Marketing Led Profit Growth

Tired of prospects who "need to think about it"?The problem isn't your product or service – it's how you're communicating your value.This series covers understanding and creating Customer Value Propositions, Offers and positioning in marketing (CVPs) - everything from strategic foundation to tactical execution:✓ CVP Context & Strategy✓ Value Proposition Creation Framework✓ Offer Integration✓ Implementation PlaybookStop competing on price. Start competing on value.Get more free resources in our Skool community: https://skool.com/steps-to-growth/about#customervalue #cvp #customervalueproposition#offers#positioning

Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light. Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resulting in tons of negative press and business loss. Our list includes , Ford Motor Company, KFC, American Express (AMEX) and Bud light! Can you think of any other marketing disasters? Be sure to let us know in the comments below! 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d... If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/f... ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/m... POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/o... PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/f... Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea... ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/86716... 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/f... ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand#branding#brandstrategy #budlight #ford #kfc #amexplatinum #campaign

Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan   Link to get the full market information module: https://marketing.stepstogrowth.com/market_information  Chapters in the episode:  00:00 Introduction  00:19 Contents  00:51 Introduction to Gareth Flood  01:15 Intro to Market Information  01:26 The Marketing Framework  01:49 Explaining Market Information  04:58 Where Market Information Sits In The Marketing Plan  07:38 Overview And Objectives For Market Information  10:08 Design Of Gathering Market Information  14:13 What Else Needs To Be Considered  14:24 Different Types Of Data  15:20 Tips And Hints About Data Gathering  16:48 Searching For Information Resources  19:23 Resources  21:57 Summary And Conclusions  23:30 Link To Access Market Information Module    Book a free strategy session - go to www.stepstogrowth.com

I break down the six fastest ways to bring traffic to a new website.   Search Engine Optimization (SEO)  Social Media Marketing  Content Marketing  Paid Advertising  Link Building  Email Marketing

Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - Website 101 - Leveraging 3rd party on-line applications - Social media platforms WEBSITE BASICS - Defining the purpose of your website - The importance of Responsive Design - Search Engine Optimization (SEO) CONTENT MARKETING - Relevancy and interest - Top social media platforms - Automating posting FREE DIGITAL MARKETING ANNUAL PLANNER - DOWNLOAD HERE: https://stepstogrowth.aweb.page/p/dbdd0ed2-ee57-4558-b792-930031cc1dcc If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let's get into it... Free Marketing Community to join: www.skool.com/steps-to-growth Chapters in the video: 00:00 Introduction 01:34 Definition of Digital 03:25 Contents, What we will cover today 03:50 What does it mean to have a digital presence? 05:35 Website 101 09:00 Search Engine Presence (SEO) 10:45 Directory and review sites 15:00 Social Media Platforms 30:00 Automating Social Media Posting 31:38 Free digital marketing annual planner 38:45 Additional resources - website 39:00 Additional resource - Skool community 40:00 Conclusion ==== 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today - Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator What To Watch Next: ======================== How audit and find out if your marketing plan sucks in 5 minutes! And what to do about it. https://youtu.be/ES2hX1kjBMo ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea63918a4c0a9a6ae3c3af2d0c0d ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT G

Absolute beginner’s guide to Digital Marketing (Marketing 101): Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it? In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want. So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover: – What is Digital Marketing? – Types of Digital Marketing – Benefits of Digital Marketing – Strategies for Digital Marketing – Tools for Digital Marketing – Conclusion If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let’s get into it…

Stuck with marketing? Let's discuss the role of a marketing manager.   This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.  Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.   Chapters in the video:  00:00 Introduction  00:52 Getting stuck with marketing - overwhelm!  01:16 What is the role of the marketing manager?  01:43 The purpose and role of marketing  02:49 The four marketing things to do first  03:16 Product portfolio  04:37 Pricing  05:05 Place or channel or distribution  06:04 Promotions and advertising  08:01 People plan  09:51 Summary  11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com

How to write a business plan step by step guide + template.  Starting a new business or just trying to organize your existing business, you need to write a business plan to clearly outline what your business is about, who it serves, the value it brings to customers, how your business operates, your business goals, and a strategy to reach those goals.   In this episode, you'll learn about the six essential topics every business plan should have, what to write on each of those sections, and also how to write your business plan as quickly and easily as possible using a step-by-step guide and worked example template - even if you have never written a business plan before! Access the FREE business plan template and worked example here: https://www.skool.com/steps-to-growth

Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan. If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today - Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing! Whether you're launching a new product or campaign, creating your first marketing plan or simply revising an old one, it's essential to have documented plans in place so that your entire marketing team and company is on the same page. That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you. In this video, you'll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company. Key Moments in this Episode ======================== 00:00 Introduction 00:45 Contents 01:12 Contents of the Marketing Plan 01:24 Summary of the Marketing Plan 01:34 The Market and Competitors 02:29 Business and Marketing Strategies 02:45 The Detail of the Plan 03:50 Calendar of Activities 04:15 Financial KPI's 05:07 Free Video at www.stepstogrowth.com 05:23 Method to write your marketing plan step-by-step 06:18 Detailed contents of the marketing plan and "How" to fill it our 09:16 Output of the Plan - Seven Summary Pages to Run your Business! 11:08 The Method of the Marketing Plan Accelerator - Step-By-Step Walk Through 14:42 How to Get Access to the Marketing Plan Accelerator Program 15:23 Summary of Marketing Principles for Your Marketing Plan 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video #marketing #marketingstrategy #marketingplan #marketingplanning

Wondering about the b2b2c business model and b2b vs b2c marketing strategies?   If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is...   1) In this episode, we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.    2) We're going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment   3) Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video KEY MOMENTS IN THIS EPISODE:  00:00 Introduction  00:59 Contents: The B2B2C Model, Marketing Strategy, Marketing Planning  01:10 The B2B2C business model 01:32 B2B2C Definition 02:20 B2B2C Examples and variations  08:10 Two key steps in your marketing strategy  09:27 Free video and case studies for marketing growth  09:48 Explanation of a channel map and channel management  10:45 Two biggest things for your marketing plan in B2B2C  17:06 How to get marketing led profit growth  18:10 BONUS POINT! Distributors are not customers!  19:45 Conclusions: KISS, brand, integrated plan i