on fast fashion's sustainability challenges and the growing consumer awareness around ethical practices with  @RKZUK  . We discuss the importance of brand heritage and authenticity in fashion branding, contrasting Italian and English tailoring traditions. We wrapped up the discussion with life's most important questions - what would you take to a desert island? Follow Rikesh here: 🌍 Website - [https://rkzuk.com/](https://rkzuk.com/) 📸 Instagram - [@rkzuk]( / rkzuk ) 🎥 YouTube - [`@rkzuk]( / @rkzuk ) 💼 LinkedIn - [Rikesh Chauhan]( / rikeshchauhan ) Chapters00:00 Fast Fashion vs. Sustainable Choices05:10 Brand Heritage and Authenticity07:08 Tailoring Preferences: Italian vs. English09:40 Key Elements of a Good Suit13:00 Desert Island Luxury ItemsWe started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com-------------------#luxurymenswear #photography #pittiuomo #savilerow #menswear #aiinfashion #fashionindustry #creativity

The conversation delves into the significance of Kendrick Lamar's Super Bowl performance, exploring its artistic direction, audience reception, and the cultural implications of music ownership. We analyse the performance's impact on hip hop culture and the marketing strategies behind it, while also addressing the criticisms and reactions from fans and critics alike.Welcome to the Marketing & Culture Podcast 🎙️We created this podcast to bring a fresh aesthetic and perspective to the marketing world. Join us as we explore how marketing is used by businesses, brands, and creators we have a personal interest in—discussing what’s happening right now in the industry.About OBALA Marketing 🚀We help businesses grow, manage, and engage their online audiences.If you’re looking to:✅ Grow your online presence✅ Create and deliver engaging marketing campaigns✅ Understand marketing performanceLet’s chat! Contact us here: 🌍 www.obala.uk📱 Follow Us on Social🔹 Instagram:OBALA MarketingAdeKush🔹 TikTok:OBALA Marketing🔹 LinkedIn:Ade AbioseKush Unadkat📩 Subscribe to Our Newsletters for Exclusive Marketing Insights📈 Weekly insights & trends from Kush: Kurrent Newsletter🎥 Bi-weekly case studies & deep dives from Ade: Share of Voice

In this conversation, Rikesh Chauhan shares his journey from photography to writing, discussing how his experience at Turnbull and Asser led him into luxury menswear. He explores the role of social media in heritage fashion, the significance of Pitti Uomo, and how events shape the menswear industry. Rikesh also reflects on the intersection of music and fashion, how personal expression drives creativity, and the future of AI in journalism and storytelling. Follow Rikesh here: 🌍 Website - [https://rkzuk.com/](https://rkzuk.com/) 📸 Instagram - [@rkzuk](  / rkzuk  ) 🎥 YouTube - [`@rkzuk](   / @rkzuk  ) 💼 LinkedIn - [Rikesh Chauhan](  / rikeshchauhan  ) Welcome to the Marketing & Culture Podcast 🎙️We created this podcast to bring a fresh aesthetic and perspective to the marketing world. Join us as we explore how marketing is used by businesses, brands, and creators we have a personal interest in—discussing what’s happening right now in the industry.About OBALA Marketing 🚀We help businesses grow, manage, and engage their online audiences.If you’re looking to:✅ Grow your online presence✅ Create and deliver engaging marketing campaigns✅ Understand marketing performanceLet’s chat! Contact us here: 🌍 ⁠www.obala.uk⁠📱 Follow Us on Social🔹 Instagram:⁠OBALA Marketing⁠⁠Ade⁠⁠Kush⁠🔹 TikTok:⁠OBALA Marketing⁠🔹 LinkedIn:⁠Ade Abiose⁠⁠Kush Unadkat⁠📩 Subscribe to Our Newsletters for Exclusive Marketing Insights📈 Weekly insights & trends from Kush: ⁠Kurrent Newsletter⁠🎥 Bi-weekly case studies & deep dives from Ade: ⁠Share of Voice⁠

In this conversation, Rikesh shares his journey from the initial stress of writing for Vogue Business to the evolving landscape of Savile Row, highlighting the increasing diversity and the balance between heritage and modernity in tailoring. He reflects on the future of his writing projects and the resurgence of R&B music, emphasising the importance of representation and authenticity in both fashion and music. ‪@RKZUK‬Welcome to the Marketing & Culture Podcast 🎙️We created this podcast to bring a fresh aesthetic and perspective to the marketing world. Join us as we explore how marketing is used by businesses, brands, and creators we have a personal interest in—discussing what’s happening right now in the industry.About OBALA Marketing 🚀We help businesses grow, manage, and engage their online audiences.If you’re looking to:✅ Grow your online presence✅ Create and deliver engaging marketing campaigns✅ Understand marketing performanceLet’s chat! Contact us here: 🌍 ⁠www.obala.uk⁠📱 Follow Us on Social🔹 Instagram:⁠OBALA Marketing⁠⁠Ade⁠⁠Kush⁠🔹 TikTok:⁠OBALA Marketing⁠🔹 LinkedIn:⁠Ade Abiose⁠⁠Kush Unadkat⁠📩 Subscribe to Our Newsletters for Exclusive Marketing Insights📈 Weekly insights & trends from Kush: ⁠Kurrent Newsletter⁠🎥 Bi-weekly case studies & deep dives from Ade: ⁠Share of Voice⁠

In this conversation, Ade and Kush discuss various marketing campaigns and brand collaborations, focusing on Cadbury's recent viral campaign and its competition with Tony Chocoloney. They critique the effectiveness of celebrity endorsements, particularly Stormzy's partnership with McDonald's, and explore Hoka's community engagement strategy. The discussion also touches on the trend of brands crowdsourcing ideas from the public, questioning whether this practice is innovative or exploitative.Welcome to the Marketing & Culture Podcast------------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat! Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: https://www.instagram.com/obala_marketingAde: https://instagram.com/ade_sov/ Kush: https://www.instagram.com/kaydotuTikTokwww.tiktok.com/@obalamarketingLinkedinAde: https://www.linkedin.com/in/ade-abiose-a-28450960/Kush: https://www.linkedin.com/in/kushdu/Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com--------------------

Part 3 of the conversation with Pippa Danzelman explores the evolving landscape of marketing in the age of AI, emphasising the importance of authenticity and human connection. We discusses the role of AI in enhancing marketing strategies while cautioning against over-reliance on technology. Hear about the significance of building strong relationships between sales and marketing teams, and the need for businesses to understand that not everyone in their audience will be found online, the value of nurturing relationships and community engagement in driving brand recognition.Follow Pippa DanzelmanLinkedin: https://www.linkedin.com/in/pippadanzelman/Go Check Out Mews - https://www.mews.com/enOBALA MARKETINGContact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: https://www.instagram.com/obala_marketingAde: https://instagram.com/ade_sov/ Kush: https://www.instagram.com/kaydotuTikTokwww.tiktok.com/@obalamarketingLinkedinAde: https://www.linkedin.com/in/ade-abiose-a-28450960/Kush: https://www.linkedin.com/in/kushdu/Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com--------------------

In part 2 of the conversation with Pippa Danzelman, we explore various themes including the elitism and purpose of the Davos World Economic Forum gathering, the significance of personal branding in marketing, the importance of taking risks, and how becoming a marketing mum impacts empathy. We also discusses the challenges of marketing jargon and the necessity of building effective marketing teams with feedback loops and diverse personalities.Follow Pippa DanzelmanLinkedin: https://www.linkedin.com/in/pippadanzelman/Go Check Out Mews - https://www.mews.com/enOBALA MARKETINGContact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: https://www.instagram.com/obala_marketingAde: https://instagram.com/ade_sov/ Kush: https://www.instagram.com/kaydotuTikTokwww.tiktok.com/@obalamarketingLinkedinAde: https://www.linkedin.com/in/ade-abiose-a-28450960/Kush: https://www.linkedin.com/in/kushdu/Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com--------------------