Marketing Passivhaus

Darren Macri is the Co-CEO of Wythe Windows, Host of WytheTV, and the current President of the Board of Directors of The Passive House Network. With a background in film & television and construction, Darren realized that sourcing, ordering, and installing high-performance windows was a major stumbling block for people (like him) trying to build to the Passive House standard in the US. Meeting this challenge head-on led him to co-found a window company in New Jersey, which is now adding pre-fabricated custom-made insulated panels for retrofits to its lineup.In this episode, we start with this podcast's longest (and only) "cold open" to date, launching straight into a wide-ranging discussion that covers marketing, whether sonic comfort might be the most delightful part of a Passive House, the impact of good windows in affordable housing, why construction can allow more creative freedom than showbiz, unlikely places to meet co-founders, and more. Enjoy :)Connect with Darren, The Passive House Network, and Wythe Windows: Darren on LinkedIn => https://www.linkedin.com/in/darren-macri-195722bb/The Passive House Network on LinkedIn => https://www.linkedin.com/company/the-passive-house-network/The Passive House Network website => https://passivehousenetwork.org/Wythe Windows on LinkedIn => https://www.linkedin.com/company/wythewindows/Wythe Windows on Instagram => https://www.instagram.com/wythewindows/Wythe Windows on YouTube => https://www.youtube.com/@WytheWindowsWythe Windows website => https://www.wythewindows.com/

Leo Cheng didn't set out to become a Passivhaus enthusiast and building science expert, but when he lost his Altadena home to the Eaton Fire in LA, Passivhaus sort of found him. While organizing the rebuild of his home, Leo co-founded the grassroots community awareness organization ResilientHAUS with fellow total loss survivor Jaime Rodriguez to spread the word about Passivhaus principles and how they can help people rebuild more resiliently. In this episode, we talk about the loss of identity that comes with losing a home, the strength of community in getting through trauma, the importance of taking the time to really think through what you're doing when starting a build with a blank slate, and so much more.Connect with Leo and ResilientHAUS: Leo on LinkedIn => https://www.linkedin.com/in/leoycheng/ResilientHAUS on Instagram => https://www.instagram.com/resilienthausResilientHAUS on YouTube => https://www.youtube.com/@resilienthausResilientHAUS website => https://resilient.haus/

David Coon has been a devotee and champion of the Passive House movement since its early beginnings—in Canada—with the "Ark for Prince Edward Island," which opened 50 years ago this Fall, and Harold Orr's Saskatchewan Conservation House, built the year after that. David is a four-time elected member of the Legislative Assembly, representing Fredericton-Lincoln, and the current (as of October 2026) leader of the Green Party of New Brunswick.In this episode, we talked about the particular geopolitical environment that led to those pioneering homes, the journey the movement has taken since, where and why we're falling short of what seemed a promising low-energy-demand future, and what David has observed in his decade-plus spent as a sitting member of the New Brunswick Legislature.Connect with David and The Green Party of New Brunswick: David on LinkedIn => https://www.linkedin.com/in/david-coon-49362471/David on Facebook => https://www.facebook.com/DavidCoonNBDavid on Instagram => https://www.instagram.com/davidccoonDavid's Green Party Caucus page => https://greencaucusvert.ca/david-coon-fredericton-lincoln/The Green Party of New Brunswick on Facebook => https://www.facebook.com/GPNB.PVNBThe Green Party of New Brunswick on Instagram => https://www.instagram.com/greennbvert/The Green Party of New Brunswick website => https://www.greenpartynb.ca/The Ark for Prince Edward Island => https://peiark.com/Saskatchewan Conservation House => https://en.wikipedia.org/wiki/Saskatchewan_Conservation_House

Hilary Padget and Anthony Harrington are co-founders and partners at pHdesign, a New York-based architecture firm specializing in energy-efficient and environmentally responsible buildings. They strongly believe in the environmental and optimization side of Passive House and have developed a practical course for architecture students that shows how to incorporate it into their everyday design practice.In this episode, we discuss pHdesign's client-led journey into Passive House, using and seeing Passive House as both a design tool and a backstop for discussions around why things are specified a certain way in a project, and how they embrace the ethos of Passive House in every project, whether it's going to be certified or not.Connect with Hilary, Anthony, and pHdesign: Hilary on LinkedIn => https://www.linkedin.com/in/hilary-padget-6305b311/Anthony on LinkedIn => https://www.linkedin.com/in/anthonyjosephharrington/pHdesign on LinkedIn => https://www.linkedin.com/company/phdesign/pHdesign on Instagram => https://www.instagram.com/phdesign_us/pHdesign website => https://www.phdesign.us/

Norman Garcia is an engineer and principal building science consultant at AllClimate Passivhaus in Winnipeg, Manitoba, Canada, and the founder of Passivhaus Philippines. In addition to being a Certified Passive House Designer, Norman is also a Certified Passive House Construction Verifier and an accredited Passive House Course Provider.In this episode, we officially launch Norman's 500 Filipino Passivhaus Challenge: training 500 Passivhaus professionals in the Philippines by 2040. We also talk about the Passivhaus benefits that are most relevant to the Philippines, what switching between the extreme cold of Winnipeg and the extreme heat and humidity of Manila has taught Norman, why he loves the "open source" nature of the Passivhaus community, and how much we both like EMU Passive!Connect with Norman, AllClimate PH, and Passivhaus Philippines: Norman on LinkedIn => https://www.linkedin.com/in/norman-garcia/Passivhaus Philippines on LinkedIn => https://www.linkedin.com/company/passivhaus-philippines/Passivhaus Philippines website => https://passivhausph.org/AllClimate PH website => https://allclimateph.ph/The 500 Filipino Passivhaus Challenge => https://allclimateph.ph/challenge/

Rahul Shaw is the owner and principal architect at Tight House Architecture and Interior Design, specializing in single-family home renovations, additions, and new builds that go beyond the ordinary. Rahul started his own Passive House firm after years in the industry to pursue what he perceived as an obviously better way to solve problems like condensation and moisture in homes.In this episode, we talk about the Passive House tenet that Rahul thinks is most important, where the name of his company came from, why spray foam is a terrible idea, the many different benefits of Passive House and which resonate with which demographics, and more.Connect with Rahul and Tight House: Rahul on LinkedIn => https://www.linkedin.com/in/rahulyshah/Tight House on LinkedIn => https://www.linkedin.com/company/tighthousearchitecture/Tight House on Instagram => https://www.instagram.com/tighthouse_/Tight House website => https://tighthouse.com/

Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to have a place to share ideas within the industry and community. He started Source 2050 to help increase the availability of high-performance building supplies.In this episode, we talk about the next big hurdle that Passive House needs to get over (hint: it's marketing :), the critical importance of product availability if you don't want your contractor to use something other than what you specified, and the 3 things that will either let us scale Passive House the way we truly need to, or not.Connect with Michael, Ingui Architecture, Passive House Accelerator, and Source 2050: Michael on LinkedIn => https://www.linkedin.com/in/michaelingui/Michael on Instagram => https://www.instagram.com/michael_ingui/Ingui Architecture on LinkedIn => https://www.linkedin.com/company/inguiarchitecture/Ingui Architecture on Instagram => https://www.instagram.com/inguiarchitecture/Ingui Architecture website => https://www.inguiarchitecture.com/Passive House Accelerator on LinkedIn => https://www.linkedin.com/company/passivehouseaccelerator/Passive House Accelerator on Bluesky => https://bsky.app/profile/phaccelerator.bsky.socialPassive House Accelerator on Instagram => https://www.instagram.com/passivehouseaccelerator/Passive House Accelerator website => https://passivehouseaccelerator.com/Source 2050 on LinkedIn => https://www.linkedin.com/company/source-2050/Source 2050 on Instagram => https://www.instagram.com/source2050/Source 2050 website => https://source2050.com/

Josh Oqueli is an architect, builder, and the founder of Bonsai Design + Build, an architect-led firm specializing in high-performance buildings. A firm proponent of "once you learn it, you can't unlearn it," Josh went down the rabbit hole early in his career and has never looked back, leaving code-built standards firmly behind him.In this episode, we talk about Josh's journey from biotecture to Passive House, why design-build is well-suited to high-performance projects, how adding an owner's rep service to their offerings has further streamlined the process for clients, and the benefits of having a Passive House office.Connect with Josh and Bonsai Design + Build: Josh on LinkedIn => https://www.linkedin.com/in/josh-oqueli-bbaa404/Bonsai Design + Build on LinkedIn => https://www.linkedin.com/company/bonsai-design-build/Bonsai Design + Build on Instagram => https://www.instagram.com/bonsaidesignbuild/Bonsai Design + Build website => https://www.bonsaidesignbuild.com/

Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built at a time when far fewer people knew about passive building standards, and materials were much harder to come by.In this episode, we talk about Jennifer's experience marketing her own home through education, home tours, and many conversations, how her work with passive building clients — most notably Phius — has shaped her understanding of what challenges passive building companies face, why she prefers the term "passive building" to "passive house," and much more.Connect with Jennifer and Revolution PR: Jennifer on LinkedIn => https://www.linkedin.com/in/jenniferkritchie/Revolution PR on LinkedIn => https://www.linkedin.com/company/revolutionpr/Revolution PR on Instagram => https://www.instagram.com/revpr/Revolution PR website => https://www.revolutionpr.com/

Aaron Waldt is the Product Consultant for Eastern Canada at 475 High Performance Building Supply. In the five years he's been in the role, Aaron has seen a rising tide of awareness that has moved his starting point for conversations about passive house and passive building techniques.In this episode, we talk about the effect of regional vernacular architecture on retrofit efforts, the critical role of education in spreading the word about high-performance building techniques, the impact awareness has on increasing product acceptance and usage, and much more.Connect with Aaron and 475: Aaron on LinkedIn => https://www.linkedin.com/in/aaronwaldt/475 on YouTube => https://www.youtube.com/@475.SUPPLY475 on LinkedIn => https://www.linkedin.com/company/475-high-performance-building-supply/475 on Instagram => https://www.instagram.com/475.supply/475 website => https://475.supply/