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Generate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In today's episode, we cover the following:
- Creating launch timelines
- The kinds of posts you want on your feed for shipping week
- Planting the seeds of your launch through teasers
- Revealing your launch and building up hype
- Maximizing eyeballs during launch week
- How to be strategic with your UGC for successful marketing
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