Marketing Goodies - GottaBe!

Join us as we discuss all things digital with Jacob Styler - Digital Marketing Director at Infinity Digital. As the world becomes more digitally advanced the way we engage with consumers and audiences must change also. But how far do we need to go? We will discuss the importance of digital marketing with industry experts and share our opinions on the next steps for marketers.

Following the pandemic, we saw the rise of photography and videography as brands needed to replace the human touch. However, the demand for video services continued to grow once the world opened up. Even though the demand is there from consumers and brands, there is still much uncertainty when I comes to spending marketing budget on professionals when smartphone technology has come so far. Listen in as we are joined by Ross Chapman from Rubber Duckers. As our video, photography and web design partners, the team are experts in their field, join us to hear how video can benefit your brand and why even a video filmed on a smartphone could benefit from a production team! 

Brand ambassadors play a crucial role when engaging audiences in marketing activations. Whether that be through leafleting, sampling or at an event, they are the bridge between consumer and product. So, choosing the right people is essential. But how do brands know whom to choose and what they need to do to succeed in their approach? Join us as we discuss with GottaBe!’s booking team the process of identifying the right ambassador for your brand. We will also speak to some of GottaBe!’s most experienced brand ambassadors to get a deeper insight into what it is like being the point of contact for consumers. They will also share their tips for brands and give us insight into the must-haves for a brand ambassador working on a campaign.

Within this week's podcast, we will be looking at the effectiveness of merchandising and branded content. Speaking to industry experts, we will discuss how trends influence merchandising and how this has changed over the years.  Join us as we discuss with etc. Branding their top tips to help your brand create valuable merchandising! Covering everything from budgets, trends and eco-friendly options. 

Join us as we discuss how to amplify your brand connections through experiential marketing.  This week GottaBe!'s Managing Director and Founder Tomasz Dyl will share his expert opinion on experiential marketing. Listen in as we unpick the best experiential marketing campaigns to date and share why we think they work.  We will also look at the impact of experiential marketing post-pandemic to discover how your brands can create effective campaigns.

This week we sit down with Influencer's Strategic Director Olly Gosling to discuss all things influencer marketing and look at whether brands are under the influence.  As influencer marketing continues to thrive as a number one choice for marketers, GottaBe! will be discussing whether your social listening impacts your campaigns or if your brand is under the influence. With the number of brands utilising influencer marketing set to continue to grow, you must not get caught up in trends and lose sight of your branding. Join us as we discuss how to select the right influencer for your brand and how important influencer marketing is in 2022.

We're back again with the second episode of the series. Within this podcast, Managing Director for GottaBe! Tomasz Dyl will be chatting with Phil Toms, Head of Marketing at Keith Spicer, as they look at why product demos and sampling are essential to making a lasting impression on your customers. They will discuss the best strategies to get the most out of your product sampling campaigns and examine whether the try before you buy culture has changed following the pandemic. 

In our first episode back and after a long awaited return we are back with Series Two of Marketing Goodies. We wanted to kick off with one of the hottest topics from our previous series - influencer marketing. In this episode Martin, Client Relations Lead at GottaBe! discovers more about inside the life of a content creator speaking about diversity in the industry, the 'love triangle' relationship between brand, influencer and the consumer. We are joined by Zahra Rose and Ellisha-Jade White (thesouthamptongirl) to get insight into their experiences. Zahra has worked with brands such as Jo Malone, Marks and Spencers and New Look to help brands reach diverse audiences and bring her authentic voice to her community. Ellisha-Jade set-up Focus Group including pages such as Southampton Focus that helps local residents and businesses find the best local experiences and businesses through review and influence. Episode Two is an interesting conversation around Try before you buy culture and sampling with Phil Toms, Head of Marketing at Keith Spicer Ltd. Join us again for more.

To celebrate our 14th Birthday we decided GottaBe! needed a bit of a face lift. It has been 14 years since the company started and a lot has changed! We are working daily on bringing new and exciting opportunities to our customers and we wanted to reflect this. Martin Rothwell, our Client Relations Lead speaks to Tomasz Dyl, Managing Director and Founder and Oliver Rayner, Graphic Designer about the motivation behind the change and what it means for GottaBe! moving forward. Listen now!