Master The Inbox

Got a question? Send it overA teaser can help someone plan a purchase before your promotion opens. Monica explains how to move from a relevant goal to a product preview and an explicit invitation, then follow through with a useful VIP experience and emails that help new subscribers get to know your offer.What you’ll learnHow to make the first teaser relevant to a goal your subscriber already cares about.Why revealing the product and sale date can help someone consider the purchase before launch day.How Monica used dress previews, size information and availability details to help shoppers plan.How a VIP signup can identify interest in a specific offer, without treating that interest as a guaranteed sale.What you can offer VIPs beyond a bigger discount, including meaningful early access or relevant extra support.Why new subscribers need context, proof and a view of the student experience before the promotion.What to measure alongside opens, including confirmed VIP signups, replies and preference changes.Resources mentionedThe Master The Inbox Black Friday season — the episode’s primary invitation: follow along and explore the related conversations.NRF’s 2026 holiday consumer surveyAttentive’s 2026 BFCM shopper reportKlaviyo’s Black Friday sending guide8 Black Friday email types beyond sale remindersBlack Friday offers: Give buyers a reason beyond priceMaster The Inbox on LinkedInMaster The Inbox on InstagramHi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overYou have 20,000 contacts on your email list—but is sending all of them your Black Friday campaign a good idea? Monica Badiu sits down with Radek Kaczyński, CEO of Bouncer, to discuss email verification, ageing lists, and the risks of increasing sends after months of inconsistent contact. You’ll learn what to check before a promotion, how verification differs from double opt-in, and why a technically valid address still needs a thoughtful sending strategy. Radek also shares Bouncer’s own deliverability setback and a 20% first-purchase offer for listeners.00:00 — Is your list ready for Black Friday?02:00 — Three risks in a 20,000-contact campaign plan05:00 — Bouncer’s own deliverability setback08:00 — The service-counter problem that led to Bouncer16:00 — Why addresses become invalid or risky24:00 — Bounce rates and what to do when they rise33:00 — What verification adds to your email platform40:00 — Older segments, re-engagement and quiet customers46:00 — Verification versus double opt-in53:00 — Bouncer and the listener offerWhat You’ll Learn in This EpisodeList quality, sending consistency, and engagement are separate issues to review before increasing promotional emails.An address can be incorrect when someone signs up or become unusable later as their circumstances change.Verification can provide information before sending; bounce reports show what happened when a delivery was attempted.Rising bounce rates deserve investigation, and acceptable limits and enforcement vary between email providers.Older segments may need technical checks and a careful re-engagement plan before they join a promotion.Low email engagement doesn’t describe every aspect of a customer relationship; purchase history and other relevant signals add context.Verification and double opt-in serve different purposes and can complement one another.Deliverability recovery can take time: Radek says Bouncer’s own problem took about six months to stabilise.Hi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overGetting someone to join your membership on Black Friday is only the beginning: what happens next needs to give them a reason to stay. Murtaza Bambot, founder and CEO of Heartbeat, shares how to connect your offer with the first week inside your community, drawing on examples of paid waitlists, group onboarding and annual membership promotions. You’ll learn what to plan before the sale, how to communicate the value beyond your content library, and where email can help members take their next step. A practical conversation for course creators, coaches and consultants selling memberships this Black Friday.This episode is sponsored by Heartbeat, a platform for building a community people will pay for.Master the Inbox listeners get 20% off their first 3 months of Heartbeat with code MASTERTHEINBOX, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).About MurtazaMurtaza Bambot is the founder and CEO of Heartbeat, a platform for paid communities and memberships. Before building Heartbeat, he helped run the community at Georgia Tech’s startup accelerator. His experience connecting tools and supporting founders shaped the platform he went on to build with his co-founder. In this conversation, he shares lessons from building Heartbeat and working with community owners.Heartbeat | Murtaza on LinkedIn Listener offer and resourcesTry Heartbeat with the code mastertheinbox for 20% off your first three months, on top of the 14-day free trial (Affiliate disclosure: I receive a commission when you use my code).Timestamps00:00 Selling memberships during Black Friday01:00 Plan the first day, three days and seven days04:00 How Murtaza came to build Heartbeat11:00 Give members a path beyond the content library15:00 The $1 paid waitlist for a January challenge18:00 Onboarding and automations for more members29:00 Relevant offers inside your community34:00 Re-engagement and Black Friday offer design39:00 Write emails from your community’s real conversations44:00 Are you ready to build a paid membership?Hi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overYour Black Friday offer is live, but what should you email next besides another reminder about the discount? Monica Badiu walks through eight types of Black Friday emails, from announcements and value-building messages to objection handling, social proof, FAQs, bonuses, urgency, and last calls.What You’ll Learn in This EpisodeA short announcement can work when your audience already understands the offer and has been prepared for the sale.A value email should explain the outcome and relevance of a purchase alongside the savings.Objection-handling emails can address time, experience, technology, or price without assuming a discount resolves every concern.Social proof becomes more useful when the student’s starting point and experience relate to the reader’s hesitation.Urgency should explain what actually changes when the deadline passes.FAQ and bonus emails can answer practical questions and make implementation support easier to understand.A last-call email can be direct when earlier messages have already explained the offer.You can combine email purposes or use fewer than eight messages, depending on the buying decision.Resources MentionedBlack Friday Emails That Don’t Suck — Monica’s course with walkthroughs, examples, and templates. https://www.monicabadiu.com/course-black-friday-emails-that-dont-suck/ Master The Inbox Black Friday season — the wider collection on campaign preparation and strategy. https://www.monicabadiu.com/black-friday-podcast/ Copyhackers — discussed as an example of explaining purchase value in context.Mindvalley — mentioned as an example of a more developed announcement email.Master The Inbox on LinkedIn https://www.linkedin.com/company/108863531Master The Inbox on Instagram https://www.instagram.com/mastertheinbox_Hi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overBefore you increase your Black Friday email sends, find out who still wants to hear from you and what they need now. Monica Badiu shares email re-engagement strategies drawn from campaigns she received in two research inboxes, including useful resources, permission checks, and offers for former customers. You’ll learn how to choose an approach for different subscriber groups, collect information that improves your segmentation, and decide what to do when people don’t respond.Show notesA former student, someone who downloaded a checklist, and a subscriber whose goals have changed can all look inactive in your email platform. Drawing on campaigns she received during September, Monica explores how to reconnect with each group and turn re-engagement into useful information for your next promotion.What You’ll Learn in This EpisodeRe-engagement, permission checks, and customer win-back campaigns serve different purposes, even when they overlap.A useful resource can give subscribers a reason to respond before a more direct confirmation email.Former customers need messages that acknowledge their purchase history and possible next step.Questions about a subscriber’s current situation can reveal whether your planned Black Friday offer fits.Clicking for a coupon tells you something different from choosing newsletter topics or confirming a subscription.Topic mismatch can explain inactivity when someone has already solved the problem that brought them to your list.Excluding long-term inactive contacts from a promotion is a different decision from permanently deleting their records.Key TakeawayChoose one lead magnet and spend 10 minutes drafting a question about the problem it helped people address. Give subscribers three or four clear answers that describe where they might be now. Before sending, decide how each answer should change the content or offer they receive next.Research ContextThese examples come from emails Monica received in two research inboxes. They show her experience as a subscriber, not the senders’ complete campaigns, internal segmentation, or performance results.Resources MentionedRevive Your Email List — plan your re-engagement campaign and decide what to do with subscribers who respond or remain inactive.Why your Black Friday emails might never reach the inbox—and what to do before November — the related deliverability episode and article.Master The Inbox Black Friday season — more conversations about preparing your campaign.Master The Inbox community — resources and support for course creators.Kit and Klaviyo — email platforms mentioned when discussing personalised messages.Duolingo — mentioned in Monica’s language-learning example.Master The Inbox on LinkedInMaster The Inbox on InstagramHi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overA bigger Black Friday discount won’t tell your audience why your course is worth buying. Monica Badiu and Charlotte “Charlie” Sargeant, founder of The Creative Strategy Lab, unpack the customer research that helps you build a more relevant offer. You’ll learn to identify buying motivations beyond price, turn customer language into messaging, and test your positioning through email before your promotion starts. For course creators, coaches, and consultants who want a stronger reason to buy than “70% off.”Episode SummaryChoosing your Black Friday discount is easier than working out what would make someone want your offer. In this conversation, Monica and Charlie explore buyer identity, speed, convenience, and desired outcomes—and explain how testimonials, sales conversations, and email surveys can help you decide what to sell and how to position it.What You’ll Learn in This EpisodeFollowing competitors into deeper discounts can attract buyers whose main reason to return is another price cut.Your Black Friday course offer competes for the same budget as purchases outside your industry.Buyers at beginner, intermediate, and advanced levels need messaging that reflects their specific challenges and confidence.A faster route or a done-with-you option can appeal to customers who value convenience more than a lower price.Testimonials, Reddit discussions, social comments, DMs, and sales call notes reveal language you can use to explain your offer’s value.Counting recurring customer problems gives you a starting point for testing messaging instead of choosing an angle on instinct.Monica’s two-step email research process connects audience struggles and future goals to the offer she plans to promote.Key TakeawayBefore writing your next promotional email, spend 10 minutes reading five customer replies or testimonials. Note one problem that appears more than once, keep the customer’s wording, and identify which part of your offer addresses it. Use that connection to draft your opening paragraph before you mention the discount.About the GuestCharlotte “Charlie” Sargeant began in paid social and moved into creative strategy as customer insight and ad messaging became a bigger part of her work. Her agency leadership experience included overseeing creative strategy across more than £22 million in annual ad spend. She founded The Creative Strategy Lab, where she helps marketers use customer research to shape messaging and offers.Connect with Charlotte on LinkedIn or visit The Creative Strategy Lab for her work and newsletter.Resources MentionedBuild your campaign with the Black Friday podcast seasonCharlotte Sargeant on LinkedInThe Creative Strategy Lab and newsletterMaster The Inbox on LinkedInMaster The Inbox on InstagramReddit — one of the customer research sources discussed.Copyhackers — the company behind Copy School, mentioned in Monica’s buying experience.Kit, ChatGPT, and Claude — tools mentioned in the discussion about email and research support.Google Analytics — mentioned when discussing where traffic and revenue come from.Hi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overYou can have the best discount, the best copy, and a big list and still watch your Black Friday campaign fail because your emails never reached the inbox. In this episode, Monica Badiu shares what she learned after flying to Poland for 48 hours to sit in a room with email deliverability experts who collectively send millions of emails per month including Bouncer CEO Radek Kaczyński, deliverability expert Aleksandra Szulecka-Szmyt, and Kath Pay from Holistic Email MarketingThe decisions you make in September and October determine whether your Black Friday emails land in the inbox or spam, and by November, your reputation is already set.Resources mentioned:Revive Your Email List → monicabadiu.com/revive-your-email-list/ If you want to go deeper on the re-engagement piece specifically, the part that most course creators need to start with, the Revive Your Email List course walks you through the exact three-step framework: how to audit your list, the email templates to re-engage inactive subscribers, the nurture strategy for bringing people back after they re-engage, and real case studies from actual campaigns. Join the community → skool.com/master-the-inbox-school-4845 And if you want to stay close to everything Monica is sharing on Q4 — offers, funnels, what to send your subscribers, copy teardowns, the full Black Friday strategy — the Master The Inbox Skool Community is free to join and active throughout the season.Connect with Radek Kaczyński https://www.linkedin.com/in/radoslawkaczynski/ Follow Kath Pay https://www.linkedin.com/in/kathpay/Learn more about Bouncer https://www.usebouncer.comHi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overEveryone talks about ad budgets and creative strategy for Black Friday. Almost nobody talks about what's happening in your nervous system while the dashboard is flashing red. In this episode, Monica Badiu sits down with Rita Ainsworth — a performance marketing veteran who burned out twice before walking away at the peak of her career — to talk about Q4 ad strategy, the hidden cost of running campaigns under chronic stress, and the counterintuitive truth she discovered: doing less is often the highest-leverage move a high performer can make. Whether you're running ads or managing email campaigns this Black Friday, this conversation will change how you prepare.About Rita AinsworthRita Ainsworth spent over a decade in performance marketing, managing multi-million dollar ad budgets and leading teams across international time zones. After burning out twice — including one episode that left her unable to work more than two hours a day for months — she walked away at the peak of her career and went deep into the science of stress, energy, and the nervous system. She now coaches founders, operators, and marketers on how nervous system state shapes performance, decisions, and leadership. Her practice is built on one principle: state before strategy.🌐 Website: ritaainsworthcoaching.com💬 Find Rita on LinkedIn📋 Take Rita's Nervous System Quiz: find out if you're regulated, stressed, or heading toward burnout, plus practical tips based on your results.Find Monica on LinkedInHi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overHave you ever wondered how often other course creators are emailing their lists — or what they're actually sending? In this episode, Monica Badiu shares six findings from a real competitive study she ran for a client in the language learning space, based on a few hundred emails received over the past year from creators teaching English, French, Spanish, and more. From sending frequency and welcome sequences to launch structures and list hygiene, this is what email marketing actually looks like behind the scenes — and what you can take directly from it for your own list.What You'll Learn in This EpisodeHow many emails the most consistent-revenue creators are actually sending per month — and how solo creators compareWhy emailing only during launches is creating a cold list problem — and what to send between campaigns insteadWhat "the angle" is, why it's the single biggest differentiator between creators selling similar things, and how three creators selling the same course type use completely different emotional frames to convertWhat a deeply personal, front-loaded welcome sequence looks like in practice — including one that opens with a regional British greeting instead of "Hi first name"Why the deadline email is non-negotiable in every launch — and what separates a deadline email that converts from one that feels like noiseWhy re-engagement campaigns are rare among course creators — and why that's a costly mistake, especially if you're running adsResources Mentioned📧 Re-engagement Campaign Course — the exact strategy, email templates, and nurture sequence to win back inactive subscribers and clean your list properly → https://www.monicabadiu.com/revive-your-email-list/ 💬 Find Monica on LinkedIn → https://www.linkedin.com/in/monicabadiu/ 📸 Find Monica on Instagram → https://www.instagram.com/itsmonicabadiu/ Hi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...

Got a question? Send it overYou have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode, Monica Badiu walks through the seven specific reasons your sales emails are getting opened but not acted on — from subject line mismatches and weak CTAs to bad timing and emails that are trying to do too much. What You'll Learn in This EpisodeHow to diagnose whether your bottleneck is inside the email, on the sales page, or at checkout — before you change anythingWhy a curiosity-driven subject line can actually hurt your click rate if the body doesn't deliver on its promiseWhat segmentation has to do with clicks — and how two versions of the same email can speak to completely different audiencesWhy vague, repetitive promo emails fail even when the offer is solidThe difference between action-based and benefit-based CTAs — and which one actually gets clickedWhy your email's only job during a promotion is to make clicking the sales page feel like the obvious next stepHow to use timing and current events to make your promotional emails feel immediately relevantWhat real urgency looks like — and why "sale ends tonight" isn't enough anymoreResources Mentioned📋 Free Email Bottleneck Assessment — find out what's blocking your email revenue → https://www.monicabadiu.com/email-revenue-self-assessment/ 💬 Master The Inbox Skool Community — three plans based on how much access you want → https://www.skool.com/master-the-inbox-school-4845The 7 Reasons at a GlanceSubject line and body mismatch — you earned the open but didn't deliver the promiseNo segmentation — the same email going to everyone speaks to no one specificallyEmails that aren't saying much — vague content with no story, no transformation, no reason to careWeak CTA copy — action-based instead of benefit-basedThe email is trying to do too much — selling, closing, and sending people to five different places at onceThe email isn't relevant to where your reader actually is right nowNo real reason to act now — urgency without stakesHi. And welcome.My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. Other links:Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiuJoin the free Master the Inbox community https://www.skool.com/master-the-inbox-school-4845Visit Monica’s website: https://www.monicabadiu.com Listen more Master the Inbox episodes: https://www.mastertheinbox.com Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/ Read Monica’s blogs: https://www.monicabadiu.com/blogGet your freebies: https://www.monicabadiu.com/freebieGet help with your copywriting by scheduling a free discovery call: ...