Marketing Musings | Johnny Molson

It's not what you're doing. It's what you're saying you're doing.I understand words. And you’ve put two words together that you can’t live up to.

What if you couldn't advertise? What if all you had was the power of your company and the other marketing tools at your disposal?

Being different is hard. Not everybody can pull it off.Most businesses are constrained by the rules of their business category.Accountants are stuck with math.Lawn care pros are stuck with biology.If you can't be different. Be disticnt.

Dark Marketing forces are affecting your business. You can't see them, but they are there just the same. Granular digital data might look sexy. But if you don't zoom out, all you've got are rocks in your shoes.

is your business just O.K.?Is it “O.K.” for something that’s just “O.K.” to represent your business?Do you only think of your business as an “O.K.” business with an “O.K.” product to offer? If so, A.I. is “O.K.” for you.

A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.With commentary from:Roy H. Williams/Wizard of AdsOrlando Wood/System 1 GroupHarry Beckwith/AuthorMatt Owens/System 1 GroupZach Atherton/Harmon Brothers

Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsqSources for current click through rates:https://broadstreetads.com/successful-click-through-rate/https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-forhttps://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising

Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.

Remember when you predicted 5G would change all of humanity?You were wrong. Maybe we should get out of the "predicting" business.

Always remember: Marketing ≠ Advertising.There are certainly those who specialize in graphic design, video, or digital.But we're talking Marketing. The strategy before the tactics.If you're just thinking "advertising," you're in trouble.