Marketplace Academy

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  BlueArray: https://www.bluearray.co.uk/BlueArray Academy: https://www.bluearrayacademy.com/ Follow Gregory on Twitter: @GregoryE_seo

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Petworks: https://www.petworks.com/ 

In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/  Portal Ventures: https://portal.ventures/SEO tools mentioned in the episode:SemrushScreaming FrogKeyword CupidSurfer SEO

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.Article available at:  Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding: Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options. Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter. Sources: Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank What Is the Difference Between Debt and a Loan? James Chen, Investopedia Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter What we invest in. Calm Company Fund The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland v3 terms, Indie.vc Shared Earnings Agreement. Calm Company Fund 7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News Small business lenders: Prosper Business grant foundations: Start-up Chile Business Finland Revenue-based investors: Purpose Ventures Calm Company Fund  Chisos TinySeed  Village Capital Investments Lighter Capital Candide Group Deetken Impact Collab Capital Novel Capital The Considered Directory: directory of investors by Esme Verity  Founder Toolkit by Alex Macdonald is also a great resource. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.Article available at:  Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe Platform cooperavitism. Platform Cooperativism Consortium What are community shares? Ethex Percentage of successfully funded Kickstarter projects as of April 2022. Statista Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy  How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy Crowdfunding pages of campaigns mentioned: Ghost’s Kickstarter campaign The Octopus Club’s Crowdcube campaign Peerby’s OnePlanetCrowd campaign The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello  “Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy How Much Money To Raise. Fred Wilson, AVC The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.  Venture Deals. Brad Feld and Jason Mendelson, Whiley The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy. Blogs to follow: AVC by Fred Wilson Fled Thoughts by Brad Feld Both Sides of the Table by Mark Suster Venture capital funds mentioned: Version One Ventures NFX Point Nine

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.Article available at:  Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading: Pre-Money Valuation. Will Kenton, Investopedia VC Math. Homan Yuen, Hackernoon "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review Pro Rata. Will Kenton, Investopedia Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post Venture Deals. Brad Feld and Jason Mendelson, Whiley Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".Article available at:  Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy.  Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.  Real businesses. Indie.VC Do things that don’t scale. Paul Graham Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy.  How I built a bootstrap marketplace. Mike Williams, Marketplace Academy Ramen profitable. Paul Graham How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains. List of software tools mentioned: Sharetribe Go: no-code marketplace software Sharetribe Flex: low-code marketplace software Instapage: landing page builder Webflow: landing page builder Typeform: form and survey builder Airtable: database management Calendly: booking and time management Zapier: automation The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.Article available at: Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy Sources and further reading: Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! 11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy  "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!Article available at: How to turn your marketplace into a community, Christóbal GraciaSources and further reading:  PaulCamper’s community-building playbook for marketplaces, Marketplace Academy  Two-sided Podcast, Sharetribe  Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista  How to build trust in your marketplace, Marketplace Academy  How to find the best marketplace growth strategies, Marketplace Academy  Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy  Three reasons why marketplaces fail (and how not to), Marketplace Academy  The Fascinating Psychology Behind the Yelp Elite Program, CMX  Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired  The Power Of Online Communities, Neil Perkin  Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch  Brick by Brick: A free guide to building awesome communities, Sacha Greif  How Reddit Got Huge: Tons of Fake Accounts, Vice  Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global  Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups  Read more about marketplaces at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com!