Episode 87: LIVE at TechBBQ 🍖

In this summer holiday special, Jen and Casper dig into the chaotic reality of modern marketing tech stacks and why too many teams are wasting budget on tools they barely use.Sparked by the latest 2025 CMO Survey, we unpack why nearly half of marketing tools sit unused, while budgets for MarTech are set to more than double.We get into:Why 44% of tools never get used and how that happensThe hidden cost of bad procurement and security processesWhy fancy tools don’t replace strategy or internal alignmentHow to build a stack that actually works across marketing, sales, and ITThe real cost of not auditing your tech stack or training your teamIf you’ve ever fought for tool access, been sold a fake integration, or wondered why your “AI-powered” platform adds zero value, this one’s for you.And yes, they do suggest you ask yourself: Would I buy this tool with my own money?

This week, Katrine Rasmussen, CMO at Pixels, returns to break down how her team built a revenue engine disguised as an event strategy - and why ABX isn’t a tech stack, it’s a mindset.We cover:How Pixels went from ad hoc event execution to a disciplined, cross-functional program built for scale.How the right team supports alignment across marketing, sales, and customer teams around one cohesive motion.Why protecting the attendee experience — even from sponsors and internal stakeholders — is non-negotiable.Why tools alone don’t make ABX work - but clarity, process, and shared ownership do.If you’re working in B2B and trying to turn events into something more than lead generation theatre, this is a clear look at what it takes.🎧 Available wherever you get your podcasts.