Marketing To Mums

In this episode Belinda Jennings, founder of Mum Central, Mum’s Pantry and Australian Baby Bargains, shares her journey to creating a highly engaged community of 850,000 mothers. Our discussion focuses in on strategies used to build large communities of mothers and attract big brand advertisers. We deep dive into community engagement and Belinda shares her experiences and expertise to share tips and identifies what you need to avoid. In a world where marketers and business owners are often swayed by the overall community numbers Belinda highlights the importance of engagement.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep52-with-belinda-jennings-building-engaged-communities/

Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep51-with-katrina-mccarter-partnerships-collaborations/

In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep50-with-susie-obrien-marketing-to-gen-x-mums/

Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep49-with-katrina-mccarter-power-of-facebook-groups/

In this episode Monica Meldrum, co-founder of Whole Kids, and I discuss the role of purpose in business. Monica shares her journey as a purpose led business and demonstrates how purpose guides their everyday business. We talk about the impact of purpose and how purpose influences the purchase decisions of mothers.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep48-with-monica-meldrum-power-of-purpose/

In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.   For the show notes head to: https://marketingtomums.com.au/podcast/ep47-with-megan-lazovick-growth-of-audio

In this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers and the tips to building your own million dollar micro business. Tina shares her insights on marketing to mothers gained from more than fifteen years in business.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep46-with-tina-tower-growth-of-women-in-business/

In this episode Jacinta Tynan highlights the enormous opportunity for brands and business owners in catering for the growing segment of single and solo mothers. She shares her insights from interviewing more than 40 women about how they are feeling, their fears and challenges. Jacinta explains what brands and businesses are getting wrong when it comes to appealing to single and solo mums and shares key insights around what they can better.   For the show notes head to: http://www.marketingtomums.com.au/podcast/ep45-marketing-to-single-and-solo-mothers-with-jacinta-tynan/

In this episode Sam Wood highlights the enormous growth opportunity within the Health and Wellness industry. We unpack Sam Wood’s business journey over the past 14 years as he shares his insights into the growth of the health and wellness industry and the success of memberships. Sam explains why partnerships have become critical in scaling the business in recent times and shares his top tips on attracting more mothers to your business.    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep44-with-sam-wood-health-and-wellness-boom/

In this episode David Butler highlights the enormous opportunity for brands and business owners in catering for the growing segment of Tech-first parents. He explains why we are seeing so much disruption and innovation within the parenting industry and how this is only set to continue in the coming decades. David demystifies how to appeal to Tech-first parents and shares examples of businesses getting this right. He identifies the mistakes to avoid and the opportunities to be enjoyed for astute marketers.   For the show notes head to: https://www.marketingtomums.com.au/podcast/ep43-with-david-butler-marketing-to-tech-first-parents/