Measuring What Matters: LinkedIn Ad's New Measurement Tools

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth.📝Special Episode Links:LinkedIn Text AdsLinkedIn Spotlight AdsLinkedIn Followers AdsLinkedIn Marketing Lab CertificationLinkedIn Certified Marketing Insider ExpertsLinkedIn LinkedIn Audience Network (LAN)🔑 Key Takeaways:Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn.Understand how to use text and spotlight ads effectively to increase brand visibility and engagement.Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact.🕒 Timestamps:0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads”0:37 - What’s New on the LinkedIn platform1:38 - LinkedIn Beta Testing LAN-only campaigns2:51 - Additional thought leader ad metrics3:14 - Introduction to Text and Dynamic Ads4:09 - Text ads components4:41 - Spotlight or Dynamic ads components 8:34 - 2 subtype of Dynamic ads10:40 - Pros of Using Text and Dynamic Ads14:55 - Cons of Using Text and Dynamic Ads17:48 - Tips and Best Practices for Text and Dynamic Ads22:12 - Wishes for LinkedIn Ads enhancements~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.📝Special Episode Links:Liz Gentile on LinkedInJoanne Lee on LinkedInLinkedIn Revenue Attribution ReportCRM data handling and protection in the Revenue Attribution Report🔑 Key Takeaways:Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.🕒 Timestamps:0:26 - Liz & Joanne's roles at LinkedIn2:16 - The Challenges in B2B Revenue Attribution5:35 - LinkedIn Revenue Attribution Report (RAR) 7:59 - Benefits of the RAR for Business and Marketers9:13 - Detailed overview: How RAR works and its key metrics14:36 - The simplicity of the RAR dashboard18:13 - Secure way of setting up the Revenue Attribution Report22:01 - 2 key things to ensure an accurate and useful report26:45 - Lookback window on calculating metrics28:49 - Case Study: Enterprise B2B SaaS Success Story33:27 - What's next for LinkedIn's Revenue Attribution Report36:01 - Granular campaign-level reporting for better insights to enable optimization~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.📝Special Episode Links:Sponsored Messaging AdAnthony Blatner on Linkedin: The new Average Dwell Time metric is out🔑 Key Takeaways:LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.LinkedIn campaigns will soon optimize for qualified leads rather than all leads.Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.🕒 Timestamps:0:10 - Introduction to Messaging Ads0:45 - LinkedIn's new metric "Dwell time"2:52 - Optimizing for qualified leads4:53 - Overview of Sponsored Messaging and Conversation Ads 6:13 - Difference between Sponsored Messaging ad and other ad format7:51 - Objectives and how Sponsored Messaging Ads works9:42 - Components of Sponsored Messaging Ads14:15 - Key features of using message ads17:14 - Frequency caps for Messaging Ads18:49 - Writing an effective Message Ad 22:20 - Best practices in running a Message Ad 24:52 - Real-life examples of Sponsored Messaging Ads Usage27:34 - Sponsored Messaging Ads recap~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.📝Special Episode Links:ApolloSnov.io6 SenseHubSpotEpisode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AIEpisode Suggestion: Triple Threat Document Ads🔑 Key Takeaways:ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.Best practices for ABM involve personalized marketing efforts tailored to target accounts.🕒 Timestamps:0:40 - B2B marketing current events and LinkedIn news2:22 - The sunset of lookalikes and rise of predictive audiences4:57 - Sales audiences for campaign manager & document ads6:22 - Understanding  and defining Account Based Marketing (ABM)9:57 - Ways to use ABM list: Setting a target accounts list10:48 - Ways to use ABM list: Funnel stages list12:37 - Ways to use ABM list: Exclusion lists15:57 - Reporting and Tracking Progress on ABM campaigns18:03 - Case Studies and Practical Implementation20:12 - Platforms for Building ABM Lists23:47 - Pitfalls to Avoid in ABM Marketing25: 41- Recap and Upcoming Episodes~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.📝Special Episode Links:Robert Yanik on LinkedInLinkedIn's Connected TV AdsLinkedIn Connected TV - Help PageConnected TV Advertising SpecificationsEverybody's Business: LinkedIn's B2B Marketing DocumentaryThe 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute🔑 Key Takeaways:LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.CTV allows LinkedIn to leverage its first-party data for precise targeting.LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.🕒 Timestamps:0:45 - Robert Yonick career background and role at LinkedIn3:35 - Overview on Connected TV (CTV)4:31- Benefits of CTV ads for businesses in reaching their target audience 5:27 - Unique Elements of CTV Ads7:25 - Differences between LinkedIn video ads and CTV ads10:08 - NBC Universal Partnership and LinkedIn Premier12:06 - Targeting setup, measurement and reporting on CTV ads14:20 - CTV campaign setup walkthrough15:48 - Managing placements and brand safety17:09 - Tips for creating effective video ads21:36 - Examples of effective B2B video ads22:57 - Future developments and roadmap for LinkedIn CTV~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.📝Special Episode Links:LinkedIn Predictive AudiencesHubSpot CAPI Integration🔑 Key Takeaways:LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.🕒 Timestamps:0:24 - LinkedIn's transition from lookalike audiences to predictive audiences0:53 - New updates: Conversions API (CAPI)2:47 - Difference between predictive audience and lookalike audiences3:28 - Challenges of lookalikes on LinkedIn's B2B marketing5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion7:09 - Creating Predictive Audiences: Options and Recommendations10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully13:25 - Scenarios where predictive audiences may not be suitable14:34 - Recap of predictive audience features and upcoming episodes~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.📝Special Episode Links:Luke Matthews on LinkedInAI Writing Course by Luke Matthews (Available from May 14th, 2024)The Wizard of Odd MarketingAlex B Sheridan on LinkedIn🔑 Key Takeaways:Building a strong LinkedIn presence requires consistent posting and engagement.Leveraging AI can speed up content creation without losing the personal touch.Focus on building community and communicating with people at a scaleUnderstand the "Dark side of LinkedIn" and their pitfalls🕒 Timestamps:0:47 - Luke Matthews' background in social media and journey to LinkedIn3:06 - Importance of personal branding and visual content on LinkedIn5:16 - Write with AI, but don't lose your soul9:40 - Investing in LinkedIn Organic Social13:01 - LinkedIn organic social can provide value and connection15:42 - Communicate with people at scale16:51 - Organic attribution techniques21:38 - Focus on community building in the first 3 months on socials24:12 - How to get people engage in your posts31:16 - The "Dark Side of LinkedIn" 37:47 - Writing with AI the right way40:57 - Posting recommendations on socials44:39 - Luke's course about Writing with AI46:54 - Rapid fire questions~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.📝Special Episode Links:Ty Heath on LinkedInLinkedIn's 95-5 RuleThe B2B InstituteTy's Aston Martin VideoThe Brand-ABLE frameworkThe ABLe Change FrameworkLinkedIn Brand Lift StudiesLinkedIn: Situational AwarenessSAS Viya's Drowning in Data video campaignB2B Edge consultancy programReach MaximalismSituational Awareness🔑 Key Takeaways:Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.🕒 Timestamps:0:23 - Ty Heath's career background and role at LinkedIn5:29 - The poor mental model of how people operate at the B2B institute6:28 - Research ideas and new types of opportunities that work in B2B10:20 - 95-5 Rule model in B2B marketing13:29 - The ability to build memory with future customers16:50 - Effectively reach out-market customers18:54 - How to measure the success of brand-oriented memory marketing efforts22:05 - Research about the CMO scorecard26:02 - Attention x Branding x Linkage = Equity28:57 - Balancing short-term lead generation with long-term brand building34:09 - Understand how long-term efforts work from the sales standpoint39:06 - Brand that is making the 95-5 rule right and the future of B2B...

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.📝Special Episode Links:Everybody's Business: LinkedIn's B2B Marketing DocumentaryEpisode Suggestion: Triple Threat Document AdsEpisode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement ToolsEpisode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedInTrevor Fellows on LinkedIn Liz Rutgersson on LinkedInMelissa Selcher on LinkedInJim Habig on LinkedInLouisa Wong on LinkedInBen Proudfoot on LinkedIn🔑 Key Takeaways:Learn LinkedIn's new APIs and how they will transform B2B marketing.Exciting new product announcements like the LinkedIn Connected TV and live event ads.Expert discussions on the importance of creativity and diversity in advertising.🕒 Timestamps:0:13 - Overview happening to the recent B2Believe event2:06 - Deep dive into the evolution of LinkedIn APIs and their impact4:34 - The messaging workflows that potentially come to LinkedIn5:26 - Exploration of LinkedIn's new advertising API and measurement tools9:16 - LinkedIn's new event features and product announcements10:35 - New ability for companies for better tracking and measurement of maturity index11:58 - LinkedIn Connected TV and LinkedIn Premier14:21 - Highlights from keynote speeches and panel discussions17:42 - LinkedIn documentary about B2B marketing~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.📝Special Episode Links:LinkedIn Marketing SolutionsLinkedIn Conversions API (Cappy) InformationWebsite Actions FeatureRevenue Attribution Report OverviewCompany Engagement Report InsightsAdvanced Insights with Habu Clean Room BetaPredictive Audiences ProgramJohanna Kimura on LinkedInJae Oh on LinkedIn🔑 Key Takeaways:The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.Embracing AI and new technologies can unlock more efficient and effective advertising strategies.🕒 Timestamps:0:25 - Johanna and Jae's background in LinkedIn marketing1:19 - Recent developments in LinkedIn's ad platform3:28 - The Pros and Cons of third party tools on LinkedIn6:45 - The impact of privacy changes on digital marketing9:24 - Challenges faced by B2B marketers in measurement14:16 - LinkedIn's approach to measurement and the importance of data16:31 - Overview of LinkedIn's measurement products and their benefits23:04 - Customer success stories and practical applications of LinkedIn's tools24:33 - Making use of the revenue attribution report to make connections.26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools31:04 - Future insights on privacy and B2B measurement on LinkedIn~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: <a href="https://t2m.io/LAR-LinkedIn" rel="noopener noreferrer"...