The Photography Clinic

The call that books your clients isn’t a sales pitch. It’s barely about selling at all.So many photographers skip the booking call entirely because it feels pushy and makes them anxious. Abigail used to refuse point blank to get on the phone. In this episode we unpack why that fear is costing you bookings and how to turn the call into the easiest, most natural part of your client journey.We get into why it feels like a sales pitch when it shouldn’t, what the call is actually for (a two way vibe check, both of you sizing each other up), how to spot red flags before you book a client who’ll drain you, and the mindset shift that changes everything: you’re confirming, not convincing.If talking to clients on the phone makes you want to hide, start here.New episodes every other Friday. Follow along for honest answers and real business fixes.If you have a problem you would like us to diagnose contact us via [email protected] Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinicJoin Our Youtube channel membership to get podcast episodes a day early: https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Most photographers think the sale is won or lost at the ordering appointment. It’s actually decided weeks before.In this episode we dig into average spend, one of the biggest levers in your photography business and one almost nobody pulls on purpose. If your clients book and then spend the bare minimum, this is why.We get honest about the dread of in person sales (Abigail used to hope clients wouldn’t turn up), why online galleries and set packages quietly cap your income, and how to make the ordering appointment feel natural instead of pushy. Plus the two shifts that actually move the number: tracking your true average spend, and seeding your products long before anyone sits down to buy.If selling to your clients makes you cringe, this one’s for you.New episodes every other Friday. Follow along for honest answers and real business fixes.If you have a problem you would like us to diagnose contact us via [email protected] Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinicJoin our Youtube channel membership to get podcast episodes a day early:https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/joinGet 20% off Light Blue CRM - https://www.lightbluesoftware.com/referral/ALP20

You're getting enquiries. They're just not turning into bookings. And it's usually not your prices.In this episode we unpack one of the most overlooked part of the client journey: the enquiry stage. It's where most photographers quietly lose clients, and it's rarely for the reason they think.We cover the three things that make good enquiries drop off, plus how we fixed all three.If you're busy answering enquiries but not filling your diary, this one's for you.New episodes every other Friday. Follow along for honest answers and real business fixes.If you have a problem you would like us to diagnose contact us via [email protected] Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinicJoin this channel to get podcast episodes a day early:https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/joinGet 20% off Light Blue CRM - https://www.lightbluesoftware.com/referral/ALP20

You raised your prices. It felt brave, maybe a bit sickening, and then almost nothing changed. If putting your numbers up barely moved your income, this episode explains why the price was never the whole problem. In episode 2 of The Photography Clinic, we diagnose one of the things almost every photographer gets wrong first: treating the headline price as the only lever. We explain why your income is really set by what each client spends and who you attract, and the shifts that actually move the number. This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable. What we cover: Why a higher price alone just makes you a more expensive version of the same business.The difference between your session fee and your average sale. How packages and flat fees put a ceiling on what clients can spend.Giving clients clear ways to spend more, without being pushy. Why positioning decides who you attract.Fixing who enquires before you touch the number. Follow The Photography Clinic so you never miss an episode. New episodes every other Friday.If you have a problem you would like us to diagnose contact us via [email protected] Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinicJoin our YouTube memberships to get podcast episodes a day early, plus lots more: https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

Your photography is good. Your clients are happy. So why isn't your business actually growing? If your enquiries have slowed, your income has plateaued, or your engagement has quietly dropped off, this episode is your starting point.In the first episode of The Photography Clinic, we diagnose one of the most common problems photographers hit: the moment the early buzz fades and growth stalls. We explain why the root cause is almost never your photography, why getting better with your camera can quietly become procrastination, and the small, measurable changes that actually move a photography business forward.This is for photographers stuck in the awkward middle: good enough behind the camera, but struggling to make the business side sustainable.What we cover:Why better photography won't fix a stuck businessThe real root cause behind slowing enquiries and incomeWhy nobody teaches photographers the business sideHow to change what you measure this monthBuilding an admin day that actually sticksPicking one issue and starting thereNew episodes every other Friday. Follow along for honest answers and real business fixes.If you have a problem you would like us to diagnose contact us via [email protected] Get the Clinic Notes - https://www.abigaillewisphotography.co.uk/for-photographers/the-photography-clinicGet 20% off Light Blue CRM - https://www.lightbluesoftware.com/referral/ALP20 Join our YouTube memberships to get podcast episodes a day early, plus lots more:https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/join

After months of conversations, livestreams, podcast episodes and a lot of reflection behind the scenes… we’ve made a big decision.In this episode, we’re talking about why Mother, Baby & Us is coming to an end.This wasn’t an easy decision. Mother, Baby & Us has been such a huge part of our journey, but over time we realised the podcast had grown into something much bigger than maternity and newborn photography. The conversations we’re having now are about photography business, creativity, mindset, marketing, burnout, pricing, growth and building a sustainable career as a photographer.We realised the content had evolved, but the name hadn’t.In this episode, we’re sharing:- Why we decided to rebrand- The conversations that sparked the change- What “The Photography Clinic” means to us- What’s staying the same (and what’s changing)- Where we want to take the podcast nextThis isn’t goodbye, it’s the start of a brand new chapter, and we’re so excited to bring you along with us.Welcome to The Photography Clinic Chapters00:00 – The Final Episode of Mother, Baby & Us00:40 – Why We’re Rebranding the Podcast01:26 – How the Podcast Outgrew Its Original Name03:08 – Conversations With YouTube & Other Creators04:33 – Bringing All Our Teaching Under One Brand05:32 – The Meaning Behind “The Photography Clinic”07:47 – Revealing the New Podcast Name09:04 – Solving Real Problems for Photographers12:29 – How Live Streams Changed the Podcast15:24 – What’s Staying the Same16:00 – What’s Next for The Photography Clinic17:56 – The End of an Era

In our last episode, we talked about why pricing feels so hard for photographers. But what if the problem isn’t just confidence, what if it’s positioning?In this episode of Mother, Baby & Us, we’re unpacking why some photographers are able to charge more and still attract the right clients, while others feel stuck competing on price.We dive into how positioning shapes the way your work is perceived, from your messaging and branding to the experience you offer and the clients you attract. Because often, it’s not about raising your prices, it’s about changing how your business is seen.If you’ve ever wondered why two photographers can offer similar work at completely different price points, this episode will help you understand what’s really going on behind the scenes.Sometimes the difference isn’t the price, it’s the positioning.Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/  The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack Chapters: 00:00 - Introduction: Why positioning matters for your pricing 01:54 - Defining positioning: Knowing your ideal client and niche 02:14 - Myth-busting: Does lower pricing undermine the industry? 03:40 - The "Middle Ground" trap and why it’s hurting your business 04:42 - Defining ourselves as a luxury service vs. pricing 05:39 - Why we struggled when we first started (Lessons from the middle ground) 06:40 - How to identify your Unique Selling Point (USP) 07:40 - Case Study: Our specific ideal client for maternity and newborn 09:44 - The Jimmy Choo analogy: Selling an experience, not just a product 12:20 - Guiding the client journey through your website 13:43 - Why we don’t focus on price on our website 14:15 - Volume-based vs. Value-based: Which strategy is right for you? 15:55 - Why your Instagram grid isn't your main marketing tool 16:40 - Why owning your website is essential in 2026 18:45 - The difference between interruption marketing and search based marketing 20:40 - Using SEO and blog posts to position yourself as an expert 25:35 - How positioning leads to pricing confidence 26:30 - Final advice and where to go nextwww.abigaillewisphotography.co.uk

Pricing is one of the biggest struggles photographers talk about but what if the problem isn’t actually the numbers?In this episode of Mother, Baby & Us, we’re unpacking why pricing can feel so uncomfortable for photographers and why spreadsheets and pricing calculators rarely solve the real issue.We talk about the fears and mindset blocks that sit behind pricing decisions, from worrying about losing bookings to comparing yourself with other photographers and waiting until you feel “good enough” to charge more.If you’ve ever hesitated to say your prices out loud, apologised for your pricing or constantly changed your packages without feeling any more confident, this conversation is for you.This episode isn’t about formulas or complicated pricing strategies, it’s about understanding the emotional side of pricing and learning to trust your value as a photographer.Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/  The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack Join this channel to get access to members only live streams and more - https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/joinChapters00:00 — Intro   00:19 — Issues Before The Podcast01:29 — In Our Live Stream Era04:30 — Emotional Side of Pricing08:20 — The Fear of Being Too Expensive12:53 — Building The Confidence In Ourselves14:36 — You’ll Never Be “Ready”16:21 — How To Justify Your Pricing23:10 — Is Our Pricing Is Working For Us?27:54 — Positioning Your Photography Business29:26 — Outrowww.abigaillewisphotography.co.uk  

Your photography business has grown but have your habits kept up?In this episode, we’re talking about what happens when your business evolves but you’re still operating with the mindset, systems and patterns from an earlier stage.Many photographers hit a plateau not because they aren’t talented, but because they’re still:– making decisions from scarcity– overworking out of habit– avoiding delegation– operating reactively instead of strategicallyGrowth requires different behaviour. What got you here won’t necessarily take you further.If your photography business feels stuck, overwhelming or harder than it should be, this conversation is for you.We’ll explore how to recognise outdated habits, shift into a new level of leadership and build a business that matches the stage you’re actually in.Subscribe for fortnightly conversations about building a sustainable, profitable photography business.Light Blue CRM for Photographers - https://www.lightbluesoftware.com/referral/rf_72M94VTTCull, Edit, Deliver Faster with Aftershoot get 10% off - https://aftershoot.com/explore/?ref=abigail10Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/  The Maternity Academy Spain - Use code MBU25 for 25% off! - https://www.abigaillewisphotography.co.uk/the-maternity-academy  The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack Join this channel to get access to members only live streams and more - https://www.youtube.com/channel/UCqorebmeGsNQQ9mK-jDNaVw/joinChapters00:00 — Intro   00:15 — Bad Habits In Photography01:16 — Our Most Recent Habit Change03:49 — Signs Your Business Has Evolved (But You Haven't)11:35 — The Excuse We Always Make13:29 — Common Habits Photographers Have17:53 — The September We Don't Talk About19:12 — How To Audit Your Habits24:38 — Automation Isn't Lazy28:38 — Sustainability Is A Skill32:23 — Light Blue Software Saved Our Business / Outrowww.abigaillewisphotography.co.uk  Abigail Lewis Photography are an international award winning, Maternity and Newborn Specialist photography team.  Focusing their time and experience in creating breathtaking artwork that will be treasured by your growing family for generations to come. Abigail is the force behind the camera, immortalising your memories and Kristie is Creative Director, ensuring your experience and needs are met. Together they work as one to make sure your journey into parenthood and beyond is empowering and unforgettable.

In photography, it’s rarely the big, dramatic decisions that shape your career. It’s the small ones, the quiet choices you make without realising their impact at the time.In this episode of Mother, Baby & Us, we’re reflecting on the decisions we didn’t fully understand until we looked back. The boundaries we set (or didn’t), the opportunities we said yes to, the systems we delayed, and the moments that quietly changed the direction of our businesses.We talk about why hindsight brings clarity, how reflection can be a powerful tool for growth, and how photographers at any stage can start making more intentional decisions, without pressure or panic.This episode is for photographers who feel like they’re “somewhere in the middle”, who know they’ve grown, but want to move forward with more confidence and clarity.Sometimes progress isn’t about doing more.It’s about noticing what’s already shaping you.Join the conversation in our Facebook group - https://www.facebook.com/groups/690300729099443/  The Maternity Academy Spain - Use code MBU25 for 25% off! - https://www.abigaillewisphotography.co.uk/the-maternity-academy  The Photographer's Power Pack FREE DOWNLOAD - https://www.abigaillewisphotography.co.uk/the-photographers-power-pack Chapters00:00 — Intro   00:29 — The Podcast Is Changing02:29 — Reflection Is As Important As Planning05:00 — Why We Avoid Looking Back05:53 — What Reflection Actually Gives You11:37 — Reflection Without Judgement13:18 — Taking The Emotion Out Of Reflection19:20 — Peaks And Pits25:17 — Recap26:30 — Emoji Refection Outrowww.abigaillewisphotography.co.uk  Abigail Lewis Photography are an international award winning, Maternity and Newborn Specialist photography team.  Focusing their time and experience in creating breathtaking artwork that will be treasured by your growing family for generations to come. Abigail is the force behind the camera, immortalising your memories and Kristie is Creative Director, ensuring your experience and needs are met. Together they work as one to make sure your journey into parenthood and beyond is empowering and unforgettable.