Neville Medhora Talks Copywriting podcast

SWIPES Email: Smart Marketing, Optimal Learning, Everyday Efficiency, Life Phases, and Sunglasses Strategy

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A custom builder uses simple, cost-effective direct mail to send quick notes with addresses of nearby projects, encouraging neighbors to visit and resulting in high-value contracts. Despite its poor design, an "ugly" yet successful waitlist page engages readers effectively. Learning retention is improved by active participation and teaching, while daily habits and practical tips like grilling and buying bulk sunglasses emphasize efficiency and convenience through various life phases.

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