Mortgage Marketing Expert

Evan Carmichael returns to the Mortgage Marketing Expert podcast to talk about what actually matters right now for already-successful mortgage and real estate professionals who feel like they've plateaued: belief, momentum, and service at a higher level. Evan breaks down how to scale impact through content and team, why most industry content feels inauthentic, and doesn't work, and shares a practical strategy for using interviews with your top local referral partners to build trust, create content naturally, and generate real business. They also cover simple one-timer videos to answer common client questions, how to rebuild momentum when motivation fades, and why borrowing belief from the right voices can keep you consistent long enough to win. Evan Carmichael is an entrepreneur, author, and speaker best known for creating Believe Nation, a personal-development brand and content platform built to help entrepreneurs strengthen belief, build momentum, and scale impact. He's the author of multiple books, including Built to Serve and The One Word, and his entrepreneurial YouTube content reaches a massive global audience of nearly 4.5 million subscribers on YouTube.    00:00 Navigating Change in a Noisy Digital World 02:46 The Power of Service and Impact 05:17 Scaling Your Influence Through Content 08:01 Building Authentic Relationships in Business 10:40 Creating Engaging and Authentic Content 13:13 Overcoming Confidence Barriers in Content Creation 16:17 Gaining Momentum and Belief in Your Journey 21:31 Practical Tips for Mortgage Professionals   Connect with Evan Carmichael: YouTube | Instagram | Website If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the FREE M1A Monthly Mastermind Group  

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Mark Perkins for an impromptu, wide-ranging conversation. They break down why most mortgage and real estate professionals stall out, not from lack of tactics, but from lack of resilience, belief, and daily execution. They unpack the dangers of waiting for certainty, the difference between trying and being committed, why mindset always precedes results, and how elite producers build referral-based businesses by delivering standout experiences. This episode is a raw look at coaching, accountability, entrepreneurship, and what it actually takes to stay in the game long enough to win. Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of The Necessary Entrepreneur podcast.  Mark has built one of the fastest-growing real estate companies in the US, based in the Cincinnati, OH area. His relentless drive and passion for changing the lives of his agents has fueled the company to hundreds of agents across multiple states. He created a podcast that inspires industry professionals to shape their own futures by taking action and making the leap into entrepreneurship, one interview at a time. 00:20 The Importance of Quick Business Planning 02:54 Navigating Uncertainty in Business 05:39 The Role of Resilience in Success 08:23 Commitment vs. Trying in Achieving Goals 11:08 Mindset and Its Impact on Performance 13:53 Building Effective Systems for Success 16:24 The Power of Coaching and Accountability 18:57 Overcoming Fear and Self-Judgment 25:33 The Importance of Being Coachable 27:44 Building Daily Habits for Success 29:44 Transitioning from External to Internal Accountability 30:42 The Power of Referral Business 33:25 Creating Value Through Experience 38:22 Willingness vs. Ability in Achieving Success 44:48 Accountability and the Role of Coaches 50:23 Hiring and Retention in the Mortgage Industry 53:08 Recruitment Strategies for Mortgage Brokers 55:04 The Importance of Honest Communication in Teams 57:20 The Entrepreneurial Journey: From Employee to Owner 01:00:46 Self-Awareness and Personal Growth in Entrepreneurship 01:03:59 Qualities of a Successful Entrepreneur 01:06:00 Contentment vs. Ambition in Entrepreneurship 01:11:19 Embracing the Process of Entrepreneurship Connect with Mark Perkins: Instagram | LinkedIn | Podcast If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the FREE M1A Monthly Mastermind Group  

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building. Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how to flip lead generation from outbound to inbound, and how high performers reframe fear, build resilience, and maintain momentum over the long term. Justin Freishtat is an entrepreneur, investor, and sales leader with experience building and scaling high-growth companies. After spending over a decade growing Heartland Foods to more than $87 million in revenue before its acquisition in 2022, he now works in capital advisory, fund management, and private investing across real estate and private equity, while helping individuals and businesses grow their brands and drive revenue through modern sales and marketing strategies. 00:20 Introduction to Justin Freishtat 01:30 Scaling Heartland Foods: Lessons Learned 05:08 The Power of Authenticity in Branding 06:18 Building Relationships in Mortgage & Real Estate 08:34 Underutilized Sales Habits for Success 11:33 The Role of Physical & Mental Health in Performance 18:28 Comeback Stories and Long-Term Resilience 19:25 Reframing Fear and Staying in Momentum 22:15 Goals vs. Dreams: What Actually Drives Progress 23:35 Why Daily Actions Matter More Than Motivation 28:21 Curiosity, Learning, and Tactical Leveling Up 29:52 Building a Personal Brand That Creates Inbound Opportunity 32:11 Playing the Long Game in Business Connect with Justin: Instagram | LinkedIn If you are enjoying the MME podcast, please take a second to LEAVE US A REVIEW, and JOIN the FREE M1A Monthly Mastermind Group  

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business. Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid.  01:02 Introduction to Michael Most's Journey 03:54 Key Traits for Success in Mortgage Origination 06:57 Understanding the Current Market Dynamics 09:49 The Importance of Collaboration in the Industry 13:09 Scaling Your Mortgage Business 15:56 Time Management and Knowing Your Worth 22:05 Navigating Market Conversations with Clients 23:16 Understanding Borrower Mindsets 26:39 Navigating Market Predictions 28:18 The Importance of Personal Connection 31:09 Building Relationships in Business 35:43 Competing in the Jumbo Loan Market 39:55 Overcoming Underwriting Challenges Connect with Michael Most: https://themostmindset.com  FREE POWER PLANNING SUMMIT - THURSDAY, NOVEMBER 20TH If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN our Free Monthly Mastermind Group

In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your "spring" later or surrounding yourself with the right cohort, Ray's message is clear: the people who win are the ones who keep showing up and choosing progress. Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he's helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He's a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection. 01:30 Ray Raised His Hand 05:45 The Hard Times are Good Times 09:30 It's Not the Same Race 11:15 All in the Details 16:50 Let Go to Grow 20:00 Showing Up is a Differentiator 23:30 Capability and Willingness 25:50 Create Your Spring 28:15 Sacrifice the Time 32:00 Find Your Cohort 37:10 There's Value in Creativity 39:00 Keep Going or Get Out Connect with Ray: Instagram | LinkedIn | YouTube Join Ray's Book Club! BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell and Adam Smith dive into how less competition in today's market actually creates more opportunity for those willing to show up consistently. They talk about getting back to basics—having real conversations, picking up the phone, and building authentic relationships. Adam shares that true success isn't about perfect scripts or aggressive selling, but about listening, asking better questions, and simplifying your message to connect on a deeper level. The conversation is a powerful reminder that mindset, consistency, and genuine engagement are what truly set top professionals apart. Adam Smith is the President and founder of The Colorado Real Estate Finance Group, Inc., established in 2005, and owner of Just The Tips Coaching. He has originated billions in mortgage and finance deals, helping thousands of clients and coaching sales professionals on lead generation, client retention, and zero-cost marketing. Adam is the author of best-selling sales books, hosts a weekly podcast, and frequently speaks for major real estate and mortgage organizations nationwide. He has been recognized as one of the most connected and influential mortgage professionals in the country multiple times and holds several industry awards. Beyond his business, Adam is actively involved in community service, including leadership roles in charitable organizations and emergency response teams in Colorado. 01:30 Less Competition, More Opportunity 06:25 Is it Back to Basics? 10:20 Have the Conversation 13:15 Engagement Doesn't Mean Selling 18:15 The Lost Art of Phone Calls 23:00 Let Them Talk 25:40 Craft the Questions 31:50 Don't Create Problems 36:45 Find the Bite-Sized Piece 40:00 You're Not the Only One Connect with Adam: Website | Facebook | Instagram | LinkedIn | YouTube BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell shares how to reframe frustration into momentum and push past plateaus. He breaks down the difference between a strategy and a real plan, and why execution, consistency, and mindset are the true keys to progress. Phil reveals parts of his personal playbook for moving forward and encourages listeners to evaluate the ROI of their efforts. As the founder of M1 Academy and a mindset coach, Phil delivers actionable insights to help elevate both you and your business. If you're feeling stuck, this episode will provide the clarity and motivation you've been needing. 00:20 Reframe the Frustration 04:30 A Strategy or a Plan? 07:05 Execution, Consistency, and Mindset 10:30 Phil's Playbook 13:25 Join the Movement Forward 19:20 What's Your ROI Worth? 23:35 Have You Plateaued? CONNECT WITH PHIL LEARN MORE ABOUT M1 ACADEMY COACHING JOIN THE NEXT SESSION OF THE BREAKTHROUGH BLUEPRINT BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group TAP INTO M1 ACADEMY'S FREE RESOURCES! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell sits down with Sean Herrero to explore how mindset is the foundation for success in both business and life. They break down the difference between excuses and real obstacles, highlighting how personal responsibility shapes outcomes. The conversation encourages listeners to shift their focus to solutions, stay rooted in their "why," and make the most of the tools and resources they already have. It's a powerful reminder that the right mindset unlocks the full potential of everything around you. Sean Herrero is a leading mortgage advisor in the Bay Area with over 20 years of industry experience. After spending 15 years supporting mortgage advisors behind the scenes, he began working directly with homebuyers in 2017 and quickly rose to rank among the nation's top 500 mortgage advisors. He is dedicated to empowering real estate professionals and guiding homebuyers to make confident, informed decisions. Beyond his own production, Sean mentors Loan Officers through his MNDST Event, where he teaches the mindset and strategies needed to build a successful business. 01:30 Catching Up with Sean 04:20 Excuses are not Reasons 08:15 People Pay for Wisdom 12:30 Now what? 14:45 Solution-Focused Lending 19:00 Don't Be a Taker 23:45 Define the Why 27:40 Override Your Thoughts 31:30 Mindset Before Tactics 35:55 Use the Tools You're Given 39:00 Find Your People Connect with Sean: Instagram | Website BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696

In this episode, Phil Treadwell talks with Michael Brennan about redefining leadership and making intentional impact. Michael emphasizes that leadership is a verb, not a noun; it's about taking action, not holding a title. He encourages listeners to "lead up" regardless of their role and to say yes to opportunities that create growth. They discuss how consistency builds trust over time and how small actions, like a thoughtful text, can make a big difference. Michael Brennan is the president of Nationwide Mortgage Bankers (NMB), overseeing sales and operations across 47 states. He leads the NMB Affinity Platform, a financial wellness initiative built on strategic partnerships. Previously, he was president of Movement Mortgage, where he helped grow the company to 5,600 employees and $33 billion in annual volume. Michael is also active in philanthropy, supporting global nonprofits and serving as a key partner in John Maxwell's EQUIP Foundation. 01:30 Meet Michael 06:20 It's Not How It's Always Been 10:15 Lead Up 13:20 Leadership is a Verb 16:55 Never Say No 22:05 Consistency Compounds 24:50 Part of the Impact 32:20 Send That Text Connect with Michael: Website | LinkedIn BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696  

In this episode, Phil Treadwell sits down with Caleb David for a real and motivating conversation about what it means to show up with purpose. They dive into the power of being in the right rooms, asking instead of assuming, and listening to what's not being said. Caleb shares how aligning passion with purpose and checking in with yourself can lead to meaningful growth. A must-listen for anyone who wants to lead with purpose and show up more powerfully in life and business. Caleb David is a top commercial real estate broker in Colorado Springs, known for his people-first approach and expertise across multiple sectors. As an investor and owner, he brings strategic insight to advising clients locally and globally. He hosts the Commercial Real Estate Unfiltered podcast and founded The Table Initiative to foster meaningful community connection. Caleb's mission—whether in business or philanthropy—is to create space where people feel seen, heard, and valued. 01:30 Meet Caleb 04:50 Be in the Right Room 06:55 Ask, Don't Assume 11:25 Listen to What People Don't Say 15:55 Turn Passion into Purpose 19:10 All In Wherever You Are 22:25 Stop, Breathe, What Do You Need 25:40 Are You Capable and Willing? 30:00 Celebrate Every Win 32:00 Show Up Every Day Connect with Caleb: Instagram | Facebook | LinkedIn | Website | Email  Check out Crazy Love Africa! BE IN THE ROOM WHERE GROWTH HAPPENS: M1A Mastermind Group If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696