
500. Building Relevance and Resilience into Your SEO with Stephan Spencer
MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence.
We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/500.
More episodes from "Marketing Speak"
Don't miss an episode of “Marketing Speak” and subscribe to it in the GetPodcast app.