Episode 115: Enterprise ABX with Katrine Rasmussen, part 2

This episode is a full-blown rant, so if you like a rage listen, this one's for you.Inspired by the episode “Common People” from Black Mirror, Jen and Casper dissect what is wrong (and what drives us NUTS) when it comes to SaaS pricing, including:Why modern SaaS can feel more like extortion than serviceHow “upgrade or suffer” pricing kills trust and user experienceThe flood of underused tools draining budgets in startupsWhy usage-based pricing might be the reset SaaS needsAnd yes, they compare Netflix bloat to enterprise software creep.Is SaaS dead? No. But it’s bloated, messy, and overdue for a reckoning. Tune in to hear why the next big shift won’t come from the biggest players - and why that’s a good thing.

This week, Katrine Rasmussen, CMO at Pixels, returns to break down how her team built a revenue engine disguised as an event strategy - and why ABX isn’t a tech stack, it’s a mindset.We cover:How Pixels went from ad hoc event execution to a disciplined, cross-functional program built for scale.How the right team supports alignment across marketing, sales, and customer teams around one cohesive motion.Why protecting the attendee experience — even from sponsors and internal stakeholders — is non-negotiable.Why tools alone don’t make ABX work - but clarity, process, and shared ownership do.If you’re working in B2B and trying to turn events into something more than lead generation theatre, this is a clear look at what it takes.🎧 Available wherever you get your podcasts.