Make Good Fashion: A Fashion Business Podcast

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.00:00 Introduction to Make Good Fashion Podcast00:19 Free Resources for Fashion Entrepreneurs00:52 Challenges of Social Media Marketing01:51 Interview with Zoila Castro: Background and Journey03:42 Starting Nomad Agency During COVID05:29 Marketing Strategies for Luxury and Lifestyle Brands13:12 Importance of Social Media in 202515:35 Creating Engaging Content and Building Community23:12 Effective Use of Influencers and UGC28:22 High-Converting Content and Storytelling36:40 Luxury Brands' Pricing Strategies37:22 Expanding into Pet Products40:41 Emerging Fashion Brands: Building a Community41:20 Pre-Launch Campaigns and Content Strategy42:01 Creating Consistent and Engaging Content42:55 Leveraging Trends and Timeless Content45:50 The Role of Social Media Platforms59:55 The Importance of Email Marketing01:03:15 Event Marketing and Collaborations01:06:54 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.00:00 Introduction to Email Marketing00:49 Meet Naomi Davis: Digital Marketing Expert02:36 The Importance of Email Marketing05:24 Getting Started with Email Marketing Platforms13:35 Advanced Email Marketing Strategies20:11 Personalization and Segmentation in Emails24:38 Crafting Effective Email Subject Lines27:36 The Golden Bachelor Clickbait28:20 Balancing Mission and Sales in Emails29:56 Content Pillars for Sustainable Brands32:03 Effective Email Automations35:26 Crafting a Welcome Series37:24 Abandoned Cart Strategies40:29 Email Cadence and Consistency44:02 Re-engaging a Stale Email List46:34 Growing Your Email List50:50 The Role of SMS Marketing54:01 Working with an Email Marketing Agency55:55 Final Tips and Encouragement Hosted on Acast. See acast.com/privacy for more information.

Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/callaIn this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.00:00 Introduction and Host Welcome00:20 Meet Jennifer Bailey: Founder of Calla Shoes02:12 The Birth of Calla Shoes05:46 Overcoming Challenges and Building a Business06:57 Product Development and Community Building08:58 Navigating Production and Scaling Up18:31 Marketing Strategies and Customer Engagement35:59 Hiring and Outsourcing for Growth39:59 Building a Global Footwear Brand40:20 Direct to Consumer vs. Wholesale41:31 Challenges of Footwear Returns43:19 Perfecting the Fit44:30 Customer Service Excellence50:37 Marketing Strategies and PR Success01:05:10 Advice for Aspiring Entrepreneurs01:12:53 Future Plans for Calla Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess🔗 Soona: https://try.soona.co/fu65bfk8aire 🔗Free Pitch Template: https://www.makegoodfashion.com/pitch✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesaleStruggling to get retail buyers to notice your brand? Learn the top 5 reasons why retailers may pass on your product—and how to fix them! Discover tips on aligning with the right stores, perfecting your pitch, improving your product presentation, and more. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguideAre you a fashion brand navigating the world of wholesale partnerships? In this episode, we dive into the hidden challenges of wholesale that most brands aren’t prepared for—and share actionable tips to protect your brand and set yourself up for success.Learn how to:Avoid common mistakes when working with retailersNegotiate wholesale agreements like a proBuild sustainable wholesale partnershipsWhether you’re just starting to approach wholesale buyers or you’re already in stores and facing roadblocks, this episode will give you the insights you need to make smarter decisions and grow your business with confidence.Don’t forget to like, comment, and subscribe for more tips on succeeding in the fashion business!#WholesaleTips #FashionBusinessPodcast #RetailPartnerships #BrandProtection #WholesaleStrategies Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess🔗FREE Beginner's Guide to Getting Your Fashion Brand Into Retail Stores: https://www.makegoodfashion.com/retailguideIn this episode, we dive into Vendor Direct, aka drop shipping, in the fashion wholesale industry. Learn about the differences between traditional wholesale and Vendor Direct, how it benefits both retailers and designers, and practical tips on how brands can get started with Vendor Direct partnerships. Discover why this model is becoming increasingly popular among major retailers like Macy's, Nordstrom, and Madewell. Tune in for valuable insights and strategies to help your brand succeed in today's market. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess-🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide🔗Faire Wholesale Marketplace: https://www.faire.com/apply/r/h9uqupvraq🔗Line Sheet Template: https://www.makegoodfashion.com/shop🔗Free Pitch Template: https://www.makegoodfashion.com/pitchIn this episode of the Make Good Fashion Podcast, I’m diving into why getting your fashion brand into retail stores is more achievable than you might think—and why it’s crucial for your brand’s growth. I’ll share my personal journey of transitioning from direct-to-consumer to wholesale, highlighting how diversifying sales channels can make a big difference.I’ll walk you through practical steps to get started with retail placements, like creating a polished line sheet, researching the right stores for your brand, and using online wholesale marketplaces. I’ll also explain why starting small with local boutiques can pave the way for breaking into larger retailers and why keeping a strong digital presence is just as important. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resourcesJoin us in this inspiring episode featuring Gina and Margot, the dynamic mother-daughter duo behind Luxeire, a sustainable women's apparel brand. Discover how they transitioned from separate professional backgrounds to creating chic, comfortable, and eco-friendly garments. Learn about their challenges, breakthroughs in local manufacturing, and the evolution of their business model with a focus on direct-to-consumer strategy to hit 7-figures in sales. Gain insights into their advertising approaches, customer relationship strategies, and plans for future growth. Perfect for aspiring entrepreneurs and fashion enthusiasts looking to make a positive impact. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resourcesAs 2024 wraps up, join Jasmine for a reflective episode of Make Good Fashion. Celebrate your wins, embrace lessons learned, and recharge for a successful 2025. From overcoming challenges to prioritizing self-care, this episode inspires fashion entrepreneurs to pause, reflect, and realign for the year ahead.Have feedback or ideas for 2025 episodes? Email us at [email protected] or submit via the contact form here: https://www.makegoodfashion.com/contact. Don’t forget to leave a review to help others discover the podcast! Hosted on Acast. See acast.com/privacy for more information.